Categories/Cat Foods/Purina Friskies Gravy Wet Cat Food Variety Pack, Surfin’ and Turfin’ Prime Filets Favorites - (Pack of 40) 5.5 oz. Cans
healthy

Buy-box price is 9.0% below MSRP and a 1P seller controls the listing

Purina Friskies Gravy Wet Cat Food Variety Pack, Surfin’ and Turfin’ Prime Filets Favorites - (Pack of 40) 5.5 oz. Cans

Purina Friskies Gravy Wet Cat Food Variety Pack, Surfin’ and Turfin’ Prime Filets Favorites - (Pack of 40) 5.5 oz. Cans

Friskies·
ID B0777J8V5J

The Purina Friskies Gravy Wet Cat Food Variety Pack, Surfin’ and Turfin’ Prime Filets Favorites - (Pack of 40) 5.5 oz. Cans was tracked for 24 day(s). During this period, the Buy Box price was $32.76 against an MSRP/MAP of $35.99. The product's pricing health is currently flagged as healthy.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$32.76

MAX PRICE ($)

$32.76

AVG PRICE ($)

$32.76

EROSION (%)

8.97%

MSRP/MAP ($)

$35.99

Price erosion from MSRP
Minimal8.97% below MSRP
MinimalModerateSevere

The product held steady at $32.76 throughout the tracking period. Compared to its MSRP of $35.99, the floor price reflects a minimal variance of 8.97% erosion.

Tracking window: Sep 7, 2026 – Sep 30, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 24 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$32.76
−$3.23 below MSRP
24d (100%)
8.97%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Purina Friskies Gravy Wet Cat Food Variety Pack, Surfin’ and Turfin’ Prime Filets Favorites - (Pack of 40) 5.5 oz. Cans is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $35.99
Peak seller pressure1 seller on Sep 7Highest count during tracking window
Price impact at peak−$3.23$35.99 → $32.76
Price trendStableBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price held flat at $32.76 throughout the tracking period. It entered the period already $3.23 below MSRP ($35.99), before any crowding pressure arrived. Seller count peaked at 1 on 09/07 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

healthy
Price Erosion

$3.23

Moderate9.0% below MSRP

Moderate erosion — floor price is $3.23 (9.0%) below MSRP and slipping.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

Amazon.com

Controlled1P · 24 wins

Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $32.76, and 3P interference is minimal.

Recommended Actions
1

Escalate directly with Amazon — The lowest price has dropped to $32.76, which is 9.0% below MSRP ($35.99).

2

Review MAP compliance — The lowest price has dropped to $32.76, which is 9.0% below MSRP ($35.99).

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