Buy-box price is 28.8% below MSRP and a 1P seller controls the listing

The Whole Paws, Grain-Free Wet Cat Food, Chicken & Giblet Loaf Dinner with Vegetables, 3 Ounce was tracked for 31 day(s). During this period, the Buy Box price ranged from $0.99 to $1.29 against an MSRP/MAP of $1.39. The product's pricing health is currently flagged as at risk.
FLOOR PRICE ($)
$0.99
MAX PRICE ($)
$1.29
AVG PRICE ($)
$1.01
EROSION (%)
28.78%
MSRP/MAP ($)
$1.39
The product hit a low of $0.99, following a peak of $1.29 during the tracking period. Compared to its MSRP of $1.39, the floor price reflects a severe variance of 28.78% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $1.29 −$0.10 below MSRP | 31d (100%) | 7.19% |
3PWholeFoodsMarketUFG | New | $0.99 −$0.40 below MSRP | 0d (0%) | 28.78% |
The Buy Box for Whole Paws, Grain-Free Wet Cat Food, Chicken & Giblet Loaf Dinner with Vegetables, 3 Ounce is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Buy-box price fell to a floor of $0.99 before recovering to $1.29. Price opened right at MSRP ($1.39). Seller count peaked at 2 on 07/30 — adding +1 net seller over the full period. Seller count has held steady even as prices shifted.
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
1 new 3P seller entered below MAP — immediate pricing pressure risk.
No sellers exited in recent period
$0.40
Severe erosion — floor is $0.40 (28.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P Seller
3P activity is limited to 1 seller — controlled with 1 new entrant recently.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $1.29, and 3P interference is minimal.
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