Categories/Coffee Machines/Hamilton Beach FlexBrew 5-in-1 Coffee Maker, Single Serve, 12-Cup Coffee Pot, Hot & Iced, K Cup Pod Compatible or Grounds, Black
healthy

Buy-box price is 13.0% below MSRP and a 1P seller controls the listing

The Hamilton Beach FlexBrew 5-in-1 Coffee Maker, Single Serve, 12-Cup Coffee Pot, Hot & Iced, K Cup Pod Compatible or Grounds, Black was tracked for 30 day(s). During this period, the Buy Box price ranged from $87.00 to $99.96 against an MSRP/MAP of $99.96. The product's pricing health is currently flagged as healthy.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$87.00

MAX PRICE ($)

$99.96

AVG PRICE ($)

$90.02

EROSION (%)

12.97%

MSRP/MAP ($)

$99.96

Price erosion from MSRP
Moderate12.97% below MSRP
MinimalModerateSevere

The product hit a low of $87.00, following a peak of $99.96 during the tracking period. Compared to its MSRP of $99.96, the floor price reflects a moderate variance of 12.97% erosion.

Tracking window: Jul 1, 2026Jul 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share3P · 1 seller, 0% share
Sellers won
1 of 2tracked sellers
Changed hands
0 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PWalmart.com· Top
New
$87.00
−$12.96 below MSRP
30d (100%)
12.97%
3PNice Deals
New
$87.00
−$12.96 below MSRP
0d (0%)
12.97%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Hamilton Beach FlexBrew 5-in-1 Coffee Maker, Single Serve, 12-Cup Coffee Pot, Hot & Iced, K Cup Pod Compatible or Grounds, Black is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days. Only 1 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $99.96
Peak seller pressure2 sellers on Jul 1Highest count during tracking window
Price impact at peak$0.00$99.96$99.96
Price trendErodingBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price declined from $99.96 to $87.00 — a $12.96 drop over 30 days. Price opened right at MSRP ($99.96). Seller count peaked at 2 on 07/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

1 persistent 3P seller actively cutting prices — driving ongoing erosion.

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (2)

Key Findings

healthy
Price Erosion

$12.96

Significant13.0% below MSRP

Significant erosion — floor is $12.96 (13.0%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

1 3P Seller

ControlledStable

3P activity is limited to 1 seller — controlled.

Buy Box

Walmart.com

Controlled1P · 30 wins

Buy-box is controlled — Walmart.com (1P) leads with 30 wins at $87.00, and 3P interference is minimal.

Recommended Actions
1

Identify sellers below MAP — The lowest price has dropped to $87.00, which is 13.0% below MSRP ($99.96).

2

Escalate directly with Walmart — The lowest price has dropped to $87.00, which is 13.0% below MSRP ($99.96).

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