Categories/Coffee Machines/Farberware Electric Coffee Percolator, Stainless Steel Basket, Automatic Keep Warm, No-Drip Spout, 8 Cup
critical

Buy-box price is 10.0% below MSRP and a 1P seller controls the listing

Farberware Electric Coffee Percolator, Stainless Steel Basket, Automatic Keep Warm, No-Drip Spout, 8 Cup

Farberware Electric Coffee Percolator, Stainless Steel Basket, Automatic Keep Warm, No-Drip Spout, 8 Cup

Farberware·
ID B00004R946

The Farberware Electric Coffee Percolator, Stainless Steel Basket, Automatic Keep Warm, No-Drip Spout, 8 Cup was tracked for 31 day(s). During this period, the Buy Box price ranged from $62.96 to $69.99 against an MSRP/MAP of $69.99. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$62.96

MAX PRICE ($)

$69.99

AVG PRICE ($)

$65.68

EROSION (%)

10.04%

MSRP/MAP ($)

$69.99

Price erosion from MSRP
Moderate10.04% below MSRP
MinimalModerateSevere

The product hit a low of $62.96, following a peak of $69.99 during the tracking period. Compared to its MSRP of $69.99, the floor price reflects a moderate variance of 10.04% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share2P · 1 seller, 0% share3P · 14 sellers, 0% share
Sellers won
1 of 16tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$69.99
at MSRP
31d (100%)
0.00%
3PChampion Values
New
$84.87
+$14.88 above MSRP
0d (0%)
-21.26%
3PCountry Basics
New
$104.74
+$34.75 above MSRP
0d (0%)
-49.65%
3PTriplenet Pricing INC
New
$94.18
+$24.19 above MSRP
0d (0%)
-34.56%
3PThe Factory Depot
New
$83.46
+$13.47 above MSRP
0d (0%)
-19.25%
3PInnovation IQ
New
$69.99
at MSRP
0d (0%)
0.00%
3PEveryday Supply Co.
New
$90.74
+$20.75 above MSRP
0d (0%)
-29.65%
2PAmazon Resale
New
$43.73
−$26.26 below MSRP
0d (0%)
37.52%
3PToolTrades
New
$104.74
+$34.75 above MSRP
0d (0%)
-49.65%
3PSpero Goods
New
$91.62
+$21.63 above MSRP
0d (0%)
-30.90%
3PEveryday Goods
New
$89.86
+$19.87 above MSRP
0d (0%)
-28.39%
3PPLEXSUPPLY.
New
$93.30
+$23.31 above MSRP
0d (0%)
-33.30%
3PSGHP
New
$105.53
+$35.54 above MSRP
0d (0%)
-50.78%
3PCHEAP Hunters
New
$42.75
−$27.24 below MSRP
0d (0%)
38.92%
3PKART IT
New
$92.97
+$22.98 above MSRP
0d (0%)
-32.83%
3PEveryday Goods Inc.
New
$92.60
+$22.61 above MSRP
0d (0%)
-32.30%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Farberware Electric Coffee Percolator, Stainless Steel Basket, Automatic Keep Warm, No-Drip Spout, 8 Cup is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 16 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $69.99
Peak seller pressure16 sellers on Jul 2Highest count during tracking window
Price impact at peak−$2.43$69.99 → $67.56
Price trendStableBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price stayed between $62.96 and $69.99, largely stable over the period. Price opened right at MSRP ($69.99). Seller count peaked at 16 on 07/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

1 persistent 3P seller actively cutting prices — driving ongoing erosion.

1 3P seller exited the listing — channel cleanup signal.

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (15)

Key Findings

critical
Price Erosion

$7.03

Significant10.0% below MSRP

Significant erosion — floor is $7.03 (10.0%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

14 3P Sellers

Swarming1 exited

14 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

Controlled1P · 31 wins

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $69.99, and 3P interference is minimal.

Recommended Actions
1

Audit distribution channels — 14 active 3P sellers detected, indicating widespread distribution issues.

2

Identify sellers below MAP — The lowest price has dropped to $62.96, which is 10.0% below MSRP ($69.99).

3

Escalate directly with Amazon — The lowest price has dropped to $42.75, which is 10.0% below MSRP ($69.99).

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