Buy-box price is 9.3% below MSRP and a 1P seller controls the listing

The Purina Fancy Feast Wet Cat Food Variety Pack, Medleys White Meat Chicken in Sauce Collection - (Pack of 12) 3 oz. Cans was tracked for 31 day(s). During this period, the Buy Box price was $14.04 against an MSRP/MAP of $15.48. The product's pricing health is currently flagged as healthy.
FLOOR PRICE ($)
$14.04
MAX PRICE ($)
$14.04
AVG PRICE ($)
$14.04
EROSION (%)
9.30%
MSRP/MAP ($)
$15.48
The product held steady at $14.04 throughout the tracking period. Compared to its MSRP of $15.48, the floor price reflects a minimal variance of 9.30% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $14.04 −$1.44 below MSRP | 31d (100%) | 9.30% |
2PBe Happy Journey | New | $27.99 +$12.51 above MSRP | 0d (0%) | -80.81% |
3PRaikama Warehouse | New | $26.10 +$10.62 above MSRP | 0d (0%) | -68.60% |
3PBe Happy Journey | New | $27.99 +$12.51 above MSRP | 0d (0%) | -80.81% |
3PSEVENSKY USA INC | New | $9.25 −$6.23 below MSRP | 0d (0%) | 40.25% |
The Buy Box for Purina Fancy Feast Wet Cat Food Variety Pack, Medleys White Meat Chicken in Sauce Collection - (Pack of 12) 3 oz. Cans is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 5 total sellers have won the Buy Box.
Buy-box price held flat at $14.04 throughout the tracking period. It entered the period already $1.44 below MSRP ($15.48), before any crowding pressure arrived. Seller count peaked at 4 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
$1.44
Moderate erosion — floor price is $1.44 (9.3%) below MSRP and slipping.
3 3P Sellers
3 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $14.04, and 3P interference is minimal.
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