Categories/Cat Foods/Purina Friskies Pate, Ocean Whitefish and Tuna Dinner, Wet Cat Food, 5.5 oz. Can
critical

Buy-box price is 98.1% below MSRP and a 1P seller controls the listing

Purina Friskies Pate, Ocean Whitefish and Tuna Dinner, Wet Cat Food, 5.5 oz. Can

Purina Friskies Pate, Ocean Whitefish and Tuna Dinner, Wet Cat Food, 5.5 oz. Can

Friskies·
ID 10534963

The Purina Friskies Pate, Ocean Whitefish and Tuna Dinner, Wet Cat Food, 5.5 oz. Can was tracked for 30 day(s). During this period, the Buy Box price ranged from $0.84 to $43.46 against an MSRP/MAP of $43.46. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$0.84

MAX PRICE ($)

$43.46

AVG PRICE ($)

$7.94

EROSION (%)

98.07%

MSRP/MAP ($)

$43.46

Price erosion from MSRP
Severe98.07% below MSRP
MinimalModerateSevere

The product hit a low of $0.84, following a peak of $43.46 during the tracking period. Compared to its MSRP of $43.46, the floor price reflects a severe variance of 98.07% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

83%1P
1P · 1 seller, 83% share3P · 1 seller, 17% share
Sellers won
2 of 2tracked sellers
Changed hands
2 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PWalmart.com· Top
New
$0.84
−$42.62 below MSRP
25d (83%)
98.07%
3PSupply the Home
New
$43.46
at MSRP
5d (17%)
0.00%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Purina Friskies Pate, Ocean Whitefish and Tuna Dinner, Wet Cat Food, 5.5 oz. Can is primarily held by Walmart.com (1P) with a 83% share, winning the Buy Box for 25 out of 30 tracked days. All 2 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $43.46
Peak seller pressure2 sellers on Jul 1Highest count during tracking window
Price impact at peak−$42.62$43.46 → $0.84
Price trendRecoveringBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price stayed between $0.84 and $43.46, largely stable over the period. It entered the period already $42.62 below MSRP ($43.46), before any crowding pressure arrived. Seller count peaked at 2 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (2)

Key Findings

critical
Price Erosion

$42.62

Severe98.1% below MSRP

Severe erosion — floor is $42.62 (98.1%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P Seller

ControlledStable

3P activity is limited to 1 seller — controlled.

Buy Box

Walmart.com

Contested1P · 25 wins

3P sellers win the buy box 16.7% of the time; Supply the Home leads with 5 days at $43.46 — easing.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $0.84, which is 98.1% below MSRP ($43.46).

2

Monitor buy-box ownership daily — 3P sellers captured 16.7% of buy-box snapshots across the tracking period.

3

Prioritise enforcement action against Supply the Home, the highest-frequency 3P buy-box winner.

4

Escalate directly with Walmart — The lowest price has dropped to $0.84, which is 98.1% below MSRP ($43.46).

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