Categories/Cat Foods/Purina Friskies Pate, Ocean Whitefish and Tuna Dinner, Wet Cat Food, 5.5 oz. Can

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walmart.comID 10534963
Purina Friskies Pate, Ocean Whitefish and Tuna Dinner, Wet Cat Food, 5.5 oz. Can

Purina Friskies Pate, Ocean Whitefish and Tuna Dinner, Wet Cat Food, 5.5 oz. Can

Friskies

The Purina Friskies Pate, Ocean Whitefish and Tuna Dinner, Wet Cat Food, 5.5 oz. Can was tracked for 30 day(s). During this period, the Buybox price ranged between Buy box price ranged from $0.84 to $43.46 against an MSRP/MAP of $43.46. The product's pricing health is currently flagged as critical.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$0.84

MAX PRICE ($)

$43.46

AVG PRICE ($)

$7.94

SEVERE EROSION

98.07%

MSRP/MAP ($)

$43.46

Price erosion from MSRP98.07% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $0.84, following a peak of $43.46 during the tracking period. Compared to its MSRP of $43.46, the current price reflects a severe variance of 98.1% erosion.

Buy Box Distribution

Buy Box Share

1P83% · 25d
3P17% · 5d

1P leads with 83% of Buy Box days

1P 1 seller3P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PWalmart.com· Top
New
$0.84
−$42.62
25(83%)
98.07%
3PSupply the Home
New
$43.46
+$0.00
5(17%)
0.00%
The Buy Box for Purina Friskies Pate, Ocean Whitefish and Tuna Dinner, Wet Cat Food, 5.5 oz. Can is primarily held by Walmart.com (1P) with a 83% share, winning the Buy Box for 25 out of 30 tracked days. All 2 of 2 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $43.46

Peak Seller Pressure

2 sellers on Jul 1

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Peak +1 on 07/10

Buy-box price stayed between $0.84 and $43.46, largely stable over the period. It entered the period already $42.62 below MSRP ($43.46), before any crowding pressure arrived. Seller count peaked at 2 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (2)
1PWalmart.com

25d · avg $0.84 · 25 Buy Box Wins · stable

3PSupply the Home

17d · avg $43.46 · 5 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$42.62

Severe · 98.1% below MSRP

Severe erosion — floor is $42.62 (98.1%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P sellers

Controlled

3P activity is limited to 1 seller — controlled.

Buy Box

Walmart.com

1P · 25 wins · $0.84

3P sellers win the buy box 16.7% of the time; Supply the Home leads with 5 days at $43.46 — easing.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $0.84, which is 98.1% below MSRP ($43.46).

2

Monitor buy-box ownership daily — 3P sellers captured 16.7% of buy-box snapshots across the tracking period.

3

Prioritise enforcement action against Supply the Home, the highest-frequency 3P buy-box winner.

4

Escalate directly with Walmart — The lowest price has dropped to $0.84, which is 98.1% below MSRP ($43.46).