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Sheba
The Sheba Wet Cat Food Pate, Tender Whitefish & Tuna Entree, 2.6 oz Perfect Portions Twin Pack Tray was tracked for 30 day(s). During this period, the Buybox price ranged between Buy box price ranged from $1.24 to $4.79 against an MSRP/MAP of $4.79. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$1.24
MAX PRICE ($)
$4.79
AVG PRICE ($)
$4.44
SEVERE EROSION
74.11%
MSRP/MAP ($)
$4.79
The product is currently selling at $4.79, following a peak of $4.79 during the tracking period. Compared to its MSRP of $4.79, the current price is at or above MSRP — no erosion detected.
Buy Box Share
3P leads with 90% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
3PDealZone Inc· Top | New | $4.79 +$0.00 | 27(90%) | 0.00% |
1PWalmart.com | New | $1.24 −$3.55 | 3(10%) | 74.11% |
Peak Seller Pressure
1 sellers on Jul 1
Price Trend
Recovering
Seller Proliferation
→ Stable
0/day avg · 0 net
Buy-box price fell to a floor of $1.24 before recovering to $4.79. It entered the period already $3.55 below MSRP ($4.79), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
Watchlist
No new sellers in recent period.
Last Jul 10 · $1.24 · 3 Buy Box Wins
27d · avg $4.79 · 27 Buy Box Wins · stable
$3.55
Severe · 74.1% below MSRP
Severe erosion — floor is $3.55 (74.1%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P sellers
Controlled · 1 exited
3P activity is limited to 1 seller — controlled, though 1 have since exited.
DealZone Inc
3P · 27 wins · $4.79
DealZone Inc (3P) dominates the buy box with 27 wins at $4.79 — and escalating.
Immediate pricing intervention required — The lowest price has dropped to $1.24, which is 74.1% below MSRP ($4.79).
Monitor buy-box ownership daily — 3P sellers captured 90.0% of buy-box snapshots across the tracking period.
Prioritise enforcement action against DealZone Inc, the highest-frequency 3P buy-box winner.
Escalate directly with Walmart — The lowest price has dropped to $1.24, which is 74.1% below MSRP ($4.79).