Buy-box price is 20.0% below MSRP and a 1P seller controls the listing

The Cuisinart 12-Cup Coffee Maker, Programmable PerfecTemp Thermal Carafe Coffee Machine with 1-4 Cup Setting, Brew Strength Control and Brew Pause, Stainless Steel, DCC-3400NAS, Silver was tracked for 31 day(s). During this period, the Buy Box price ranged from $119.95 to $139.95 against an MSRP/MAP of $149.95. The product's pricing health is currently flagged as at risk.
FLOOR PRICE ($)
$119.95
MAX PRICE ($)
$139.95
AVG PRICE ($)
$123.65
EROSION (%)
20.01%
MSRP/MAP ($)
$149.95
The product hit a low of $119.95, following a peak of $139.95 during the tracking period. Compared to its MSRP of $149.95, the floor price reflects a severe variance of 20.01% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $129.95 −$20.00 below MSRP | 31d (100%) | 13.34% |
2PAmazon Resale | New | $71.39 −$78.56 below MSRP | 0d (0%) | 52.39% |
3PToolTrades | New | $195.22 +$45.27 above MSRP | 0d (0%) | -30.19% |
3POriental Fuchsia Shop | New | $140.00 −$9.95 below MSRP | 0d (0%) | 6.64% |
3PThe Buckeye Retail Collective | New | $124.17 −$25.78 below MSRP | 0d (0%) | 17.19% |
3PBeach Camera Same Day Shipping | New | $144.95 −$5.00 below MSRP | 0d (0%) | 3.33% |
3PAngel Seller | New | $119.99 −$29.96 below MSRP | 0d (0%) | 19.98% |
The Buy Box for Cuisinart 12-Cup Coffee Maker, Programmable PerfecTemp Thermal Carafe Coffee Machine with 1-4 Cup Setting, Brew Strength Control and Brew Pause, Stainless Steel, DCC-3400NAS, Silver is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 7 total sellers have won the Buy Box.
Buy-box price fell to a floor of $119.95 before recovering to $129.95. It entered the period already $28.57 below MSRP ($149.95), before any crowding pressure arrived. Seller count peaked at 7 on 07/23 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
$30.00
Severe erosion — floor is $30.00 (20.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
5 3P Sellers
5 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $129.95, and 3P interference is minimal.
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