Categories/Cat Foods/Purina Pro Plan Gravy, High Protein Wet Cat Food Variety Pack, Complete Essentials Chicken and Turkey Favorites - (Pack of 24) 3 oz. Cans
healthy

Buy-box price is 5.9% below MSRP and a 1P seller controls the listing

The Purina Pro Plan Gravy, High Protein Wet Cat Food Variety Pack, Complete Essentials Chicken and Turkey Favorites - (Pack of 24) 3 oz. Cans was tracked for 31 day(s). During this period, the Buy Box price was $42.72 against an MSRP/MAP of $45.39. The product's pricing health is currently flagged as healthy.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$42.72

MAX PRICE ($)

$42.72

AVG PRICE ($)

$42.72

EROSION (%)

5.88%

MSRP/MAP ($)

$45.39

Price erosion from MSRP
Minimal5.88% below MSRP
MinimalModerateSevere

The product held steady at $42.72 throughout the tracking period. Compared to its MSRP of $45.39, the floor price reflects a minimal variance of 5.88% erosion.

Tracking window: Jul 1, 2026Jul 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share3P · 3 sellers, 0% share
Sellers won
1 of 4tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$42.72
−$2.67 below MSRP
31d (100%)
5.88%
3PWhat America Buys
New
$50.67
+$5.28 above MSRP
0d (0%)
-11.63%
3PMetroplex Goods
New
$50.43
+$5.04 above MSRP
0d (0%)
-11.10%
3PPetco Supplies
New
$42.72
−$2.67 below MSRP
0d (0%)
5.88%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Purina Pro Plan Gravy, High Protein Wet Cat Food Variety Pack, Complete Essentials Chicken and Turkey Favorites - (Pack of 24) 3 oz. Cans is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 4 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $45.39
Peak seller pressure4 sellers on Jul 1Highest count during tracking window
Price impact at peak−$2.67$45.39$42.72
Price trendStableBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price held flat at $42.72 throughout the tracking period. It entered the period already $2.67 below MSRP ($45.39), before any crowding pressure arrived. Seller count peaked at 4 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (4)

Key Findings

healthy
Price Erosion

$2.67

Moderate5.9% below MSRP

Moderate erosion — floor price is $2.67 (5.9%) below MSRP and slipping.

Seller Activity

3 3P Sellers

CrowdedStable

3 third-party sellers active — channel showing crowding pressure.

Buy Box

Amazon.com

Controlled1P · 31 wins

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $42.72, and 3P interference is minimal.

Recommended Actions
1

Escalate directly with Amazon — The lowest price has dropped to $42.72, which is 5.9% below MSRP ($45.39).

2

Review MAP compliance — The lowest price has dropped to $42.72, which is 5.9% below MSRP ($45.39).

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