Categories/Cat Foods/Purina Friskies Natural Cat Treats, Party Mix Natural Yums With Wild Caught Tuna and Added Vitamins, Minerals and Nutrients - 20 oz. Canister
critical

Buy-box price is 47.7% below MSRP and a 1P seller controls the listing

Purina Friskies Natural Cat Treats, Party Mix Natural Yums With Wild Caught Tuna and Added Vitamins, Minerals and Nutrients - 20 oz. Canister

Purina Friskies Natural Cat Treats, Party Mix Natural Yums With Wild Caught Tuna and Added Vitamins, Minerals and Nutrients - 20 oz. Canister

Friskies·
ID B07ZLDMWB5

The Purina Friskies Natural Cat Treats, Party Mix Natural Yums With Wild Caught Tuna and Added Vitamins, Minerals and Nutrients - 20 oz. Canister was tracked for 24 day(s). During this period, the Buy Box price ranged from $6.78 to $12.97 against an MSRP/MAP of $12.97. The product's pricing health is currently flagged as critical.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$6.78

MAX PRICE ($)

$12.97

AVG PRICE ($)

$8.45

EROSION (%)

47.73%

MSRP/MAP ($)

$12.97

Price erosion from MSRP
Severe47.73% below MSRP
MinimalModerateSevere

The product hit a low of $6.78, following a peak of $12.97 during the tracking period. Compared to its MSRP of $12.97, the floor price reflects a severe variance of 47.73% erosion.

Tracking window: Sep 7, 2026 – Sep 30, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share3P · 1 seller, 0% share
Sellers won
1 of 2tracked sellers
Changed hands
0 timesover 24 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$8.48
−$4.49 below MSRP
24d (100%)
34.62%
3PExpress MD
New
$19.00
+$6.03 above MSRP
0d (0%)
-46.49%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Purina Friskies Natural Cat Treats, Party Mix Natural Yums With Wild Caught Tuna and Added Vitamins, Minerals and Nutrients - 20 oz. Canister is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $12.97
Peak seller pressure2 sellers on Sep 16Highest count during tracking window
Price impact at peak+$8.48$0.00 → $8.48
Price trendRecoveringBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price fell to a floor of $0.00 before recovering to $8.48. It entered the period already $6.19 below MSRP ($12.97), before any crowding pressure arrived. Seller count peaked at 2 on 09/16 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period

1 3P seller exited the listing — channel cleanup signal.

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (1)

Key Findings

critical
Price Erosion

$6.19

Severe47.7% below MSRP

Severe erosion — floor is $6.19 (47.7%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P Seller

Controlled1 exited

3P activity is limited to 1 seller — controlled, though 1 have since exited.

Buy Box

Amazon.com

Controlled1P · 24 wins

Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $8.48, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $6.78, which is 47.7% below MSRP ($12.97).

2

Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 47.7% below MSRP ($12.97).

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