Categories/Cat Foods/Vital Essentials Freeze Dried Minnows Cat Treats | Single Ingredient | Premium Quality | Grain Free, Healthy Treats for Cats, 1 oz Bag

Pet Supplies > Cats > Treats

at risk
amazon.comID B0CLYMSQZQ
Vital Essentials Freeze Dried Minnows Cat Treats | Single Ingredient | Premium Quality | Grain Free, Healthy Treats for Cats, 1 oz Bag

Vital Essentials Freeze Dried Minnows Cat Treats | Single Ingredient | Premium Quality | Grain Free, Healthy Treats for Cats, 1 oz Bag

Vital Essentials

The Vital Essentials Freeze Dried Minnows Cat Treats | Single Ingredient | Premium Quality | Grain Free, Healthy Treats for Cats, 1 oz Bag was tracked for 28 day(s). During this period, the Buybox price ranged between Buy box price ranged from $8.24 to $10.99 against an MSRP/MAP of $11.59. The product's pricing health is currently flagged as at risk.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$8.24

MAX PRICE ($)

$10.99

AVG PRICE ($)

$10.60

SEVERE EROSION

28.90%

MSRP/MAP ($)

$11.59

Price erosion from MSRP28.90% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $10.99, following a peak of $10.99 during the tracking period. Compared to its MSRP of $11.59, the current price reflects a minimal variance of 5.2% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 28d

1P leads with 100% of Buy Box days

1P 1 seller3P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$10.99
−$0.60
28(100%)
5.18%
3PWell Fit Pet LLC
New
$10.99
−$0.60
0(0%)
5.18%
The Buy Box for Vital Essentials Freeze Dried Minnows Cat Treats | Single Ingredient | Premium Quality | Grain Free, Healthy Treats for Cats, 1 oz Bag is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 28 out of 28 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $11.59

Peak Seller Pressure

2 sellers on Jun 25

Price held at $8.24

Price Trend

Stable

20.0% recovery vs floor

Seller Proliferation

→ Stable

0/day avg · 0 net

Peak +1 on 06/25

Buy-box price stayed between $8.24 and $10.99, largely stable over the period. It entered the period already $0.60 below MSRP ($11.59), before any crowding pressure arrived. Seller count peaked at 2 on 06/25 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 28-day tracking period

Watchlist

  • 1 seller exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (1)
3PWell Fit Pet LLC

Last Jun 26 · $10.99 · 0 Buy Box Wins

Persistent (1)
1PAmazon.com

28d · avg $10.60 · 28 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

$3.35

Severe · 28.9% below MSRP

Severe erosion — floor is $3.35 (28.9%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P sellers

Controlled · 1 exited

3P activity is limited to 1 seller — controlled, though 1 have since exited.

Buy Box

Amazon.com

1P · 28 wins · $10.99

Buy-box is controlled — Amazon.com (1P) leads with 28 wins at $10.99, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $8.24, which is 28.9% below MSRP ($11.59).

2

Escalate directly with Amazon — The lowest price has dropped to $8.24, which is 28.9% below MSRP ($11.59).