Categories/Cat Foods/Purina Fancy Feast Grilled Wet Cat Food Seafood Collection in Wet Cat Food Variety Pack - (Pack of 24) 3 oz. Cans
healthy

Buy-box price is 10.3% below MSRP and a 1P seller controls the listing

The Purina Fancy Feast Grilled Wet Cat Food Seafood Collection in Wet Cat Food Variety Pack - (Pack of 24) 3 oz. Cans was tracked for 31 day(s). During this period, the Buy Box price was $22.86 against an MSRP/MAP of $25.49. The product's pricing health is currently flagged as healthy.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$22.86

MAX PRICE ($)

$22.86

AVG PRICE ($)

$22.86

EROSION (%)

10.32%

MSRP/MAP ($)

$25.49

Price erosion from MSRP
Moderate10.32% below MSRP
MinimalModerateSevere

The product held steady at $22.86 throughout the tracking period. Compared to its MSRP of $25.49, the floor price reflects a moderate variance of 10.32% erosion.

Tracking window: Jul 1, 2026Jul 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share3P · 5 sellers, 0% share
Sellers won
1 of 6tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$22.86
−$2.63 below MSRP
31d (100%)
10.32%
3PWhat America Buys
New
$35.41
+$9.92 above MSRP
0d (0%)
-38.92%
3PSally Grocers
New
$20.78
−$4.71 below MSRP
0d (0%)
18.48%
3PMetroplex Goods
New
$28.14
+$2.65 above MSRP
0d (0%)
-10.40%
3PAll Your Pets Needs
New
$33.45
+$7.96 above MSRP
0d (0%)
-31.23%
3PSEVENSKY USA INC
New
$22.47
−$3.02 below MSRP
0d (0%)
11.85%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Purina Fancy Feast Grilled Wet Cat Food Seafood Collection in Wet Cat Food Variety Pack - (Pack of 24) 3 oz. Cans is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 6 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $25.49
Peak seller pressure6 sellers on Jul 1Highest count during tracking window
Price impact at peak−$2.63$25.49$22.86
Price trendStableBased on trailing 30 days
Seller proliferation↓ Decreasing-0.0/day avg · -1 net

Buy-box price held flat at $22.86 throughout the tracking period. It entered the period already $2.63 below MSRP ($25.49), before any crowding pressure arrived. Seller count peaked at 6 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

1 persistent 3P seller actively cutting prices — driving ongoing erosion.

1 3P seller exited the listing — channel cleanup signal.

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (5)

Key Findings

healthy
Price Erosion

$2.63

Significant10.3% below MSRP

Significant erosion — floor is $2.63 (10.3%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

5 3P Sellers

Crowded1 exited

5 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.

Buy Box

Amazon.com

Controlled1P · 31 wins

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $22.86, and 3P interference is minimal.

Recommended Actions
1

Identify sellers below MAP — The lowest price has dropped to $22.86, which is 10.3% below MSRP ($25.49).

2

Escalate directly with Amazon — The lowest price has dropped to $19.13, which is 10.3% below MSRP ($25.49).

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