Categories/Cat Foods/Purina Friskies Wet Cat Food Variety Pack, Tasty Treasures Prime Filets (With Ocean Fish and Tuna, With Chicken and With Turkey) - 5.5 Ounce (Pack of 12)
healthy

Buy-box price is 9.2% below MSRP and a 1P seller controls the listing

The Purina Friskies Wet Cat Food Variety Pack, Tasty Treasures Prime Filets (With Ocean Fish and Tuna, With Chicken and With Turkey) - 5.5 Ounce (Pack of 12) was tracked for 31 day(s). During this period, the Buy Box price ranged from $10.07 to $10.32 against an MSRP/MAP of $11.09. The product's pricing health is currently flagged as healthy.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$10.07

MAX PRICE ($)

$10.32

AVG PRICE ($)

$10.09

EROSION (%)

9.20%

MSRP/MAP ($)

$11.09

Price erosion from MSRP
Minimal9.20% below MSRP
MinimalModerateSevere

The product hit a low of $10.07, following a peak of $10.32 during the tracking period. Compared to its MSRP of $11.09, the floor price reflects a minimal variance of 9.20% erosion.

Tracking window: Jul 1, 2026Jul 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share3P · 5 sellers, 0% share
Sellers won
1 of 6tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$10.07
−$1.02 below MSRP
31d (100%)
9.20%
3PARCHANGE LUMIERE
New
$11.89
+$0.80 above MSRP
0d (0%)
-7.21%
3PAVE X PHARMACY
New
$15.99
+$4.90 above MSRP
0d (0%)
-44.18%
3PClearRock Sales
New
$17.00
+$5.91 above MSRP
0d (0%)
-53.29%
3PMetroplex Goods
New
$19.50
+$8.41 above MSRP
0d (0%)
-75.83%
3PSEVENSKY USA INC
New
$16.99
+$5.90 above MSRP
0d (0%)
-53.20%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Purina Friskies Wet Cat Food Variety Pack, Tasty Treasures Prime Filets (With Ocean Fish and Tuna, With Chicken and With Turkey) - 5.5 Ounce (Pack of 12) is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 6 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $11.09
Peak seller pressure6 sellers on Jul 24Highest count during tracking window
Price impact at peak+$0.12$10.07$10.19
Price trendStableBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price held flat at $10.07 throughout the tracking period. It entered the period already $1.02 below MSRP ($11.09), before any crowding pressure arrived. Seller count peaked at 6 on 07/24 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

1 3P seller exited the listing — channel cleanup signal.

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (5)

Key Findings

healthy
Price Erosion

$1.02

Moderate9.2% below MSRP

Moderate erosion — floor price is $1.02 (9.2%) below MSRP and slipping.

Seller Activity

5 3P Sellers

Crowded1 exited

5 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.

Buy Box

Amazon.com

Controlled1P · 31 wins

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $10.07, and 3P interference is minimal.

Recommended Actions
1

Escalate directly with Amazon — The lowest price has dropped to $10.07, which is 9.2% below MSRP ($11.09).

2

Review MAP compliance — The lowest price has dropped to $10.07, which is 9.2% below MSRP ($11.09).

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