Categories/Cat Foods/Sheba Wet Cat Food Pate, Tender Whitefish & Tuna Entree, 2.6 oz Perfect Portions Twin Pack Tray
critical

Buy-box price is 53.9% below MSRP and a 3P seller controls the listing

Sheba Wet Cat Food Pate, Tender Whitefish & Tuna Entree, 2.6 oz Perfect Portions Twin Pack Tray

Sheba Wet Cat Food Pate, Tender Whitefish & Tuna Entree, 2.6 oz Perfect Portions Twin Pack Tray

Sheba·
ID 112434336

The Sheba Wet Cat Food Pate, Tender Whitefish & Tuna Entree, 2.6 oz Perfect Portions Twin Pack Tray was tracked for 22 day(s). During this period, the Buy Box price ranged from $1.24 to $2.69 against an MSRP/MAP of $2.69. The product's pricing health is currently flagged as critical.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$1.24

MAX PRICE ($)

$2.69

AVG PRICE ($)

$2.14

EROSION (%)

53.90%

MSRP/MAP ($)

$2.69

Price erosion from MSRP
Severe53.90% below MSRP
MinimalModerateSevere

The product hit a low of $1.24, following a peak of $2.69 during the tracking period. Compared to its MSRP of $2.69, the floor price reflects a severe variance of 53.90% erosion.

Tracking window: Sep 9, 2026 – Sep 30, 2026

Buy box distribution

59%3P
1P · 1 seller, 36% share3P · 1 seller, 59% share
Sellers won
2 of 2tracked sellers
Changed hands
3 timesover 22 days
SellerConditionPrice vs MSRPBuy box daysErosion
3PDealZone Inc· Top
New
$2.69
at MSRP
13d (59%)
0.00%
1PWalmart.com
New
$1.24
−$1.45 below MSRP
8d (36%)
53.90%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Sheba Wet Cat Food Pate, Tender Whitefish & Tuna Entree, 2.6 oz Perfect Portions Twin Pack Tray is primarily held by DealZone Inc (3P) with a 62% share, winning the Buy Box for 13 out of 22 tracked days. All 2 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $2.69
Peak seller pressure1 seller on Sep 9Highest count during tracking window
Price impact at peak$0.00$2.69 → $2.69
Price trendErodingBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price declined from $2.69 to $1.24 — a $1.45 drop over 22 days. Price opened right at MSRP ($2.69). Seller count peaked at 1 on 09/09 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 22-day tracking period

1 3P seller exited the listing — channel cleanup signal.

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (1)

Key Findings

critical
Price Erosion

$1.45

Severe53.9% below MSRP

Severe erosion — floor is $1.45 (53.9%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P Seller

Controlled1 exited

3P activity is limited to 1 seller — controlled, though 1 have since exited.

Buy Box

DealZone Inc

Hijacked3P · 13 wins

DealZone Inc (3P) dominates the buy box with 13 wins at $2.69 — though pressure is easing.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $1.24, which is 53.9% below MSRP ($2.69).

2

Monitor buy-box ownership daily — 3P sellers captured 61.9% of buy-box snapshots across the tracking period.

3

Prioritise enforcement action against DealZone Inc, the highest-frequency 3P buy-box winner.

4

Escalate directly with Walmart — The lowest price has dropped to $1.24, which is 53.9% below MSRP ($2.69).

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