Categories/Cat Foods/Sheba Perfect Portions Bistro Adult Wet Cat Food, Chicken in Alfredo Sauce Entree, 2.6 oz Twin-Pack Tray
at risk

Buy-box price is 22.0% below MSRP and a 3P seller controls the listing

Sheba Perfect Portions Bistro Adult Wet Cat Food, Chicken in Alfredo Sauce Entree, 2.6 oz Twin-Pack Tray

Sheba Perfect Portions Bistro Adult Wet Cat Food, Chicken in Alfredo Sauce Entree, 2.6 oz Twin-Pack Tray

Sheba·
ID 171220017

The Sheba Perfect Portions Bistro Adult Wet Cat Food, Chicken in Alfredo Sauce Entree, 2.6 oz Twin-Pack Tray was tracked for 30 day(s). During this period, the Buy Box price ranged from $1.24 to $1.59 against an MSRP/MAP of $1.59. The product's pricing health is currently flagged as at risk.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$1.24

MAX PRICE ($)

$1.59

AVG PRICE ($)

$1.58

EROSION (%)

22.01%

MSRP/MAP ($)

$1.59

Price erosion from MSRP
Severe22.01% below MSRP
MinimalModerateSevere

The product hit a low of $1.24, following a peak of $1.59 during the tracking period. Compared to its MSRP of $1.59, the floor price reflects a severe variance of 22.01% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

97%3P
1P · 1 seller, 3% share3P · 1 seller, 97% share
Sellers won
2 of 2tracked sellers
Changed hands
2 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
3PDealZone Inc· Top
New
$1.59
at MSRP
29d (97%)
0.00%
1PWalmart.com
New
$1.24
−$0.35 below MSRP
1d (3%)
22.01%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Sheba Perfect Portions Bistro Adult Wet Cat Food, Chicken in Alfredo Sauce Entree, 2.6 oz Twin-Pack Tray is primarily held by DealZone Inc (3P) with a 97% share, winning the Buy Box for 29 out of 30 tracked days. All 2 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $1.59
Peak seller pressure1 seller on Jul 1Highest count during tracking window
Price impact at peak$0.00$1.59 → $1.59
Price trendStableBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price held flat at $1.59 throughout the tracking period. Price opened right at MSRP ($1.59). Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (1)

Key Findings

at risk
Price Erosion

$0.35

Severe22.0% below MSRP

Severe erosion — floor is $0.35 (22.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P Seller

Controlled1 exited

3P activity is limited to 1 seller — controlled, though 1 have since exited.

Buy Box

DealZone Inc

Hijacked3P · 29 wins

DealZone Inc (3P) dominates the buy box with 29 wins at $1.59 — and escalating.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $1.24, which is 22.0% below MSRP ($1.59).

2

Monitor buy-box ownership daily — 3P sellers captured 96.7% of buy-box snapshots across the tracking period.

3

Prioritise enforcement action against DealZone Inc, the highest-frequency 3P buy-box winner.

4

Escalate directly with Walmart — The lowest price has dropped to $1.24, which is 22.0% below MSRP ($1.59).

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