Categories/Coffee Machine/Ninja | Coffee Maker | Single Serve |Brew with Coffee Pods & Grounds| Compatible with K-Cup Coffee Pods | 4 Brew Styles, up to 24oz Cup Sizes & 56oz Removable Reservoir | Black | PB051

Home & Kitchen > Kitchen & Dining > Coffee, Tea & Espresso > Coffee Makers > Single-Serve Brewers

at risk
amazon.comID B0C25Y15TL
Ninja | Coffee Maker | Single Serve |Brew with Coffee Pods & Grounds| Compatible with K-Cup Coffee Pods | 4 Brew Styles, up to 24oz Cup Sizes & 56oz Removable Reservoir | Black | PB051

Ninja | Coffee Maker | Single Serve |Brew with Coffee Pods & Grounds| Compatible with K-Cup Coffee Pods | 4 Brew Styles, up to 24oz Cup Sizes & 56oz Removable Reservoir | Black | PB051

Ninja

The Ninja | Coffee Maker | Single Serve |Brew with Coffee Pods & Grounds| Compatible with K-Cup Coffee Pods | 4 Brew Styles, up to 24oz Cup Sizes & 56oz Removable Reservoir | Black | PB051 was tracked for 28 day(s). During this period, the Buybox price ranged between Buy box price ranged from $92.00 to $99.99 against an MSRP/MAP of $129.99. The product's pricing health is currently flagged as at risk.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$92.00

MAX PRICE ($)

$99.99

AVG PRICE ($)

$99.23

SEVERE EROSION

29.23%

MSRP/MAP ($)

$129.99

Price erosion from MSRP29.23% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $99.95, following a peak of $99.99 during the tracking period. Compared to its MSRP of $129.99, the current price reflects a severe variance of 23.1% erosion.

Buy Box Distribution

Buy Box Share

1P89% · 25d
3P11% · 3d

1P leads with 89% of Buy Box days

1P 1 seller2P 1 seller3P 10 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$99.95
−$30.04
25(89%)
23.11%
3Paf beauty
New
$98.55
−$31.44
2(7%)
24.19%
3PGreat Deals Distributions
New
$96.98
−$33.01
1(4%)
25.39%
3PEssence of Quality ™ (S/N Recorded)
New
$159.97
+$29.98
0(0%)
-23.06%
3PUltraStore (We Record S/N)
New
$180.64
+$50.65
0(0%)
-38.96%
3PTriplenet Pricing INC
New
$165.04
+$35.05
0(0%)
-26.96%
3PVR Top Sell
New
$185.05
+$55.06
0(0%)
-42.36%
2PAmazon Resale
New
$69.06
−$60.93
0(0%)
46.87%
3PRancho Supply
New
$132.64
+$2.65
0(0%)
-2.04%
3PJAC Worldwide Store
New
$154.08
+$24.09
0(0%)
-18.53%
3PThe Factory Depot
New
$137.39
+$7.40
0(0%)
-5.69%
3Pelectronics101deals
New
$79.95
−$50.04
0(0%)
38.50%
The Buy Box for Ninja | Coffee Maker | Single Serve |Brew with Coffee Pods & Grounds| Compatible with K-Cup Coffee Pods | 4 Brew Styles, up to 24oz Cup Sizes & 56oz Removable Reservoir | Black | PB051 is primarily held by Amazon.com (1P) with a 89% share, winning the Buy Box for 25 out of 28 tracked days. Only 3 of 12 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $129.99

Peak Seller Pressure

11 sellers on Jun 5

Dropped to $92.00

Price Impact At Peak

$7.95 drop

$99.95 → $92.00

Price Trend

Stable

7.6% recovery vs floor

Seller Proliferation

↓ Decelerating

-0.22/day avg · -6 net

Peak +2 on 06/03

Buy-box price stayed between $92.00 and $99.99, largely stable over the period. It entered the period already $30.00 below MSRP ($129.99), before any crowding pressure arrived. Seller count peaked at 11 on 06/05, easing off since — adding -6 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 28-day tracking period

Watchlist

  • 1 persistent 3P seller actively cutting prices — driving ongoing erosion.
  • 5 sellers exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (5)
3Paf beauty

Last Jun 8 · $98.55 · 2 Buy Box Wins

3PGreat Deals Distributions

Last Jun 8 · $96.98 · 1 Buy Box Wins

3PJAC Worldwide Store

Last Jun 24 · $154.08 · 0 Buy Box Wins

3PEssence of Quality ™ (S/N Recorded)

Last Jun 16 · $159.97 · 0 Buy Box Wins

3PTriplenet Pricing INC

Last Jun 17 · $165.04 · 0 Buy Box Wins

Persistent (7)
1PAmazon.com

28d · avg $99.95 · 25 Buy Box Wins · stable

2PAmazon Resale

28d · avg $70.94 · 0 Buy Box Wins · ↓ falling

3PUltraStore (We Record S/N)

27d · avg $180.64 · 0 Buy Box Wins · stable

3PVR Top Sell

27d · avg $185.05 · 0 Buy Box Wins · stable

3PRancho Supply

27d · avg $142.75 · 0 Buy Box Wins · ↓ falling

3Pelectronics101deals

27d · avg $79.95 · 0 Buy Box Wins · stable

3PThe Factory Depot

22d · avg $141.39 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

$37.99

Severe · 29.2% below MSRP

Severe erosion — floor is $37.99 (29.2%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

10 3P sellers

Swarming · 5 exited

10 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

1P · 25 wins · $99.95

3P sellers win the buy box 10.7% of the time; af beauty leads with 2 days at $98.55 (24.2% below MAP) — easing.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $92.00, which is 29.2% below MSRP ($129.99).

2

Audit distribution channels — 10 active 3P sellers detected, indicating widespread distribution issues.

3

Monitor buy-box ownership daily — 3P sellers captured 10.7% of buy-box snapshots across the tracking period.

4

Prioritise enforcement action against af beauty, the highest-frequency 3P buy-box winner.

5

Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 29.2% below MSRP ($129.99).