Categories/Cat Foods/Purina Friskies Wet Cat Food Pate Variety Pack Salmon Dinner, Turkey and Giblets Dinner and Mixed Grill, 5.5 oz.

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critical
walmart.comID 10535016
Purina Friskies Wet Cat Food Pate Variety Pack Salmon Dinner, Turkey and Giblets Dinner and Mixed Grill, 5.5 oz.

Purina Friskies Wet Cat Food Pate Variety Pack Salmon Dinner, Turkey and Giblets Dinner and Mixed Grill, 5.5 oz.

Friskies

The Purina Friskies Wet Cat Food Pate Variety Pack Salmon Dinner, Turkey and Giblets Dinner and Mixed Grill, 5.5 oz. was tracked for 25 day(s). During this period, the Buybox price ranged between Buy box price was $10.07 against an MSRP/MAP of $19.93. The product's pricing health is currently flagged as critical.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$10.07

MAX PRICE ($)

$10.07

AVG PRICE ($)

$10.07

SEVERE EROSION

49.47%

MSRP/MAP ($)

$19.93

Price erosion from MSRP49.47% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $10.07, following a peak of $10.07 during the tracking period. Compared to its MSRP of $19.93, the current price reflects a severe variance of 49.5% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 25d

1P leads with 100% of Buy Box days

1P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PWalmart.com· Top
New
$10.07
−$9.86
25(100%)
49.47%
The Buy Box for Purina Friskies Wet Cat Food Pate Variety Pack Salmon Dinner, Turkey and Giblets Dinner and Mixed Grill, 5.5 oz. is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 25 out of 25 tracked days.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $19.93

Peak Seller Pressure

1 sellers on Jun 2

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Buy-box price held flat at $10.07 throughout the tracking period. It entered the period already $9.86 below MSRP ($19.93), before any crowding pressure arrived. Seller count peaked at 1 on 06/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 25-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (1)
1PWalmart.com

25d · avg $10.07 · 25 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$9.86

Severe · 49.5% below MSRP

Severe erosion — floor is $9.86 (49.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean

Clean

No 3P sellers detected — the channel is clean.

Buy Box

Walmart.com

1P · 25 wins · $10.07

Buy-box is controlled — Walmart.com (1P) leads with 25 wins at $10.07, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $10.07, which is 49.5% below MSRP ($19.93).

2

Escalate directly with Walmart — The lowest price has dropped to $10.07, which is 49.5% below MSRP ($19.93).