Categories/Cat Foods/Purina Fancy Feast Wet Cat Food Variety Pack, Medleys Primavera Collection - (2 Packs of 12) 3 oz. Cans
healthy

Buy-box price is 10.0% below MSRP and a 1P seller controls the listing

The Purina Fancy Feast Wet Cat Food Variety Pack, Medleys Primavera Collection - (2 Packs of 12) 3 oz. Cans was tracked for 24 day(s). During this period, the Buy Box price was $25.26 against an MSRP/MAP of $28.08. The product's pricing health is currently flagged as healthy.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$25.26

MAX PRICE ($)

$25.26

AVG PRICE ($)

$25.26

EROSION (%)

10.04%

MSRP/MAP ($)

$28.08

Price erosion from MSRP
Moderate10.04% below MSRP
MinimalModerateSevere

The product held steady at $25.26 throughout the tracking period. Compared to its MSRP of $28.08, the floor price reflects a moderate variance of 10.04% erosion.

Tracking window: Sep 7, 2026 – Sep 30, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share3P · 4 sellers, 0% share
Sellers won
1 of 5tracked sellers
Changed hands
0 timesover 24 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$25.26
−$2.82 below MSRP
24d (100%)
10.04%
3PBe Happy Journey
New
$49.99
+$21.91 above MSRP
0d (0%)
-78.03%
3PRaikama Warehouse
New
$45.80
+$17.72 above MSRP
0d (0%)
-63.11%
3PMetroplex Goods
New
$39.41
+$11.33 above MSRP
0d (0%)
-40.35%
3PSEVENSKY USA INC
New
$25.25
−$2.83 below MSRP
0d (0%)
10.08%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Purina Fancy Feast Wet Cat Food Variety Pack, Medleys Primavera Collection - (2 Packs of 12) 3 oz. Cans is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 5 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $28.08
Peak seller pressure5 sellers on Sep 7Highest count during tracking window
Price impact at peak−$2.82$28.08 → $25.26
Price trendStableBased on trailing 30 days
Seller proliferation↓ Decreasing-0.0/day avg · -1 net

Buy-box price held flat at $25.26 throughout the tracking period. It entered the period already $2.82 below MSRP ($28.08), before any crowding pressure arrived. Seller count peaked at 5 on 09/07, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period

1 persistent 3P seller actively cutting prices — driving ongoing erosion.

1 3P seller exited the listing — channel cleanup signal.

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (4)

Key Findings

healthy
Price Erosion

$2.82

Significant10.0% below MSRP

Significant erosion — floor is $2.82 (10.0%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

4 3P Sellers

Crowded1 exited

4 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.

Buy Box

Amazon.com

Controlled1P · 24 wins

Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $25.26, and 3P interference is minimal.

Recommended Actions
1

Identify sellers below MAP — The lowest price has dropped to $25.26, which is 10.0% below MSRP ($28.08).

2

Escalate directly with Amazon — The lowest price has dropped to $25.25, which is 10.0% below MSRP ($28.08).

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