Categories/Cat Foods/Purina Friskies Natural Cat Treats, Party Mix Natural Yums With Wild Caught Tuna and Added Vitamins, Minerals and Nutrients - 20 oz. Canister

Pet Supplies > Cats > Treats > Snacks > Crunchy Treats

at risk
amazon.comID B07ZLDMWB5
Purina Friskies Natural Cat Treats, Party Mix Natural Yums With Wild Caught Tuna and Added Vitamins, Minerals and Nutrients - 20 oz. Canister

Purina Friskies Natural Cat Treats, Party Mix Natural Yums With Wild Caught Tuna and Added Vitamins, Minerals and Nutrients - 20 oz. Canister

Friskies

The Purina Friskies Natural Cat Treats, Party Mix Natural Yums With Wild Caught Tuna and Added Vitamins, Minerals and Nutrients - 20 oz. Canister was tracked for 28 day(s). During this period, the Buybox price ranged between Buy box price ranged from $6.78 to $8.48 against an MSRP/MAP of $8.48. The product's pricing health is currently flagged as at risk.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$6.78

MAX PRICE ($)

$8.48

AVG PRICE ($)

$8.21

SEVERE EROSION

20.05%

MSRP/MAP ($)

$8.48

Price erosion from MSRP20.05% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $6.78, following a peak of $8.48 during the tracking period. Compared to its MSRP of $8.48, the current price reflects a severe variance of 20.1% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 28d

1P leads with 100% of Buy Box days

1P 1 seller3P 2 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$6.78
−$1.70
28(100%)
20.05%
3PExpress MD
New
$19.00
+$10.52
0(0%)
-124.06%
3PRB Marts
New
$19.50
+$11.02
0(0%)
-129.95%
The Buy Box for Purina Friskies Natural Cat Treats, Party Mix Natural Yums With Wild Caught Tuna and Added Vitamins, Minerals and Nutrients - 20 oz. Canister is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 28 out of 28 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $8.48

Peak Seller Pressure

3 sellers on Jun 3

Price held at $8.48

Price Trend

Stable

Seller Proliferation

→ Stable

-0.04/day avg · -1 net

Peak +1 on 06/03

Buy-box price stayed between $0.00 and $8.48, largely stable over the period. Price opened right at MSRP ($8.48). Seller count peaked at 3 on 06/03, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 28-day tracking period

Watchlist

  • 2 sellers exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (2)
3PRB Marts

Last Jun 27 · $19.50 · 0 Buy Box Wins

3PExpress MD

Last Jun 16 · $19.00 · 0 Buy Box Wins

Persistent (1)
1PAmazon.com

28d · avg $8.21 · 28 Buy Box Wins · ↓ falling

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

$1.70

Severe · 20.1% below MSRP

Severe erosion — floor is $1.70 (20.1%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

2 3P sellers

Controlled · 2 exited

3P activity is limited to 2 sellers — controlled, though 2 have since exited.

Buy Box

Amazon.com

1P · 28 wins · $6.78

Buy-box is controlled — Amazon.com (1P) leads with 28 wins at $6.78, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $6.78, which is 20.1% below MSRP ($8.48).

2

Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 20.1% below MSRP ($8.48).