Buy-box price is 18.4% below MSRP and a 1P seller controls the listing

The Purina Fancy Feast Wet Cat Food Variety Pack, Medleys White Meat Chicken in Sauce Collection - (Pack of 12) 3 oz. Cans was tracked for 24 day(s). During this period, the Buy Box price was $12.63 against an MSRP/MAP of $15.48. The product's pricing health is currently flagged as healthy.
FLOOR PRICE ($)
$12.63
MAX PRICE ($)
$12.63
AVG PRICE ($)
$12.63
EROSION (%)
18.41%
MSRP/MAP ($)
$15.48
The product held steady at $12.63 throughout the tracking period. Compared to its MSRP of $15.48, the floor price reflects a moderate variance of 18.41% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $12.63 −$2.85 below MSRP | 24d (100%) | 18.41% |
2PBe Happy Journey | New | $27.99 +$12.51 above MSRP | 0d (0%) | -80.81% |
3PBe Happy Journey | New | $27.99 +$12.51 above MSRP | 0d (0%) | -80.81% |
3PRaikama Warehouse | New | $26.10 +$10.62 above MSRP | 0d (0%) | -68.60% |
3PSEVENSKY USA INC | New | $25.99 +$10.51 above MSRP | 0d (0%) | -67.89% |
The Buy Box for Purina Fancy Feast Wet Cat Food Variety Pack, Medleys White Meat Chicken in Sauce Collection - (Pack of 12) 3 oz. Cans is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 5 total sellers have won the Buy Box.
Buy-box price held flat at $12.63 throughout the tracking period. It entered the period already $2.85 below MSRP ($15.48), before any crowding pressure arrived. Seller count peaked at 4 on 09/07 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
No new sellers in recent period
No sellers exited in recent period
$2.85
Significant erosion — floor is $2.85 (18.4%) below MSRP; the pricing anchor is under real pressure.
3 3P Sellers
3 third-party sellers active — channel showing crowding pressure.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $12.63, and 3P interference is minimal.
Enter your product URL and MAP price. We will monitor 3P seller crowding, Buy Box shifts, and price erosion over the next 7 days and email you a comprehensive compliance report.
Monitor 3P seller crowding, Buy Box shifts & price erosion for your product.