Categories/Cat Foods/Purina Friskies Gravy Wet Cat Food Variety Pack, Shreds With Beef, With Chicken, and Turkey and Cheese Dinner - (Pack of 24) 5.5 oz. Cans
healthy

Buy-box price is 10.0% below MSRP and a 1P seller controls the listing

The Purina Friskies Gravy Wet Cat Food Variety Pack, Shreds With Beef, With Chicken, and Turkey and Cheese Dinner - (Pack of 24) 5.5 oz. Cans was tracked for 31 day(s). During this period, the Buy Box price was $19.97 against an MSRP/MAP of $22.19. The product's pricing health is currently flagged as healthy.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$19.97

MAX PRICE ($)

$19.97

AVG PRICE ($)

$19.97

EROSION (%)

10.00%

MSRP/MAP ($)

$22.19

Price erosion from MSRP
Moderate10.00% below MSRP
MinimalModerateSevere

The product held steady at $19.97 throughout the tracking period. Compared to its MSRP of $22.19, the floor price reflects a moderate variance of 10.00% erosion.

Tracking window: Jul 1, 2026Jul 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share3P · 5 sellers, 0% share
Sellers won
1 of 6tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$19.97
−$2.22 below MSRP
31d (100%)
10.00%
3PSKZA TRADERS LLC
New
$33.80
+$11.61 above MSRP
0d (0%)
-52.32%
3PQZ Rare Products ✅
New
$34.30
+$12.11 above MSRP
0d (0%)
-54.57%
3PMetroplex Goods
New
$34.99
+$12.80 above MSRP
0d (0%)
-57.68%
3PHRRStores1228 LLC
New
$33.88
+$11.69 above MSRP
0d (0%)
-52.68%
3PBe Happy Journey
New
$35.90
+$13.71 above MSRP
0d (0%)
-61.78%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Purina Friskies Gravy Wet Cat Food Variety Pack, Shreds With Beef, With Chicken, and Turkey and Cheese Dinner - (Pack of 24) 5.5 oz. Cans is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 6 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $22.19
Peak seller pressure6 sellers on Jul 22Highest count during tracking window
Price impact at peak$0.00$19.97$19.97
Price trendStableBased on trailing 30 days
Seller proliferation↑ Increasing+0.1/day avg · +2 net

Buy-box price held flat at $19.97 throughout the tracking period. It entered the period already $2.22 below MSRP ($22.19), before any crowding pressure arrived. Seller count peaked at 6 on 07/22 — adding +2 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (6)

Key Findings

healthy
Price Erosion

$2.22

Significant10.0% below MSRP

Significant erosion — floor is $2.22 (10.0%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

5 3P Sellers

CrowdedStable

5 third-party sellers active — channel showing crowding pressure.

Buy Box

Amazon.com

Controlled1P · 31 wins

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $19.97, and 3P interference is minimal.

Recommended Actions
1

Escalate directly with Amazon — The lowest price has dropped to $19.97, which is 10.0% below MSRP ($22.19).

2

Review MAP compliance — The lowest price has dropped to $19.97, which is 10.0% below MSRP ($22.19).

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