Categories/Coffee Machines/Farberware Electric Coffee Percolator, FCP240, Stainless Steel Basket, Automatic Keep Warm, No-Drip Spout, 4 Cup, Black/Silver
critical

Buy-box price is 25.0% below MSRP and a 1P seller controls the listing

Farberware Electric Coffee Percolator, FCP240, Stainless Steel Basket, Automatic Keep Warm, No-Drip Spout, 4 Cup, Black/Silver

Farberware Electric Coffee Percolator, FCP240, Stainless Steel Basket, Automatic Keep Warm, No-Drip Spout, 4 Cup, Black/Silver

Farberware·
ID B00008ELEA

The Farberware Electric Coffee Percolator, FCP240, Stainless Steel Basket, Automatic Keep Warm, No-Drip Spout, 4 Cup, Black/Silver was tracked for 31 day(s). During this period, the Buy Box price ranged from $44.98 to $59.99 against an MSRP/MAP of $59.99. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$44.98

MAX PRICE ($)

$59.99

AVG PRICE ($)

$49.51

EROSION (%)

25.02%

MSRP/MAP ($)

$59.99

Price erosion from MSRP
Severe25.02% below MSRP
MinimalModerateSevere

The product hit a low of $44.98, following a peak of $59.99 during the tracking period. Compared to its MSRP of $59.99, the floor price reflects a severe variance of 25.02% erosion.

Tracking window: Jul 1, 2026Jul 31, 2026

Buy box distribution

81%1P
1P · 1 seller, 81% share2P · 1 seller, 19% share3P · 15 sellers, 0% share
Sellers won
2 of 17tracked sellers
Changed hands
1 timeover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$59.99
at MSRP
25d (81%)
0.00%
2PAmazon Resale
New
$47.23
−$12.76 below MSRP
6d (19%)
21.27%
3PRancho Supply
New
$94.97
+$34.98 above MSRP
0d (0%)
-58.31%
3PHomestead Supply & More ✅
New
$81.38
+$21.39 above MSRP
0d (0%)
-35.66%
3PElectronics Warehouse Outlet
New
$78.55
+$18.56 above MSRP
0d (0%)
-30.94%
3PTriplenet Pricing INC
New
$87.93
+$27.94 above MSRP
0d (0%)
-46.57%
3PThe Factory Depot
New
$78.54
+$18.55 above MSRP
0d (0%)
-30.92%
3PInnovation IQ
New
$59.99
at MSRP
0d (0%)
0.00%
3PEveryday Supply Co.
New
$84.58
+$24.59 above MSRP
0d (0%)
-40.99%
3PToolTrades
New
$95.98
+$35.99 above MSRP
0d (0%)
-59.99%
3PSpero Goods
New
$85.40
+$25.41 above MSRP
0d (0%)
-42.36%
3PEveryday Goods
New
$83.76
+$23.77 above MSRP
0d (0%)
-39.62%
3PSGHP
New
$97.95
+$37.96 above MSRP
0d (0%)
-63.28%
3PCHEAP Hunters
New
$42.08
−$17.91 below MSRP
0d (0%)
29.85%
3PPrimeMFG
New
$97.01
+$37.02 above MSRP
0d (0%)
-61.71%
3PKART IT
New
$86.07
+$26.08 above MSRP
0d (0%)
-43.47%
3PEveryday Goods Inc.
New
$86.32
+$26.33 above MSRP
0d (0%)
-43.89%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Farberware Electric Coffee Percolator, FCP240, Stainless Steel Basket, Automatic Keep Warm, No-Drip Spout, 4 Cup, Black/Silver is primarily held by Amazon.com (1P) with a 81% share, winning the Buy Box for 25 out of 31 tracked days. Only 2 of 17 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $59.99
Peak seller pressure17 sellers on Jul 2Highest count during tracking window
Price impact at peak$0.00$49.49$49.49
Price trendErodingBased on trailing 30 days
Seller proliferation↓ Decreasing-0.1/day avg · -2 net

Buy-box price stayed between $44.98 and $59.99, largely stable over the period. It entered the period already $10.50 below MSRP ($59.99), before any crowding pressure arrived. Seller count peaked at 17 on 07/02, easing off since — adding -2 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

4 persistent 3P sellers actively cutting prices — driving ongoing erosion.

2 3P sellers exited the listing — channel cleanup signal.

3 sellers exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (3)
Persistent (14)

Key Findings

critical
Price Erosion

$15.01

Severe25.0% below MSRP

Severe erosion — floor is $15.01 (25.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

15 3P Sellers

Swarming3 exited

15 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

Controlled1P · 25 wins

Buy-box is controlled — Amazon.com (1P) leads with 25 wins at $59.99, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $44.98, which is 25.0% below MSRP ($59.99).

2

Audit distribution channels — 15 active 3P sellers detected, indicating widespread distribution issues.

3

Escalate directly with Amazon — The lowest price has dropped to $42.08, which is 25.0% below MSRP ($59.99).

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