Buy-box price is 30.0% below MSRP and a 2P seller controls the listing

The Hamilton Beach 2-Way Programmable Coffee Maker, Single Serve Coffee Maker & 12-Cup Coffee Pot, Black was tracked for 30 day(s). During this period, the Buy Box price was $69.99 against an MSRP/MAP of $99.99. The product's pricing health is currently flagged as at risk.
FLOOR PRICE ($)
$69.99
MAX PRICE ($)
$69.99
AVG PRICE ($)
$69.99
EROSION (%)
30.00%
MSRP/MAP ($)
$99.99
The product held steady at $69.99 throughout the tracking period. Compared to its MSRP of $99.99, the floor price reflects a severe variance of 30.00% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PHamilton Beach Brands Inc· Top | New | $69.99 −$30.00 below MSRP | 30d (100%) | 30.00% |
The Buy Box for Hamilton Beach 2-Way Programmable Coffee Maker, Single Serve Coffee Maker & 12-Cup Coffee Pot, Black is primarily held by Hamilton Beach Brands Inc (2P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days.
Buy-box price held flat at $69.99 throughout the tracking period. It entered the period already $30.00 below MSRP ($99.99), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
No new sellers in recent period
No sellers exited in recent period
$30.00
Severe erosion — floor is $30.00 (30.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
Hamilton Beach Brands Inc
Buy-box is controlled — Hamilton Beach Brands Inc (2P) leads with 30 wins at $69.99, and 3P interference is minimal.
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