Categories/Cat Foods/Purina Friskies Natural Cat Treats Party Mix Natural Yums With Real Salmon and Added Vitamins, Minerals and Nutrients - 20 Oz. Canister
healthy

Buy-box price is 13.4% below MSRP and a 1P seller controls the listing

Purina Friskies Natural Cat Treats Party Mix Natural Yums With Real Salmon and Added Vitamins, Minerals and Nutrients - 20 Oz. Canister

Purina Friskies Natural Cat Treats Party Mix Natural Yums With Real Salmon and Added Vitamins, Minerals and Nutrients - 20 Oz. Canister

Friskies·
ID B07ZLDTY2Q

The Purina Friskies Natural Cat Treats Party Mix Natural Yums With Real Salmon and Added Vitamins, Minerals and Nutrients - 20 Oz. Canister was tracked for 31 day(s). During this period, the Buy Box price ranged from $8.48 to $9.79 against an MSRP/MAP of $9.79. The product's pricing health is currently flagged as healthy.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$8.48

MAX PRICE ($)

$9.79

AVG PRICE ($)

$9.11

EROSION (%)

13.38%

MSRP/MAP ($)

$9.79

Price erosion from MSRP
Moderate13.38% below MSRP
MinimalModerateSevere

The product hit a low of $8.48, following a peak of $9.79 during the tracking period. Compared to its MSRP of $9.79, the floor price reflects a moderate variance of 13.38% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share3P · 2 sellers, 0% share
Sellers won
1 of 3tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$8.48
−$1.31 below MSRP
31d (100%)
13.38%
3PAll Your Pets Needs
New
$19.00
+$9.21 above MSRP
0d (0%)
-94.08%
3PZK-INC
New
$20.20
+$10.41 above MSRP
0d (0%)
-106.33%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Purina Friskies Natural Cat Treats Party Mix Natural Yums With Real Salmon and Added Vitamins, Minerals and Nutrients - 20 Oz. Canister is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 3 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $9.79
Peak seller pressure3 sellers on Jul 1Highest count during tracking window
Price impact at peak$0.00$9.79 → $9.79
Price trendErodingBased on trailing 30 days
Seller proliferation↓ Decreasing-0.1/day avg · -2 net

Buy-box price declined from $9.79 to $8.48 — a $1.31 drop over 31 days. Price opened right at MSRP ($9.79). Seller count peaked at 3 on 07/01, easing off since — adding -2 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

2 3P sellers exited the listing — channel cleanup signal.

2 sellers exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (2)
Persistent (1)

Key Findings

healthy
Price Erosion

$1.31

Significant13.4% below MSRP

Significant erosion — floor is $1.31 (13.4%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

2 3P Sellers

Controlled2 exited

3P activity is limited to 2 sellers — controlled, though 2 have since exited.

Buy Box

Amazon.com

Controlled1P · 31 wins

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $8.48, and 3P interference is minimal.

Recommended Actions
1

Identify sellers below MAP — The lowest price has dropped to $8.48, which is 13.4% below MSRP ($9.79).

2

Escalate directly with Amazon — The lowest price has dropped to $8.48, which is 13.4% below MSRP ($9.79).

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