Categories/Cat Foods/Purina Friskies Natural, Grain Free Wet Cat Food Lickable Cat Treats, Lil' Soups Flaked Chicken - (Pack of 8) 1.2 oz. Tubs

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amazon.comID B07QB8HLLQ
Purina Friskies Natural, Grain Free Wet Cat Food Lickable Cat Treats, Lil' Soups Flaked Chicken - (Pack of 8) 1.2 oz. Tubs

Purina Friskies Natural, Grain Free Wet Cat Food Lickable Cat Treats, Lil' Soups Flaked Chicken - (Pack of 8) 1.2 oz. Tubs

Friskies

The Purina Friskies Natural, Grain Free Wet Cat Food Lickable Cat Treats, Lil' Soups Flaked Chicken - (Pack of 8) 1.2 oz. Tubs was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $8.35 to $8.80 against an MSRP/MAP of $10.16. The product's pricing health is currently flagged as healthy.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Moderate erosion

FLOOR PRICE ($)

$8.35

MAX PRICE ($)

$8.80

AVG PRICE ($)

$8.75

MODERATE EROSION

17.81%

MSRP/MAP ($)

$10.16

Price erosion from MSRP17.81% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $8.80, following a peak of $8.80 during the tracking period. Compared to its MSRP of $10.16, the current price reflects a moderate variance of 13.4% erosion.

Buy Box Distribution

Buy Box Share

1P87% · 27d
2P13% · 4d

1P leads with 87% of Buy Box days

1P 1 seller2P 4 sellers3P 4 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$8.80
−$1.36
27(87%)
13.39%
2PDeals & Fixtures LLC
New
$8.60
−$1.56
3(10%)
15.35%
2PNextwave Deals
New
$8.50
−$1.66
1(3%)
16.34%
3PZK-INC
New
$20.00
+$9.84
0(0%)
-96.85%
2PAcervus Brands
New
$18.50
+$8.34
0(0%)
-82.09%
3PMetroplex Goods
New
$17.94
+$7.78
0(0%)
-76.57%
3PPetco Supplies
New
$8.80
−$1.36
0(0%)
13.39%
3PEssentialsNV inc
New
$19.80
+$9.64
0(0%)
-94.88%
2PS&T Trading
New
$8.80
−$1.36
0(0%)
13.39%
The Buy Box for Purina Friskies Natural, Grain Free Wet Cat Food Lickable Cat Treats, Lil' Soups Flaked Chicken - (Pack of 8) 1.2 oz. Tubs is primarily held by Amazon.com (1P) with a 87% share, winning the Buy Box for 27 out of 31 tracked days. Only 3 of 9 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $10.16

Peak Seller Pressure

8 sellers on Jul 1

Price Trend

Stable

Seller Proliferation

→ Stable

-0.1/day avg · -3 net

Peak +1 on 07/04

Buy-box price held flat at $8.40 throughout the tracking period. It entered the period already $1.76 below MSRP ($10.16), before any crowding pressure arrived. Seller count peaked at 8 on 07/01, easing off since — adding -3 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

Watchlist

  • 4 sellers exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (4)
2PDeals & Fixtures LLC

Last Jul 28 · $8.60 · 3 Buy Box Wins

2PNextwave Deals

Last Jul 25 · $8.50 · 1 Buy Box Wins

3PZK-INC

Last Jul 27 · $20.00 · 0 Buy Box Wins

3PPetco Supplies

Last Jul 6 · $8.80 · 0 Buy Box Wins

Persistent (5)
1PAmazon.com

31d · avg $8.80 · 27 Buy Box Wins · stable

2PAcervus Brands

31d · avg $18.50 · 0 Buy Box Wins · stable

3PEssentialsNV inc

31d · avg $19.80 · 0 Buy Box Wins · stable

2PS&T Trading

21d · avg $8.90 · 0 Buy Box Wins · ↓ falling

3PMetroplex Goods

12d · avg $17.94 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
healthy
Price Erosion

$1.81

Significant · 17.8% below MSRP

Significant erosion — floor is $1.81 (17.8%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

4 3P sellers

Crowded · 4 exited

4 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.

Buy Box

Amazon.com

1P · 27 wins · $8.80

Buy-box is controlled — Amazon.com (1P) leads with 27 wins at $8.80, and 3P interference is minimal.

Recommended Actions
1

Identify sellers below MAP — The lowest price has dropped to $8.35, which is 17.8% below MSRP ($10.16).

2

Escalate directly with Amazon — The lowest price has dropped to $8.35, which is 17.8% below MSRP ($10.16).