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Purina Pro Plan
The Purina Pro Plan Gravy, High Protein Wet Cat Food Variety Pack, Complete Essentials Chicken and Turkey Favorites - (Pack of 24) 3 oz. Cans was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price was $42.72 against an MSRP/MAP of $45.39. The product's pricing health is currently flagged as healthy.
FLOOR PRICE ($)
$42.72
MAX PRICE ($)
$42.72
AVG PRICE ($)
$42.72
MINIMAL EROSION
5.88%
MSRP/MAP ($)
$45.39
The product is currently selling at $42.72, following a peak of $42.72 during the tracking period. Compared to its MSRP of $45.39, the current price reflects a minimal variance of 5.9% erosion.
Buy Box Share
1P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
1PAmazon.com· Top | New | $42.72 −$2.67 | 31(100%) | 5.88% |
3PPetco Supplies | New | $42.72 −$2.67 | 0(0%) | 5.88% |
3PWhat America Buys | New | $50.67 +$5.28 | 0(0%) | -11.63% |
3PMetroplex Goods | New | $50.43 +$5.04 | 0(0%) | -11.10% |
Peak Seller Pressure
4 sellers on Jul 1
Price Trend
Stable
Seller Proliferation
→ Stable
0/day avg · 0 net
Peak +1 on 07/22
Buy-box price held flat at $42.72 throughout the tracking period. It entered the period already $2.67 below MSRP ($45.39), before any crowding pressure arrived. Seller count peaked at 4 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
No new sellers in recent period.
No sellers exited in recent period.
31d · avg $42.72 · 31 Buy Box Wins · stable
31d · avg $42.72 · 0 Buy Box Wins · stable
31d · avg $50.98 · 0 Buy Box Wins · stable
12d · avg $50.71 · 0 Buy Box Wins · stable
$2.67
Moderate · 5.9% below MSRP
Moderate erosion — floor price is $2.67 (5.9%) below MSRP and slipping.
3 3P sellers
Crowded
3 third-party sellers active — channel showing crowding pressure.
Amazon.com
1P · 31 wins · $42.72
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $42.72, and 3P interference is minimal.
Escalate directly with Amazon — The lowest price has dropped to $42.72, which is 5.9% below MSRP ($45.39).
Review MAP compliance — The lowest price has dropped to $42.72, which is 5.9% below MSRP ($45.39).