Categories/Cat Foods/Vital Essentials Freeze Dried Minnows Cat Treats | Single Ingredient | Premium Quality | Grain Free, Healthy Treats for Cats, 1 oz Bag
healthy

Buy-box price is 5.2% below MSRP and a 1P seller controls the listing

Vital Essentials Freeze Dried Minnows Cat Treats | Single Ingredient | Premium Quality | Grain Free, Healthy Treats for Cats, 1 oz Bag

Vital Essentials Freeze Dried Minnows Cat Treats | Single Ingredient | Premium Quality | Grain Free, Healthy Treats for Cats, 1 oz Bag

Vital Essentials·
ID B0CLYMSQZQ

The Vital Essentials Freeze Dried Minnows Cat Treats | Single Ingredient | Premium Quality | Grain Free, Healthy Treats for Cats, 1 oz Bag was tracked for 31 day(s). During this period, the Buy Box price was $10.99 against an MSRP/MAP of $11.59. The product's pricing health is currently flagged as healthy.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$10.99

MAX PRICE ($)

$10.99

AVG PRICE ($)

$10.99

EROSION (%)

5.18%

MSRP/MAP ($)

$11.59

Price erosion from MSRP
Minimal5.18% below MSRP
MinimalModerateSevere

The product held steady at $10.99 throughout the tracking period. Compared to its MSRP of $11.59, the floor price reflects a minimal variance of 5.18% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$10.99
−$0.60 below MSRP
31d (100%)
5.18%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Vital Essentials Freeze Dried Minnows Cat Treats | Single Ingredient | Premium Quality | Grain Free, Healthy Treats for Cats, 1 oz Bag is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $11.59
Peak seller pressure1 seller on Jul 1Highest count during tracking window
Price impact at peak−$0.60$11.59 → $10.99
Price trendStableBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price held flat at $10.99 throughout the tracking period. It entered the period already $0.60 below MSRP ($11.59), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

healthy
Price Erosion

$0.60

Moderate5.2% below MSRP

Moderate erosion — floor price is $0.60 (5.2%) below MSRP and slipping.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

Amazon.com

Controlled1P · 31 wins

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $10.99, and 3P interference is minimal.

Recommended Actions
1

Escalate directly with Amazon — The lowest price has dropped to $10.99, which is 5.2% below MSRP ($11.59).

2

Review MAP compliance — The lowest price has dropped to $10.99, which is 5.2% below MSRP ($11.59).

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