Buy-box price is 10.0% below MSRP and a 2P seller controls the listing
The BLACK+DECKER 12 Cup Thermal Programmable Coffee Maker with Brew Strength and VORTEX Technology, Black/Steel was tracked for 30 day(s). During this period, the Buy Box price was $62.99 against an MSRP/MAP of $69.99. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$62.99
MAX PRICE ($)
$62.99
AVG PRICE ($)
$62.99
EROSION (%)
10.00%
MSRP/MAP ($)
$69.99
The product held steady at $62.99 throughout the tracking period. Compared to its MSRP of $69.99, the floor price reflects a moderate variance of 10.00% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PSpectrum Brands HPC· Top | New | $62.99 −$7.00 below MSRP | 29d (97%) | 10.00% |
1PWalmart.com | New | $62.99 −$7.00 below MSRP | 1d (3%) | 10.00% |
3PHidden Path Trading Co LLC | New | $95.42 +$25.43 above MSRP | 0d (0%) | -36.33% |
The Buy Box for BLACK+DECKER 12 Cup Thermal Programmable Coffee Maker with Brew Strength and VORTEX Technology, Black/Steel is primarily held by Spectrum Brands HPC (2P) with a 97% share, winning the Buy Box for 29 out of 30 tracked days. Only 2 of 3 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $62.99 throughout the tracking period. It entered the period already $7.00 below MSRP ($69.99), before any crowding pressure arrived. Seller count peaked at 3 on 07/05 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
healthy$7.00
Significant erosion — floor is $7.00 (10.0%) below MSRP; the pricing anchor is under real pressure.
1 3P Seller
3P activity is limited to 1 seller — controlled.
Spectrum Brands HPC
Buy-box is controlled — Spectrum Brands HPC (2P) leads with 29 wins at $62.99, and 3P interference is minimal.
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