Categories/Cat Foods/Purina Friskies Wet Cat Food Pate Variety Pack Salmon Dinner, Turkey and Giblets Dinner and Mixed Grill, 5.5 oz.
critical

Buy-box price is 49.5% below MSRP and a 1P seller controls the listing

Purina Friskies Wet Cat Food Pate Variety Pack Salmon Dinner, Turkey and Giblets Dinner and Mixed Grill, 5.5 oz.

Purina Friskies Wet Cat Food Pate Variety Pack Salmon Dinner, Turkey and Giblets Dinner and Mixed Grill, 5.5 oz.

Friskies·
ID 10535016

The Purina Friskies Wet Cat Food Pate Variety Pack Salmon Dinner, Turkey and Giblets Dinner and Mixed Grill, 5.5 oz. was tracked for 30 day(s). During this period, the Buy Box price was $10.07 against an MSRP/MAP of $19.93. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$10.07

MAX PRICE ($)

$10.07

AVG PRICE ($)

$10.07

EROSION (%)

49.47%

MSRP/MAP ($)

$19.93

Price erosion from MSRP
Severe49.47% below MSRP
MinimalModerateSevere

The product held steady at $10.07 throughout the tracking period. Compared to its MSRP of $19.93, the floor price reflects a severe variance of 49.47% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PWalmart.com· Top
New
$10.07
−$9.86 below MSRP
30d (100%)
49.47%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Purina Friskies Wet Cat Food Pate Variety Pack Salmon Dinner, Turkey and Giblets Dinner and Mixed Grill, 5.5 oz. is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $19.93
Peak seller pressure1 seller on Jul 1Highest count during tracking window
Price impact at peak−$9.86$19.93 → $10.07
Price trendStableBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price held flat at $10.07 throughout the tracking period. It entered the period already $9.86 below MSRP ($19.93), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

critical
Price Erosion

$9.86

Severe49.5% below MSRP

Severe erosion — floor is $9.86 (49.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

Walmart.com

Controlled1P · 30 wins

Buy-box is controlled — Walmart.com (1P) leads with 30 wins at $10.07, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $10.07, which is 49.5% below MSRP ($19.93).

2

Escalate directly with Walmart — The lowest price has dropped to $10.07, which is 49.5% below MSRP ($19.93).

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