Buy-box price is 10.3% below MSRP and a 1P seller controls the listing

The Purina Fancy Feast Grilled Wet Cat Food Seafood Collection in Wet Cat Food Variety Pack - (Pack of 24) 3 oz. Cans was tracked for 31 day(s). During this period, the Buy Box price was $22.86 against an MSRP/MAP of $25.49. The product's pricing health is currently flagged as healthy.
FLOOR PRICE ($)
$22.86
MAX PRICE ($)
$22.86
AVG PRICE ($)
$22.86
EROSION (%)
10.32%
MSRP/MAP ($)
$25.49
The product held steady at $22.86 throughout the tracking period. Compared to its MSRP of $25.49, the floor price reflects a moderate variance of 10.32% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $22.86 −$2.63 below MSRP | 31d (100%) | 10.32% |
3PWhat America Buys | New | $35.41 +$9.92 above MSRP | 0d (0%) | -38.92% |
3PSally Grocers | New | $20.78 −$4.71 below MSRP | 0d (0%) | 18.48% |
3PMetroplex Goods | New | $28.14 +$2.65 above MSRP | 0d (0%) | -10.40% |
3PAll Your Pets Needs | New | $33.45 +$7.96 above MSRP | 0d (0%) | -31.23% |
3PSEVENSKY USA INC | New | $22.47 −$3.02 below MSRP | 0d (0%) | 11.85% |
The Buy Box for Purina Fancy Feast Grilled Wet Cat Food Seafood Collection in Wet Cat Food Variety Pack - (Pack of 24) 3 oz. Cans is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 6 total sellers have won the Buy Box.
Buy-box price held flat at $22.86 throughout the tracking period. It entered the period already $2.63 below MSRP ($25.49), before any crowding pressure arrived. Seller count peaked at 6 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
1 persistent 3P seller actively cutting prices — driving ongoing erosion.
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
$2.63
Significant erosion — floor is $2.63 (10.3%) below MSRP; the pricing anchor is under real pressure.
5 3P Sellers
5 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $22.86, and 3P interference is minimal.
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