Buy-box price is 10.0% below MSRP and a 1P seller controls the listing

The Purina Fancy Feast Wet Cat Food Variety Pack, Medleys Primavera Collection - (2 Packs of 12) 3 oz. Cans was tracked for 24 day(s). During this period, the Buy Box price was $25.26 against an MSRP/MAP of $28.08. The product's pricing health is currently flagged as healthy.
FLOOR PRICE ($)
$25.26
MAX PRICE ($)
$25.26
AVG PRICE ($)
$25.26
EROSION (%)
10.04%
MSRP/MAP ($)
$28.08
The product held steady at $25.26 throughout the tracking period. Compared to its MSRP of $28.08, the floor price reflects a moderate variance of 10.04% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $25.26 −$2.82 below MSRP | 24d (100%) | 10.04% |
3PBe Happy Journey | New | $49.99 +$21.91 above MSRP | 0d (0%) | -78.03% |
3PRaikama Warehouse | New | $45.80 +$17.72 above MSRP | 0d (0%) | -63.11% |
3PMetroplex Goods | New | $39.41 +$11.33 above MSRP | 0d (0%) | -40.35% |
3PSEVENSKY USA INC | New | $25.25 −$2.83 below MSRP | 0d (0%) | 10.08% |
The Buy Box for Purina Fancy Feast Wet Cat Food Variety Pack, Medleys Primavera Collection - (2 Packs of 12) 3 oz. Cans is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 5 total sellers have won the Buy Box.
Buy-box price held flat at $25.26 throughout the tracking period. It entered the period already $2.82 below MSRP ($28.08), before any crowding pressure arrived. Seller count peaked at 5 on 09/07, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
1 persistent 3P seller actively cutting prices — driving ongoing erosion.
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
$2.82
Significant erosion — floor is $2.82 (10.0%) below MSRP; the pricing anchor is under real pressure.
4 3P Sellers
4 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $25.26, and 3P interference is minimal.
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