Categories/Cat Foods/Sheba Perfect Portions Kitten Wet Cat Food Pate Chicken Entree, Salmon Entree, and Turkey Entree, 2.6 oz. Twin-Pack Trays (24 Count, 48 Servings)
critical

Buy-box price is 16.4% below MSRP and a 1P seller controls the listing

The Sheba Perfect Portions Kitten Wet Cat Food Pate Chicken Entree, Salmon Entree, and Turkey Entree, 2.6 oz. Twin-Pack Trays (24 Count, 48 Servings) was tracked for 31 day(s). During this period, the Buy Box price was $23.38 against an MSRP/MAP of $27.96. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$23.38

MAX PRICE ($)

$23.38

AVG PRICE ($)

$23.38

EROSION (%)

16.38%

MSRP/MAP ($)

$27.96

Price erosion from MSRP
Moderate16.38% below MSRP
MinimalModerateSevere

The product held steady at $23.38 throughout the tracking period. Compared to its MSRP of $27.96, the floor price reflects a moderate variance of 16.38% erosion.

Tracking window: Jul 1, 2026Jul 31, 2026

Buy box distribution

84%1P
1P · 1 seller, 84% share3P · 12 sellers, 0% share
Sellers won
1 of 13tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$23.38
−$4.58 below MSRP
26d (84%)
16.38%
3PEverest Prime
New
$41.66
+$13.70 above MSRP
0d (0%)
-49.00%
3PExpress MD
New
$41.78
+$13.82 above MSRP
0d (0%)
-49.43%
3PFreshDealDepot
New
$39.89
+$11.93 above MSRP
0d (0%)
-42.67%
3PQZ Rare Products ✅
New
$44.51
+$16.55 above MSRP
0d (0%)
-59.19%
3PEssentialsNV inc
New
$43.99
+$16.03 above MSRP
0d (0%)
-57.33%
3PGo For a Profit
New
$42.15
+$14.19 above MSRP
0d (0%)
-50.75%
3PCandy and Convenience Corner
New
$45.54
+$17.58 above MSRP
0d (0%)
-62.88%
3PKwabossal
New
$44.99
+$17.03 above MSRP
0d (0%)
-60.91%
3PEssence of Quality ™ (S/N Recorded)
New
$45.54
+$17.58 above MSRP
0d (0%)
-62.88%
3PBedi Distribution
New
$41.55
+$13.59 above MSRP
0d (0%)
-48.61%
3PEco Essentials Inc
New
$39.80
+$11.84 above MSRP
0d (0%)
-42.35%
3PMomentous Product Midwest
New
$39.82
+$11.86 above MSRP
0d (0%)
-42.42%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Sheba Perfect Portions Kitten Wet Cat Food Pate Chicken Entree, Salmon Entree, and Turkey Entree, 2.6 oz. Twin-Pack Trays (24 Count, 48 Servings) is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 26 out of 31 tracked days. Only 1 of 13 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $27.96
Peak seller pressure11 sellers on Jul 15Highest count during tracking window
Price impact at peak−$4.58$27.96$23.38
Price trendStableBased on trailing 30 days
Seller proliferation↓ Decreasing-0.1/day avg · -2 net

Buy-box price held flat at $23.38 throughout the tracking period. It entered the period already $4.58 below MSRP ($27.96), before any crowding pressure arrived. Seller count peaked at 11 on 07/15, easing off since — adding -2 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

1 persistent 3P seller actively cutting prices — driving ongoing erosion.

5 3P sellers exited the listing — channel cleanup signal.

5 sellers exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (5)
Persistent (8)

Key Findings

critical
Price Erosion

$4.58

Significant16.4% below MSRP

Significant erosion — floor is $4.58 (16.4%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

12 3P Sellers

Swarming5 exited

12 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

Controlled1P · 26 wins

Buy-box is controlled — Amazon.com (1P) leads with 26 wins at $23.38, and 3P interference is minimal.

Recommended Actions
1

Audit distribution channels — 12 active 3P sellers detected, indicating widespread distribution issues.

2

Identify sellers below MAP — The lowest price has dropped to $23.38, which is 16.4% below MSRP ($27.96).

3

Escalate directly with Amazon — The lowest price has dropped to $23.38, which is 16.4% below MSRP ($27.96).

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