Categories/Cat Foods/Vital Essentials Freeze Dried Minnows Cat Treats | Single Ingredient | Premium Quality | Grain Free, Healthy Treats for Cats, 1 oz Bag

Pet Supplies > Cats > Treats

healthy
amazon.comID B0CLYMSQZQ
Vital Essentials Freeze Dried Minnows Cat Treats | Single Ingredient | Premium Quality | Grain Free, Healthy Treats for Cats, 1 oz Bag

Vital Essentials Freeze Dried Minnows Cat Treats | Single Ingredient | Premium Quality | Grain Free, Healthy Treats for Cats, 1 oz Bag

Vital Essentials

The Vital Essentials Freeze Dried Minnows Cat Treats | Single Ingredient | Premium Quality | Grain Free, Healthy Treats for Cats, 1 oz Bag was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price was $10.99 against an MSRP/MAP of $11.59. The product's pricing health is currently flagged as healthy.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Minimal erosion

FLOOR PRICE ($)

$10.99

MAX PRICE ($)

$10.99

AVG PRICE ($)

$10.99

MINIMAL EROSION

5.18%

MSRP/MAP ($)

$11.59

Price erosion from MSRP5.18% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $10.99, following a peak of $10.99 during the tracking period. Compared to its MSRP of $11.59, the current price reflects a minimal variance of 5.2% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 31d

1P leads with 100% of Buy Box days

1P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$10.99
−$0.60
31(100%)
5.18%
The Buy Box for Vital Essentials Freeze Dried Minnows Cat Treats | Single Ingredient | Premium Quality | Grain Free, Healthy Treats for Cats, 1 oz Bag is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $11.59

Peak Seller Pressure

1 sellers on Jul 1

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Buy-box price held flat at $10.99 throughout the tracking period. It entered the period already $0.60 below MSRP ($11.59), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (1)
1PAmazon.com

31d · avg $10.99 · 31 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
healthy
Price Erosion

$0.60

Moderate · 5.2% below MSRP

Moderate erosion — floor price is $0.60 (5.2%) below MSRP and slipping.

Seller Activity

Clean

Clean

No 3P sellers detected — the channel is clean.

Buy Box

Amazon.com

1P · 31 wins · $10.99

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $10.99, and 3P interference is minimal.

Recommended Actions
1

Escalate directly with Amazon — The lowest price has dropped to $10.99, which is 5.2% below MSRP ($11.59).

2

Review MAP compliance — The lowest price has dropped to $10.99, which is 5.2% below MSRP ($11.59).