Categories/Cat Foods/Purina Fancy Feast Gravy Lovers Wet Cat Food, Chicken & Beef in Gravy, 3 oz Can

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critical
walmart.comID 35953100
Purina Fancy Feast Gravy Lovers Wet Cat Food, Chicken & Beef in Gravy, 3 oz Can

Purina Fancy Feast Gravy Lovers Wet Cat Food, Chicken & Beef in Gravy, 3 oz Can

Purina Fancy Feast

The Purina Fancy Feast Gravy Lovers Wet Cat Food, Chicken & Beef in Gravy, 3 oz Can was tracked for 25 day(s). During this period, the Buybox price ranged between Buy box price ranged from $0.96 to $3.99 against an MSRP/MAP of $3.99. The product's pricing health is currently flagged as critical.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$0.96

MAX PRICE ($)

$3.99

AVG PRICE ($)

$1.56

SEVERE EROSION

75.94%

MSRP/MAP ($)

$3.99

Price erosion from MSRP75.94% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $0.96, following a peak of $3.99 during the tracking period. Compared to its MSRP of $3.99, the current price reflects a severe variance of 75.9% erosion.

Buy Box Distribution

Buy Box Share

1P72% · 18d
3P28% · 7d

1P leads with 72% of Buy Box days

1P 1 seller3P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PWalmart.com· Top
New
$0.96
−$3.03
18(72%)
75.94%
3PBuyBox Brands
New
$2.73
−$1.26
7(28%)
31.58%
The Buy Box for Purina Fancy Feast Gravy Lovers Wet Cat Food, Chicken & Beef in Gravy, 3 oz Can is primarily held by Walmart.com (1P) with a 72% share, winning the Buy Box for 18 out of 25 tracked days. All 2 of 2 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $3.99

Peak Seller Pressure

1 sellers on Jun 2

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Buy-box price stayed between $0.96 and $3.99, largely stable over the period. It entered the period already $3.03 below MSRP ($3.99), before any crowding pressure arrived. Seller count peaked at 1 on 06/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 25-day tracking period

Watchlist

  • 1 persistent 3P seller actively cutting prices — driving ongoing erosion.
New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (2)
1PWalmart.com

18d · avg $0.96 · 18 Buy Box Wins · stable

3PBuyBox Brands

7d · avg $3.09 · 7 Buy Box Wins · ↓ falling

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$3.03

Severe · 75.9% below MSRP

Severe erosion — floor is $3.03 (75.9%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P sellers

Controlled

3P activity is limited to 1 seller — controlled.

Buy Box

Walmart.com

1P · 18 wins · $0.96

3P sellers win the buy box 28.0% of the time; BuyBox Brands leads with 7 days at $2.73 (31.6% below MAP) — worsening.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $0.96, which is 75.9% below MSRP ($3.99).

2

Monitor buy-box ownership daily — 3P sellers captured 28.0% of buy-box snapshots across the tracking period.

3

Prioritise enforcement action against BuyBox Brands, the highest-frequency 3P buy-box winner.

4

Escalate directly with Walmart — The lowest price has dropped to $0.96, which is 75.9% below MSRP ($3.99).