Categories/Cat Foods/Purina Friskies Gravy Wet Cat Food Variety Pack, Surfin’ and Turfin’ Prime Filets Favorites - (Pack of 40) 5.5 oz. Cans
at risk

Buy-box price is 9.0% below MSRP and a 1P seller controls the listing

The Purina Friskies Gravy Wet Cat Food Variety Pack, Surfin’ and Turfin’ Prime Filets Favorites - (Pack of 40) 5.5 oz. Cans was tracked for 31 day(s). During this period, the Buy Box price was $32.76 against an MSRP/MAP of $35.99. The product's pricing health is currently flagged as at risk.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$32.76

MAX PRICE ($)

$32.76

AVG PRICE ($)

$32.76

EROSION (%)

8.97%

MSRP/MAP ($)

$35.99

Price erosion from MSRP
Minimal8.97% below MSRP
MinimalModerateSevere

The product held steady at $32.76 throughout the tracking period. Compared to its MSRP of $35.99, the floor price reflects a minimal variance of 8.97% erosion.

Tracking window: Jul 1, 2026Jul 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share3P · 8 sellers, 0% share
Sellers won
1 of 9tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$32.76
−$3.23 below MSRP
31d (100%)
8.97%
3PEasyDaisy
New
$51.94
+$15.95 above MSRP
0d (0%)
-44.32%
3PSKZA TRADERS LLC
New
$46.90
+$10.91 above MSRP
0d (0%)
-30.31%
3PQZ Rare Products ✅
New
$60.39
+$24.40 above MSRP
0d (0%)
-67.80%
3PShopific LLC
New
$49.00
+$13.01 above MSRP
0d (0%)
-36.15%
3PNOHRA
New
$59.99
+$24.00 above MSRP
0d (0%)
-66.69%
3PWCBS CLUB VENDOR
New
$51.99
+$16.00 above MSRP
0d (0%)
-44.46%
3PZoinemart
New
$51.95
+$15.96 above MSRP
0d (0%)
-44.35%
3PMetroplex Goods
New
$59.23
+$23.24 above MSRP
0d (0%)
-64.57%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Purina Friskies Gravy Wet Cat Food Variety Pack, Surfin’ and Turfin’ Prime Filets Favorites - (Pack of 40) 5.5 oz. Cans is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 9 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $35.99
Peak seller pressure7 sellers on Jul 1Highest count during tracking window
Price impact at peak−$3.23$35.99$32.76
Price trendStableBased on trailing 30 days
Seller proliferation↓ Decreasing-0.0/day avg · -1 net

Buy-box price held flat at $32.76 throughout the tracking period. It entered the period already $3.23 below MSRP ($35.99), before any crowding pressure arrived. Seller count peaked at 7 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

2 3P sellers exited the listing — channel cleanup signal.

New entrants (1)
Exited (2)
Persistent (6)

Key Findings

at risk
Price Erosion

$3.23

Moderate9.0% below MSRP

Moderate erosion — floor price is $3.23 (9.0%) below MSRP and slipping.

Seller Activity

8 3P Sellers

Swarming+1 new · 2 exited

8 3P sellers are swarming this listing, 1 new in the recent period — heavily contested.

Buy Box

Amazon.com

Controlled1P · 31 wins

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $32.76, and 3P interference is minimal.

Recommended Actions
1

Audit distribution channels — 8 active 3P sellers detected, indicating widespread distribution issues.

2

Escalate directly with Amazon — The lowest price has dropped to $32.76, which is 9.0% below MSRP ($35.99).

3

Review MAP compliance — The lowest price has dropped to $32.76, which is 9.0% below MSRP ($35.99).

Free 7-Day ReportTrack any product listing

Get a Free MAP & Buy Box Compliance Report for Your Product

Enter your product URL and MAP price. We will monitor 3P seller crowding, Buy Box shifts, and price erosion over the next 7 days and email you a comprehensive compliance report.

Track Your Product

Free