Buy-box price is 30.8% below MSRP and a 1P seller controls the listing
The Purina Friskies Natural Cat Treats Party Mix Natural Yums With Real Salmon and Added Vitamins, Minerals and Nutrients - 20 Oz. Canister was tracked for 24 day(s). During this period, the Buy Box price ranged from $6.78 to $8.48 against an MSRP/MAP of $9.79. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$6.78
MAX PRICE ($)
$8.48
AVG PRICE ($)
$8.20
EROSION (%)
30.75%
MSRP/MAP ($)
$9.79
The product hit a low of $6.78, following a peak of $8.48 during the tracking period. Compared to its MSRP of $9.79, the floor price reflects a severe variance of 30.75% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $8.48 −$1.31 below MSRP | 18d (75%) | 13.38% |
3PAll Your Essentials LLC | New | $19.00 +$9.21 above MSRP | 0d (0%) | -94.08% |
3PAll Your Pets Needs | New | $19.00 +$9.21 above MSRP | 0d (0%) | -94.08% |
3PZK-INC | New | $20.20 +$10.41 above MSRP | 0d (0%) | -106.33% |
3PGarden of Essentials LLC | New | $19.00 +$9.21 above MSRP | 0d (0%) | -94.08% |
3PINSAF ENTERPRISES | New | $18.99 +$9.20 above MSRP | 0d (0%) | -93.97% |
The Buy Box for Purina Friskies Natural Cat Treats Party Mix Natural Yums With Real Salmon and Added Vitamins, Minerals and Nutrients - 20 Oz. Canister is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 18 out of 24 tracked days. Only 1 of 6 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price fell to a floor of $6.78 before recovering to $8.48. It entered the period already $3.01 below MSRP ($9.79), before any crowding pressure arrived. Seller count peaked at 3 on 09/09 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
4 3P sellers exited the listing — channel cleanup signal.
4 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$3.01
Severe erosion — floor is $3.01 (30.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
5 3P Sellers
5 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 18 wins at $8.48, and 3P interference is minimal.
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