Categories/Cat Foods/Purina Pro Plan Gravy, High Protein Wet Cat Food Variety Pack, Complete Essentials Chicken and Turkey Favorites - (Pack of 24) 3 oz. Cans

Pet Supplies > Cats > Food > Wet > Canned

critical
amazon.comID B01JAHPCEM
Purina Pro Plan Gravy, High Protein Wet Cat Food Variety Pack, Complete Essentials Chicken and Turkey Favorites - (Pack of 24) 3 oz. Cans

Purina Pro Plan Gravy, High Protein Wet Cat Food Variety Pack, Complete Essentials Chicken and Turkey Favorites - (Pack of 24) 3 oz. Cans

Purina Pro Plan

The Purina Pro Plan Gravy, High Protein Wet Cat Food Variety Pack, Complete Essentials Chicken and Turkey Favorites - (Pack of 24) 3 oz. Cans was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $30.48 to $42.72 against an MSRP/MAP of $45.39. The product's pricing health is currently flagged as critical.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$30.48

MAX PRICE ($)

$42.72

AVG PRICE ($)

$41.03

SEVERE EROSION

32.85%

MSRP/MAP ($)

$45.39

Price erosion from MSRP32.85% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $42.72, following a peak of $42.72 during the tracking period. Compared to its MSRP of $45.39, the current price reflects a minimal variance of 5.9% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 29d

1P leads with 100% of Buy Box days

1P 1 seller3P 3 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$42.72
−$2.67
29(100%)
5.88%
3PMetroplex Goods
New
$51.00
+$5.61
0(0%)
-12.36%
3PPetco Supplies
New
$42.72
−$2.67
0(0%)
5.88%
3PWhat America Buys
New
$51.13
+$5.74
0(0%)
-12.65%
The Buy Box for Purina Pro Plan Gravy, High Protein Wet Cat Food Variety Pack, Complete Essentials Chicken and Turkey Favorites - (Pack of 24) 3 oz. Cans is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 29 out of 29 tracked days. Only 1 of 4 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $45.39

Peak Seller Pressure

4 sellers on Jun 2

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Peak +1 on 06/12

Buy-box price stayed between $30.48 and $42.72, largely stable over the period. It entered the period already $2.67 below MSRP ($45.39), before any crowding pressure arrived. Seller count peaked at 4 on 06/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (4)
1PAmazon.com

29d · avg $41.03 · 29 Buy Box Wins · stable

3PMetroplex Goods

29d · avg $50.71 · 0 Buy Box Wins · stable

3PWhat America Buys

29d · avg $51.48 · 0 Buy Box Wins · stable

3PPetco Supplies

28d · avg $41.95 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$14.91

Severe · 32.9% below MSRP

Severe erosion — floor is $14.91 (32.9%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

3 3P sellers

Crowded

3 third-party sellers active — channel showing crowding pressure.

Buy Box

Amazon.com

1P · 29 wins · $42.72

Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $42.72, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $30.48, which is 32.9% below MSRP ($45.39).

2

Escalate directly with Amazon — The lowest price has dropped to $30.48, which is 32.9% below MSRP ($45.39).