Buy-box price is 44.4% below MSRP and a 2P seller controls the listing

The Hamilton Beach 14-Cup Programmable Drip Coffee Maker Machine with Glass Coffee Pot, Black was tracked for 30 day(s). During this period, the Buy Box price ranged from $35.00 to $36.99 against an MSRP/MAP of $62.99. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$35.00
MAX PRICE ($)
$36.99
AVG PRICE ($)
$36.92
EROSION (%)
44.44%
MSRP/MAP ($)
$62.99
The product hit a low of $35.00, following a peak of $36.99 during the tracking period. Compared to its MSRP of $62.99, the floor price reflects a severe variance of 44.44% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PHamilton Beach Brands Inc· Top | New | $36.99 −$26.00 below MSRP | 30d (100%) | 41.28% |
The Buy Box for Hamilton Beach 14-Cup Programmable Drip Coffee Maker Machine with Glass Coffee Pot, Black is primarily held by Hamilton Beach Brands Inc (2P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days.
Buy-box price fell to a floor of $35.00 before recovering to $36.99. It entered the period already $27.99 below MSRP ($62.99), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
No new sellers in recent period
No sellers exited in recent period
$27.99
Severe erosion — floor is $27.99 (44.4%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
Hamilton Beach Brands Inc
Buy-box is controlled — Hamilton Beach Brands Inc (2P) leads with 30 wins at $36.99, and 3P interference is minimal.
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