Categories/Coffee Machine/Hamilton Beach 2-Way Programmable Coffee Maker, Single Serve Coffee Maker & 12-Cup Coffee Pot, Black

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walmart.comID 809534650
Hamilton Beach 2-Way Programmable Coffee Maker, Single Serve Coffee Maker & 12-Cup Coffee Pot, Black

Hamilton Beach 2-Way Programmable Coffee Maker, Single Serve Coffee Maker & 12-Cup Coffee Pot, Black

Hamilton Beach

The Hamilton Beach 2-Way Programmable Coffee Maker, Single Serve Coffee Maker & 12-Cup Coffee Pot, Black was tracked for 25 day(s). During this period, the Buybox price ranged between Buy box price ranged from $59.99 to $69.99 against an MSRP/MAP of $99.99. The product's pricing health is currently flagged as critical.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$59.99

MAX PRICE ($)

$69.99

AVG PRICE ($)

$66.79

SEVERE EROSION

40.00%

MSRP/MAP ($)

$99.99

Price erosion from MSRP40.00% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $69.99, following a peak of $69.99 during the tracking period. Compared to its MSRP of $99.99, the current price reflects a severe variance of 30.0% erosion.

Buy Box Distribution

Buy Box Share

2P96% · 24d
3P4% · 1d

2P leads with 96% of Buy Box days

2P 1 seller3P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
2PHamilton Beach Brands Inc· Top
New
$69.99
−$30.00
24(96%)
30.00%
3PHamilton Beach Brands Inc· Top
New
$59.99
−$40.00
1(4%)
40.00%
The Buy Box for Hamilton Beach 2-Way Programmable Coffee Maker, Single Serve Coffee Maker & 12-Cup Coffee Pot, Black is primarily held by Hamilton Beach Brands Inc (2P) with a 96% share, winning the Buy Box for 24 out of 25 tracked days. All 2 of 2 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $99.99

Peak Seller Pressure

1 sellers on Jun 2

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Buy-box price stayed between $59.99 and $69.99, largely stable over the period. It entered the period already $30.00 below MSRP ($99.99), before any crowding pressure arrived. Seller count peaked at 1 on 06/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 25-day tracking period

Watchlist

  • 1 seller exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (1)
3PHamilton Beach Brands Inc

Last Jun 24 · $59.99 · 1 Buy Box Wins

Persistent (1)
2PHamilton Beach Brands Inc

24d · avg $67.07 · 24 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$40.00

Severe · 40.0% below MSRP

Severe erosion — floor is $40.00 (40.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P sellers

Controlled · 1 exited

3P activity is limited to 1 seller — controlled, though 1 have since exited.

Buy Box

Hamilton Beach Brands Inc

2P · 24 wins · $69.99

Buy-box is controlled — Hamilton Beach Brands Inc (2P) leads with 24 wins at $69.99, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $59.99, which is 40.0% below MSRP ($99.99).

2

Prioritise enforcement action against Hamilton Beach Brands Inc, the highest-frequency 3P buy-box winner.

3

Escalate directly with Walmart — The lowest price has dropped to $59.99, which is 40.0% below MSRP ($99.99).