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Sheba
The Sheba Perfect Portions Bistro Adult Wet Cat Food, Chicken in Alfredo Sauce Entree, 2.6 oz Twin-Pack Tray was tracked for 30 day(s). During this period, the Buybox price ranged between Buy box price ranged from $1.24 to $1.59 against an MSRP/MAP of $1.59. The product's pricing health is currently flagged as at risk.
FLOOR PRICE ($)
$1.24
MAX PRICE ($)
$1.59
AVG PRICE ($)
$1.58
SEVERE EROSION
22.01%
MSRP/MAP ($)
$1.59
The product is currently selling at $1.59, following a peak of $1.59 during the tracking period. Compared to its MSRP of $1.59, the current price is at or above MSRP — no erosion detected.
Buy Box Share
3P leads with 97% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
3PDealZone Inc· Top | New | $1.59 +$0.00 | 29(97%) | 0.00% |
1PWalmart.com | New | $1.24 −$0.35 | 1(3%) | 22.01% |
Peak Seller Pressure
1 sellers on Jul 1
Price Trend
Stable
Seller Proliferation
→ Stable
0/day avg · 0 net
Buy-box price held flat at $1.59 throughout the tracking period. Price opened right at MSRP ($1.59). Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
Watchlist
No new sellers in recent period.
Last Jul 23 · $1.24 · 1 Buy Box Wins
29d · avg $1.59 · 29 Buy Box Wins · stable
$0.35
Severe · 22.0% below MSRP
Severe erosion — floor is $0.35 (22.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P sellers
Controlled · 1 exited
3P activity is limited to 1 seller — controlled, though 1 have since exited.
DealZone Inc
3P · 29 wins · $1.59
DealZone Inc (3P) dominates the buy box with 29 wins at $1.59 — and escalating.
Immediate pricing intervention required — The lowest price has dropped to $1.24, which is 22.0% below MSRP ($1.59).
Monitor buy-box ownership daily — 3P sellers captured 96.7% of buy-box snapshots across the tracking period.
Prioritise enforcement action against DealZone Inc, the highest-frequency 3P buy-box winner.
Escalate directly with Walmart — The lowest price has dropped to $1.24, which is 22.0% below MSRP ($1.59).