Categories/Cat Foods/Purina Friskies Gravy Wet Cat Food Variety Pack, Surfin’ and Turfin’ Prime Filets Favorites - (Pack of 40) 5.5 oz. Cans

Pet Supplies > Cats > Food > Wet > Canned

at risk
amazon.comID B0777J8V5J
Purina Friskies Gravy Wet Cat Food Variety Pack, Surfin’ and Turfin’ Prime Filets Favorites - (Pack of 40) 5.5 oz. Cans

Purina Friskies Gravy Wet Cat Food Variety Pack, Surfin’ and Turfin’ Prime Filets Favorites - (Pack of 40) 5.5 oz. Cans

Friskies

The Purina Friskies Gravy Wet Cat Food Variety Pack, Surfin’ and Turfin’ Prime Filets Favorites - (Pack of 40) 5.5 oz. Cans was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price was $32.76 against an MSRP/MAP of $35.99. The product's pricing health is currently flagged as at risk.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Minimal erosion

FLOOR PRICE ($)

$32.76

MAX PRICE ($)

$32.76

AVG PRICE ($)

$32.76

MINIMAL EROSION

8.97%

MSRP/MAP ($)

$35.99

Price erosion from MSRP8.97% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $32.76, following a peak of $32.76 during the tracking period. Compared to its MSRP of $35.99, the current price reflects a minimal variance of 9.0% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 31d

1P leads with 100% of Buy Box days

1P 1 seller3P 8 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$32.76
−$3.23
31(100%)
8.97%
3PZoinemart
New
$51.95
+$15.96
0(0%)
-44.35%
3PShopific LLC
New
$49.00
+$13.01
0(0%)
-36.15%
3PSKZA TRADERS LLC
New
$46.90
+$10.91
0(0%)
-30.31%
3PMetroplex Goods
New
$59.23
+$23.24
0(0%)
-64.57%
3PQZ Rare Products ✅
New
$60.39
+$24.40
0(0%)
-67.80%
3PEasyDaisy
New
$51.94
+$15.95
0(0%)
-44.32%
3PWCBS CLUB VENDOR
New
$51.99
+$16.00
0(0%)
-44.46%
3PNOHRA
New
$59.99
+$24.00
0(0%)
-66.69%
The Buy Box for Purina Friskies Gravy Wet Cat Food Variety Pack, Surfin’ and Turfin’ Prime Filets Favorites - (Pack of 40) 5.5 oz. Cans is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 9 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $35.99

Peak Seller Pressure

7 sellers on Jul 1

Price Trend

Stable

Seller Proliferation

→ Stable

-0.03/day avg · -1 net

Peak +1 on 07/16

Buy-box price held flat at $32.76 throughout the tracking period. It entered the period already $3.23 below MSRP ($35.99), before any crowding pressure arrived. Seller count peaked at 7 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New Entrants (1)
3PNOHRA

Since Jul 30 · $59.99 · 0 Buy Box Wins

Exited (2)
3PWCBS CLUB VENDOR

Last Jul 27 · $51.99 · 0 Buy Box Wins

3PZoinemart

Last Jul 13 · $51.95 · 0 Buy Box Wins

Persistent (6)
1PAmazon.com

31d · avg $32.76 · 31 Buy Box Wins · stable

3PQZ Rare Products ✅

31d · avg $60.39 · 0 Buy Box Wins · stable

3PEasyDaisy

31d · avg $51.94 · 0 Buy Box Wins · stable

3PShopific LLC

22d · avg $49.00 · 0 Buy Box Wins · stable

3PSKZA TRADERS LLC

16d · avg $46.90 · 0 Buy Box Wins · stable

3PMetroplex Goods

12d · avg $59.23 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

$3.23

Moderate · 9.0% below MSRP

Moderate erosion — floor price is $3.23 (9.0%) below MSRP and slipping.

Seller Activity

8 3P sellers

Swarming · +1 new · 2 exited

8 3P sellers are swarming this listing, 1 new in the recent period — heavily contested.

Buy Box

Amazon.com

1P · 31 wins · $32.76

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $32.76, and 3P interference is minimal.

Recommended Actions
1

Audit distribution channels — 8 active 3P sellers detected, indicating widespread distribution issues.

2

Escalate directly with Amazon — The lowest price has dropped to $32.76, which is 9.0% below MSRP ($35.99).

3

Review MAP compliance — The lowest price has dropped to $32.76, which is 9.0% below MSRP ($35.99).