Pet Supplies > Cats > Food > Wet > Canned

Whole Paws
The Whole Paws, Grain-Free Wet Cat Food, Chicken & Giblet Loaf Dinner with Vegetables, 3 Ounce was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $0.99 to $1.29 against an MSRP/MAP of $1.39. The product's pricing health is currently flagged as at risk.
FLOOR PRICE ($)
$0.99
MAX PRICE ($)
$1.29
AVG PRICE ($)
$1.01
SEVERE EROSION
28.78%
MSRP/MAP ($)
$1.39
The product is currently selling at $1.29, following a peak of $1.29 during the tracking period. Compared to its MSRP of $1.39, the current price reflects a minimal variance of 7.2% erosion.
Buy Box Share
1P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
1PAmazon.com· Top | New | $1.29 −$0.10 | 31(100%) | 7.19% |
3PWholeFoodsMarketUFG | New | $0.99 −$0.40 | 0(0%) | 28.78% |
Peak Seller Pressure
2 sellers on Jul 30
Price held at $1.29
Price Trend
Recovering
Seller Proliferation
→ Stable
+0.03/day avg · +1 net
Peak +1 on 07/30
Buy-box price fell to a floor of $0.99 before recovering to $1.29. Price opened right at MSRP ($1.39). Seller count peaked at 2 on 07/30 — adding +1 net seller over the full period. Seller count has held steady even as prices shifted.
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
Watchlist
Since Jul 30 · $0.9928.8% below MAP · 0 Buy Box Wins
No sellers exited in recent period.
31d · avg $1.01 · 31 Buy Box Wins · ↑ rising
$0.40
Severe · 28.8% below MSRP
Severe erosion — floor is $0.40 (28.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P sellers
Controlled · +1 new
3P activity is limited to 1 seller — controlled with 1 new entrant recently.
Amazon.com
1P · 31 wins · $1.29
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $1.29, and 3P interference is minimal.
Immediate pricing intervention required — The lowest price has dropped to $0.99, which is 28.8% below MSRP ($1.39).
Escalate directly with Amazon — The lowest price has dropped to $0.99, which is 28.8% below MSRP ($1.39).