Categories/Cat Foods/Purina Friskies Wet Cat Food Variety Pack Fish-A-Licious Extra Gravy, Prime Filets and Tasty Treasures - (Pack of 32) 5.5 oz. Cans
at risk

Buy-box price is 10.2% below MSRP and a 1P seller controls the listing

The Purina Friskies Wet Cat Food Variety Pack Fish-A-Licious Extra Gravy, Prime Filets and Tasty Treasures - (Pack of 32) 5.5 oz. Cans was tracked for 31 day(s). During this period, the Buy Box price was $26.47 against an MSRP/MAP of $29.49. The product's pricing health is currently flagged as at risk.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$26.47

MAX PRICE ($)

$26.47

AVG PRICE ($)

$26.47

EROSION (%)

10.24%

MSRP/MAP ($)

$29.49

Price erosion from MSRP
Moderate10.24% below MSRP
MinimalModerateSevere

The product held steady at $26.47 throughout the tracking period. Compared to its MSRP of $29.49, the floor price reflects a moderate variance of 10.24% erosion.

Tracking window: Jul 1, 2026Jul 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share3P · 7 sellers, 0% share
Sellers won
1 of 8tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$26.47
−$3.02 below MSRP
31d (100%)
10.24%
3PWhat America Buys
New
$38.78
+$9.29 above MSRP
0d (0%)
-31.50%
3PQZ Rare Products ✅
New
$50.09
+$20.60 above MSRP
0d (0%)
-69.85%
3PHRRStores1228 LLC
New
$42.00
+$12.51 above MSRP
0d (0%)
-42.42%
3PWCBS CLUB VENDOR
New
$47.99
+$18.50 above MSRP
0d (0%)
-62.73%
3PA & N Bros
New
$42.95
+$13.46 above MSRP
0d (0%)
-45.64%
3PMetroplex Goods
New
$41.47
+$11.98 above MSRP
0d (0%)
-40.62%
3PTulip Concepts
New
$48.15
+$18.66 above MSRP
0d (0%)
-63.28%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Purina Friskies Wet Cat Food Variety Pack Fish-A-Licious Extra Gravy, Prime Filets and Tasty Treasures - (Pack of 32) 5.5 oz. Cans is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 8 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $29.49
Peak seller pressure8 sellers on Jul 1Highest count during tracking window
Price impact at peak−$3.02$29.49$26.47
Price trendStableBased on trailing 30 days
Seller proliferation↓ Decreasing-0.0/day avg · -1 net

Buy-box price held flat at $26.47 throughout the tracking period. It entered the period already $3.02 below MSRP ($29.49), before any crowding pressure arrived. Seller count peaked at 8 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

1 persistent 3P seller actively cutting prices — driving ongoing erosion.

1 3P seller exited the listing — channel cleanup signal.

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (7)

Key Findings

at risk
Price Erosion

$3.02

Significant10.2% below MSRP

Significant erosion — floor is $3.02 (10.2%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

7 3P Sellers

Swarming1 exited

7 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

Controlled1P · 31 wins

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $26.47, and 3P interference is minimal.

Recommended Actions
1

Audit distribution channels — 7 active 3P sellers detected, indicating widespread distribution issues.

2

Identify sellers below MAP — The lowest price has dropped to $26.47, which is 10.2% below MSRP ($29.49).

3

Escalate directly with Amazon — The lowest price has dropped to $26.47, which is 10.2% below MSRP ($29.49).

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