Categories/Coffee Machines/Hamilton Beach FlexBrew Coffee Maker, K Cup Pod Compatible Single Serve Coffee Maker & 12-Cup Coffee Pot, Black
at risk

Buy-box price is 28.8% below MSRP and a 2P seller controls the listing

Hamilton Beach FlexBrew Coffee Maker, K Cup Pod Compatible Single Serve Coffee Maker & 12-Cup Coffee Pot, Black

Hamilton Beach FlexBrew Coffee Maker, K Cup Pod Compatible Single Serve Coffee Maker & 12-Cup Coffee Pot, Black

Hamilton Beach·
ID 813122249

The Hamilton Beach FlexBrew Coffee Maker, K Cup Pod Compatible Single Serve Coffee Maker & 12-Cup Coffee Pot, Black was tracked for 30 day(s). During this period, the Buy Box price ranged from $96.83 to $135.99 against an MSRP/MAP of $135.99. The product's pricing health is currently flagged as at risk.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$96.83

MAX PRICE ($)

$135.99

AVG PRICE ($)

$100.14

EROSION (%)

28.80%

MSRP/MAP ($)

$135.99

Price erosion from MSRP
Severe28.80% below MSRP
MinimalModerateSevere

The product hit a low of $96.83, following a peak of $135.99 during the tracking period. Compared to its MSRP of $135.99, the floor price reflects a severe variance of 28.80% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

100%2P
2P · 2 sellers, 100% share
Sellers won
1 of 2tracked sellers
Changed hands
0 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
2PHamilton Beach Brands Inc· Top
New
$96.83
−$39.16 below MSRP
30d (100%)
28.80%
2PThe Buckeye Retail Collective
New
$130.53
−$5.46 below MSRP
0d (0%)
4.02%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Hamilton Beach FlexBrew Coffee Maker, K Cup Pod Compatible Single Serve Coffee Maker & 12-Cup Coffee Pot, Black is primarily held by Hamilton Beach Brands Inc (2P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days. Only 1 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $135.99
Peak seller pressure2 sellers on Jul 29Highest count during tracking window
Price impact at peak$0.00$96.83 → $96.83
Price trendErodingBased on trailing 30 days
Seller proliferation↑ Increasing+0.0/day avg · +1 net

Buy-box price declined from $135.99 to $96.83 — a $39.16 drop over 30 days. Price opened right at MSRP ($135.99). Seller count peaked at 2 on 07/29 — adding +1 net seller over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

New entrants (1)
Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

at risk
Price Erosion

$39.16

Severe28.8% below MSRP

Severe erosion — floor is $39.16 (28.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean Channel

Clean+1 new

No 3P sellers detected — the channel is clean.

Buy Box

Hamilton Beach Brands Inc

Controlled2P · 30 wins

Buy-box is controlled — Hamilton Beach Brands Inc (2P) leads with 30 wins at $96.83, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $96.83, which is 28.8% below MSRP ($135.99).

2

Escalate directly with Walmart — The lowest price has dropped to $96.83, which is 28.8% below MSRP ($135.99).

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