Categories/Cat Foods/Whole Paws, Grain-Free Wet Cat Food, Chicken & Giblet Loaf Dinner with Vegetables, 3 Ounce
healthy

Buy-box price is 8.5% below MSRP and a 1P seller controls the listing

The Whole Paws, Grain-Free Wet Cat Food, Chicken & Giblet Loaf Dinner with Vegetables, 3 Ounce was tracked for 24 day(s). During this period, the Buy Box price was $1.18 against an MSRP/MAP of $1.29. The product's pricing health is currently flagged as healthy.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$1.18

MAX PRICE ($)

$1.18

AVG PRICE ($)

$1.18

EROSION (%)

8.53%

MSRP/MAP ($)

$1.29

Price erosion from MSRP
Minimal8.53% below MSRP
MinimalModerateSevere

The product held steady at $1.18 throughout the tracking period. Compared to its MSRP of $1.29, the floor price reflects a minimal variance of 8.53% erosion.

Tracking window: Sep 7, 2026 – Sep 30, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share3P · 1 seller, 0% share
Sellers won
1 of 2tracked sellers
Changed hands
0 timesover 24 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$1.18
−$0.11 below MSRP
24d (100%)
8.53%
3PWholeFoodsMarketUFG
New
$0.99
−$0.30 below MSRP
0d (0%)
23.26%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Whole Paws, Grain-Free Wet Cat Food, Chicken & Giblet Loaf Dinner with Vegetables, 3 Ounce is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $1.29
Peak seller pressure2 sellers on Sep 7Highest count during tracking window
Price impact at peak−$0.11$1.29 → $1.18
Price trendStableBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price held flat at $1.18 throughout the tracking period. Price opened right at MSRP ($1.29). Seller count peaked at 2 on 09/07 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (2)

Key Findings

healthy
Price Erosion

$0.11

Moderate8.5% below MSRP

Moderate erosion — floor price is $0.11 (8.5%) below MSRP and slipping.

Seller Activity

1 3P Seller

ControlledStable

3P activity is limited to 1 seller — controlled.

Buy Box

Amazon.com

Controlled1P · 24 wins

Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $1.18, and 3P interference is minimal.

Recommended Actions
1

Escalate directly with Amazon — The lowest price has dropped to $0.99, which is 8.5% below MSRP ($1.29).

2

Review MAP compliance — The lowest price has dropped to $1.18, which is 8.5% below MSRP ($1.29).

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