Categories/Cat Foods/Vital Essentials Freeze Dried Raw Chicken Hearts Cat Treats | Single Ingredient | Premium Quality | Grain Free, Healthy Treats for Cats, 0.8 oz Bag
healthy

Buy-box price is 0.0% below MSRP and a 1P seller controls the listing

Vital Essentials Freeze Dried Raw Chicken Hearts Cat Treats | Single Ingredient | Premium Quality | Grain Free, Healthy Treats for Cats, 0.8 oz Bag

Vital Essentials Freeze Dried Raw Chicken Hearts Cat Treats | Single Ingredient | Premium Quality | Grain Free, Healthy Treats for Cats, 0.8 oz Bag

Vital Essentials·
ID B0BWBMGPDZ

The Vital Essentials Freeze Dried Raw Chicken Hearts Cat Treats | Single Ingredient | Premium Quality | Grain Free, Healthy Treats for Cats, 0.8 oz Bag was tracked for 24 day(s). During this period, the Buy Box price was $6.73 against an MSRP/MAP of $6.73. The product's pricing health is currently flagged as healthy.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$6.73

MAX PRICE ($)

$6.73

AVG PRICE ($)

$6.73

EROSION (%)

0.00%

MSRP/MAP ($)

$6.73

Price erosion from MSRP
Minimal0.00% below MSRP
MinimalModerateSevere

The product held steady at $6.73 throughout the tracking period. The floor price held at or above its MSRP of $6.73, showing no erosion during the period.

Tracking window: Sep 7, 2026 – Sep 30, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share3P · 2 sellers, 0% share
Sellers won
1 of 3tracked sellers
Changed hands
0 timesover 24 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$6.73
at MSRP
24d (100%)
0.00%
3PArbiwhiZ
New
$10.72
+$3.99 above MSRP
0d (0%)
-59.29%
3PGo For a Profit
New
$16.00
+$9.27 above MSRP
0d (0%)
-137.74%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Vital Essentials Freeze Dried Raw Chicken Hearts Cat Treats | Single Ingredient | Premium Quality | Grain Free, Healthy Treats for Cats, 0.8 oz Bag is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 3 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $6.73
Peak seller pressure3 sellers on Sep 20Highest count during tracking window
Price impact at peak$0.00$6.73 → $6.73
Price trendRecoveringBased on trailing 30 days
Seller proliferation↑ Increasing+0.0/day avg · +1 net

Buy-box price held flat at $6.73 throughout the tracking period. Price opened right at MSRP ($6.73). Seller count peaked at 3 on 09/20 — adding +1 net seller over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period

1 persistent 3P seller actively cutting prices — driving ongoing erosion.

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (3)

Key Findings

healthy
Price Erosion

$0.00

Intact0% below MSRP

Pricing is intact — no measurable erosion from MSRP.

Seller Activity

2 3P Sellers

ControlledStable

3P activity is limited to 2 sellers — controlled.

Buy Box

Amazon.com

Controlled1P · 24 wins

Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $6.73, and 3P interference is minimal.

Recommended Actions
1

Channel health is stable — maintain current monitoring cadence and review pricing quarterly.

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