Categories/Cat Foods/Purina Friskies Surfin and Turfin Favorites Dry Cat Food Flavors of Chicken, Whitefish, Salmon and Filet Mignon, 16 lb Bag
healthy

Buy-box price is 4.8% below MSRP and a 1P seller controls the listing

Purina Friskies Surfin and Turfin Favorites Dry Cat Food Flavors of Chicken, Whitefish, Salmon and Filet Mignon, 16 lb Bag

Purina Friskies Surfin and Turfin Favorites Dry Cat Food Flavors of Chicken, Whitefish, Salmon and Filet Mignon, 16 lb Bag

Friskies·
ID 12166753

The Purina Friskies Surfin and Turfin Favorites Dry Cat Food Flavors of Chicken, Whitefish, Salmon and Filet Mignon, 16 lb Bag was tracked for 23 day(s). During this period, the Buy Box price ranged from $15.97 to $16.77 against an MSRP/MAP of $16.77. The product's pricing health is currently flagged as healthy.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$15.97

MAX PRICE ($)

$16.77

AVG PRICE ($)

$16.70

EROSION (%)

4.77%

MSRP/MAP ($)

$16.77

Price erosion from MSRP
Minimal4.77% below MSRP
MinimalModerateSevere

The product hit a low of $15.97, following a peak of $16.77 during the tracking period. Compared to its MSRP of $16.77, the floor price reflects a minimal variance of 4.77% erosion.

Tracking window: Sep 7, 2026 – Sep 30, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share3P · 1 seller, 0% share
Sellers won
1 of 2tracked sellers
Changed hands
0 timesover 23 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PWalmart.com· Top
New
$16.77
at MSRP
23d (100%)
0.00%
3PPetco Animal Supplies, Inc.
New
$16.48
−$0.29 below MSRP
0d (0%)
1.73%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Purina Friskies Surfin and Turfin Favorites Dry Cat Food Flavors of Chicken, Whitefish, Salmon and Filet Mignon, 16 lb Bag is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 23 out of 23 tracked days. Only 1 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $16.77
Peak seller pressure2 sellers on Sep 7Highest count during tracking window
Price impact at peak−$0.80$16.77 → $15.97
Price trendRecoveringBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price fell to a floor of $15.97 before recovering to $16.77. It entered the period already $0.80 below MSRP ($16.77), before any crowding pressure arrived. Seller count peaked at 2 on 09/07 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 23-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (2)

Key Findings

healthy
Price Erosion

$0.80

Minimal4.8% below MSRP

Pricing is largely holding — floor sits $0.80 (4.8%) below MSRP, minor drift within an acceptable range.

Seller Activity

1 3P Seller

ControlledStable

3P activity is limited to 1 seller — controlled.

Buy Box

Walmart.com

Controlled1P · 23 wins

Buy-box is controlled — Walmart.com (1P) leads with 23 wins at $16.77, and 3P interference is minimal.

Recommended Actions
1

Channel health is stable — maintain current monitoring cadence and review pricing quarterly.

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