Categories/Cat Foods/Purina Fancy Feast Wet Cat Food Variety Pack, Medleys White Meat Chicken in Sauce Collection - (Pack of 12) 3 oz. Cans
healthy

Buy-box price is 9.3% below MSRP and a 1P seller controls the listing

The Purina Fancy Feast Wet Cat Food Variety Pack, Medleys White Meat Chicken in Sauce Collection - (Pack of 12) 3 oz. Cans was tracked for 31 day(s). During this period, the Buy Box price was $14.04 against an MSRP/MAP of $15.48. The product's pricing health is currently flagged as healthy.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$14.04

MAX PRICE ($)

$14.04

AVG PRICE ($)

$14.04

EROSION (%)

9.30%

MSRP/MAP ($)

$15.48

Price erosion from MSRP
Minimal9.30% below MSRP
MinimalModerateSevere

The product held steady at $14.04 throughout the tracking period. Compared to its MSRP of $15.48, the floor price reflects a minimal variance of 9.30% erosion.

Tracking window: Jul 1, 2026Jul 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share2P · 1 seller, 0% share3P · 3 sellers, 0% share
Sellers won
1 of 5tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$14.04
−$1.44 below MSRP
31d (100%)
9.30%
2PBe Happy Journey
New
$27.99
+$12.51 above MSRP
0d (0%)
-80.81%
3PRaikama Warehouse
New
$26.10
+$10.62 above MSRP
0d (0%)
-68.60%
3PBe Happy Journey
New
$27.99
+$12.51 above MSRP
0d (0%)
-80.81%
3PSEVENSKY USA INC
New
$9.25
−$6.23 below MSRP
0d (0%)
40.25%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Purina Fancy Feast Wet Cat Food Variety Pack, Medleys White Meat Chicken in Sauce Collection - (Pack of 12) 3 oz. Cans is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 5 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $15.48
Peak seller pressure4 sellers on Jul 1Highest count during tracking window
Price impact at peak−$1.44$15.48$14.04
Price trendStableBased on trailing 30 days
Seller proliferation↓ Decreasing-0.0/day avg · -1 net

Buy-box price held flat at $14.04 throughout the tracking period. It entered the period already $1.44 below MSRP ($15.48), before any crowding pressure arrived. Seller count peaked at 4 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

1 3P seller exited the listing — channel cleanup signal.

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (4)

Key Findings

healthy
Price Erosion

$1.44

Moderate9.3% below MSRP

Moderate erosion — floor price is $1.44 (9.3%) below MSRP and slipping.

Seller Activity

3 3P Sellers

Crowded1 exited

3 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.

Buy Box

Amazon.com

Controlled1P · 31 wins

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $14.04, and 3P interference is minimal.

Recommended Actions
1

Escalate directly with Amazon — The lowest price has dropped to $9.25, which is 9.3% below MSRP ($15.48).

2

Review MAP compliance — The lowest price has dropped to $14.04, which is 9.3% below MSRP ($15.48).

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