Categories/Cat Foods/Whole Paws, Grain-Free Wet Cat Food, Chicken & Giblet Loaf Dinner with Vegetables, 3 Ounce
at risk

Buy-box price is 28.8% below MSRP and a 1P seller controls the listing

The Whole Paws, Grain-Free Wet Cat Food, Chicken & Giblet Loaf Dinner with Vegetables, 3 Ounce was tracked for 31 day(s). During this period, the Buy Box price ranged from $0.99 to $1.29 against an MSRP/MAP of $1.39. The product's pricing health is currently flagged as at risk.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$0.99

MAX PRICE ($)

$1.29

AVG PRICE ($)

$1.01

EROSION (%)

28.78%

MSRP/MAP ($)

$1.39

Price erosion from MSRP
Severe28.78% below MSRP
MinimalModerateSevere

The product hit a low of $0.99, following a peak of $1.29 during the tracking period. Compared to its MSRP of $1.39, the floor price reflects a severe variance of 28.78% erosion.

Tracking window: Jul 1, 2026Jul 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share3P · 1 seller, 0% share
Sellers won
1 of 2tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$1.29
−$0.10 below MSRP
31d (100%)
7.19%
3PWholeFoodsMarketUFG
New
$0.99
−$0.40 below MSRP
0d (0%)
28.78%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Whole Paws, Grain-Free Wet Cat Food, Chicken & Giblet Loaf Dinner with Vegetables, 3 Ounce is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $1.39
Peak seller pressure2 sellers on Jul 30Highest count during tracking window
Price impact at peak+$0.30$0.99$1.29
Price trendRecoveringBased on trailing 30 days
Seller proliferation↑ Increasing+0.0/day avg · +1 net

Buy-box price fell to a floor of $0.99 before recovering to $1.29. Price opened right at MSRP ($1.39). Seller count peaked at 2 on 07/30 — adding +1 net seller over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

1 new 3P seller entered below MAP — immediate pricing pressure risk.

New entrants (1)
Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

at risk
Price Erosion

$0.40

Severe28.8% below MSRP

Severe erosion — floor is $0.40 (28.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P Seller

Controlled+1 new

3P activity is limited to 1 seller — controlled with 1 new entrant recently.

Buy Box

Amazon.com

Controlled1P · 31 wins

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $1.29, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $0.99, which is 28.8% below MSRP ($1.39).

2

Escalate directly with Amazon — The lowest price has dropped to $0.99, which is 28.8% below MSRP ($1.39).

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