Buy-box price is 17.8% below MSRP and a 1P seller controls the listing

The Purina Friskies Natural, Grain Free Wet Cat Food Lickable Cat Treats, Lil' Soups Flaked Chicken - (Pack of 8) 1.2 oz. Tubs was tracked for 31 day(s). During this period, the Buy Box price ranged from $8.35 to $8.80 against an MSRP/MAP of $10.16. The product's pricing health is currently flagged as healthy.
FLOOR PRICE ($)
$8.35
MAX PRICE ($)
$8.80
AVG PRICE ($)
$8.75
EROSION (%)
17.81%
MSRP/MAP ($)
$10.16
The product hit a low of $8.35, following a peak of $8.80 during the tracking period. Compared to its MSRP of $10.16, the floor price reflects a moderate variance of 17.81% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $8.80 −$1.36 below MSRP | 27d (87%) | 13.39% |
2PDeals & Fixtures LLC | New | $8.60 −$1.56 below MSRP | 3d (10%) | 15.35% |
2PNextwave Deals | New | $8.50 −$1.66 below MSRP | 1d (3%) | 16.34% |
3PZK-INC | New | $20.00 +$9.84 above MSRP | 0d (0%) | -96.85% |
3PEssentialsNV inc | New | $19.80 +$9.64 above MSRP | 0d (0%) | -94.88% |
2PS&T Trading | New | $8.80 −$1.36 below MSRP | 0d (0%) | 13.39% |
2PAcervus Brands | New | $18.50 +$8.34 above MSRP | 0d (0%) | -82.09% |
3PMetroplex Goods | New | $17.94 +$7.78 above MSRP | 0d (0%) | -76.57% |
3PPetco Supplies | New | $8.80 −$1.36 below MSRP | 0d (0%) | 13.39% |
The Buy Box for Purina Friskies Natural, Grain Free Wet Cat Food Lickable Cat Treats, Lil' Soups Flaked Chicken - (Pack of 8) 1.2 oz. Tubs is primarily held by Amazon.com (1P) with a 87% share, winning the Buy Box for 27 out of 31 tracked days. Only 3 of 9 total sellers have won the Buy Box.
Buy-box price held flat at $8.40 throughout the tracking period. It entered the period already $1.76 below MSRP ($10.16), before any crowding pressure arrived. Seller count peaked at 8 on 07/01, easing off since — adding -3 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
2 3P sellers exited the listing — channel cleanup signal.
4 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
$1.81
Significant erosion — floor is $1.81 (17.8%) below MSRP; the pricing anchor is under real pressure.
4 3P Sellers
4 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 27 wins at $8.80, and 3P interference is minimal.
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