Categories/Cat Foods/Sheba Wet Cat Food Pate, Tender Whitefish & Tuna Entree, 2.6 oz Perfect Portions Twin Pack Tray
critical

Buy-box price is 74.1% below MSRP and a 3P seller controls the listing

Sheba Wet Cat Food Pate, Tender Whitefish & Tuna Entree, 2.6 oz Perfect Portions Twin Pack Tray

Sheba Wet Cat Food Pate, Tender Whitefish & Tuna Entree, 2.6 oz Perfect Portions Twin Pack Tray

Sheba·
ID 112434336

The Sheba Wet Cat Food Pate, Tender Whitefish & Tuna Entree, 2.6 oz Perfect Portions Twin Pack Tray was tracked for 30 day(s). During this period, the Buy Box price ranged from $1.24 to $4.79 against an MSRP/MAP of $4.79. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$1.24

MAX PRICE ($)

$4.79

AVG PRICE ($)

$4.44

EROSION (%)

74.11%

MSRP/MAP ($)

$4.79

Price erosion from MSRP
Severe74.11% below MSRP
MinimalModerateSevere

The product hit a low of $1.24, following a peak of $4.79 during the tracking period. Compared to its MSRP of $4.79, the floor price reflects a severe variance of 74.11% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

90%3P
1P · 1 seller, 10% share3P · 1 seller, 90% share
Sellers won
2 of 2tracked sellers
Changed hands
3 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
3PDealZone Inc· Top
New
$4.79
at MSRP
27d (90%)
0.00%
1PWalmart.com
New
$1.24
−$3.55 below MSRP
3d (10%)
74.11%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Sheba Wet Cat Food Pate, Tender Whitefish & Tuna Entree, 2.6 oz Perfect Portions Twin Pack Tray is primarily held by DealZone Inc (3P) with a 90% share, winning the Buy Box for 27 out of 30 tracked days. All 2 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $4.79
Peak seller pressure1 seller on Jul 1Highest count during tracking window
Price impact at peak−$3.55$4.79 → $1.24
Price trendRecoveringBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price fell to a floor of $1.24 before recovering to $4.79. It entered the period already $3.55 below MSRP ($4.79), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (1)

Key Findings

critical
Price Erosion

$3.55

Severe74.1% below MSRP

Severe erosion — floor is $3.55 (74.1%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P Seller

Controlled1 exited

3P activity is limited to 1 seller — controlled, though 1 have since exited.

Buy Box

DealZone Inc

Hijacked3P · 27 wins

DealZone Inc (3P) dominates the buy box with 27 wins at $4.79 — and escalating.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $1.24, which is 74.1% below MSRP ($4.79).

2

Monitor buy-box ownership daily — 3P sellers captured 90.0% of buy-box snapshots across the tracking period.

3

Prioritise enforcement action against DealZone Inc, the highest-frequency 3P buy-box winner.

4

Escalate directly with Walmart — The lowest price has dropped to $1.24, which is 74.1% below MSRP ($4.79).

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