Categories/Cat Foods/Purina Friskies Natural, Grain Free Wet Cat Food Lickable Cat Treats, Lil' Soups Flaked Chicken - (Pack of 8) 1.2 oz. Tubs
healthy

Buy-box price is 16.3% below MSRP and a 1P seller controls the listing

The Purina Friskies Natural, Grain Free Wet Cat Food Lickable Cat Treats, Lil' Soups Flaked Chicken - (Pack of 8) 1.2 oz. Tubs was tracked for 24 day(s). During this period, the Buy Box price ranged from $8.50 to $8.80 against an MSRP/MAP of $10.16. The product's pricing health is currently flagged as healthy.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$8.50

MAX PRICE ($)

$8.80

AVG PRICE ($)

$8.71

EROSION (%)

16.34%

MSRP/MAP ($)

$10.16

Price erosion from MSRP
Moderate16.34% below MSRP
MinimalModerateSevere

The product hit a low of $8.50, following a peak of $8.80 during the tracking period. Compared to its MSRP of $10.16, the floor price reflects a moderate variance of 16.34% erosion.

Tracking window: Sep 7, 2026 – Sep 30, 2026

Buy box distribution

71%1P
1P · 1 seller, 71% share2P · 2 sellers, 29% share3P · 3 sellers, 0% share
Sellers won
2 of 6tracked sellers
Changed hands
4 timesover 24 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$8.80
−$1.36 below MSRP
17d (71%)
13.39%
2PNextwave Deals
New
$8.50
−$1.66 below MSRP
7d (29%)
16.34%
3PMetroplex Goods
New
$17.94
+$7.78 above MSRP
0d (0%)
-76.57%
3PEssentialsNV inc
New
$19.80
+$9.64 above MSRP
0d (0%)
-94.88%
3PZK-INC
New
$20.00
+$9.84 above MSRP
0d (0%)
-96.85%
2PAcervus Brands
New
$18.50
+$8.34 above MSRP
0d (0%)
-82.09%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Purina Friskies Natural, Grain Free Wet Cat Food Lickable Cat Treats, Lil' Soups Flaked Chicken - (Pack of 8) 1.2 oz. Tubs is primarily held by Amazon.com (1P) with a 71% share, winning the Buy Box for 17 out of 24 tracked days. Only 2 of 6 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $10.16
Peak seller pressure6 sellers on Sep 9Highest count during tracking window
Price impact at peak$0.00$8.80 → $8.80
Price trendStableBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price held flat at $8.80 throughout the tracking period. It entered the period already $1.36 below MSRP ($10.16), before any crowding pressure arrived. Seller count peaked at 6 on 09/09 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (5)

Key Findings

healthy
Price Erosion

$1.66

Significant16.3% below MSRP

Significant erosion — floor is $1.66 (16.3%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

3 3P Sellers

Crowded1 exited

3 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.

Buy Box

Amazon.com

Controlled1P · 17 wins

Buy-box is controlled — Amazon.com (1P) leads with 17 wins at $8.80, and 3P interference is minimal.

Recommended Actions
1

Identify sellers below MAP — The lowest price has dropped to $8.50, which is 16.3% below MSRP ($10.16).

2

Escalate directly with Amazon — The lowest price has dropped to $8.19, which is 16.3% below MSRP ($10.16).

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