Categories/Cat Foods/Vital Essentials Freeze Dried Minnows Cat Treats | Single Ingredient | Premium Quality | Grain Free, Healthy Treats for Cats, 1 oz Bag
healthy

Buy-box price is 0.0% below MSRP and a 1P seller controls the listing

The Vital Essentials Freeze Dried Minnows Cat Treats | Single Ingredient | Premium Quality | Grain Free, Healthy Treats for Cats, 1 oz Bag was tracked for 24 day(s). During this period, the Buy Box price was $10.99 against an MSRP/MAP of $10.99. The product's pricing health is currently flagged as healthy.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$10.99

MAX PRICE ($)

$10.99

AVG PRICE ($)

$10.99

EROSION (%)

0.00%

MSRP/MAP ($)

$10.99

Price erosion from MSRP
Minimal0.00% below MSRP
MinimalModerateSevere

The product held steady at $10.99 throughout the tracking period. The floor price held at or above its MSRP of $10.99, showing no erosion during the period.

Tracking window: Sep 7, 2026 – Sep 30, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 24 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$10.99
at MSRP
24d (100%)
0.00%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Vital Essentials Freeze Dried Minnows Cat Treats | Single Ingredient | Premium Quality | Grain Free, Healthy Treats for Cats, 1 oz Bag is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $10.99
Peak seller pressure1 seller on Sep 7Highest count during tracking window
Price impact at peak$0.00$10.99 → $10.99
Price trendStableBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price held flat at $10.99 throughout the tracking period. Price opened right at MSRP ($10.99). Seller count peaked at 1 on 09/07 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

healthy
Price Erosion

$0.00

Intact0% below MSRP

Pricing is intact — no measurable erosion from MSRP.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

Amazon.com

Controlled1P · 24 wins

Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $10.99, and 3P interference is minimal.

Recommended Actions
1

Channel health is stable — maintain current monitoring cadence and review pricing quarterly.

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