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Categories/Coffee Machines/Hamilton Beach FlexBrew Coffee Maker, K Cup Pod Compatible Single Serve Coffee Maker & 12-Cup Coffee Pot, Black

Home > Appliances > Kitchen Appliances > Coffee Shop > Coffee Makers

at risk

ID 813122249

Hamilton Beach FlexBrew Coffee Maker, K Cup Pod Compatible Single Serve Coffee Maker & 12-Cup Coffee Pot, Black

Hamilton Beach

The Hamilton Beach FlexBrew Coffee Maker, K Cup Pod Compatible Single Serve Coffee Maker & 12-Cup Coffee Pot, Black was tracked for 30 day(s). During this period, the Buybox price ranged between Buy box price ranged from $96.83 to $135.99 against an MSRP/MAP of $135.99. The product's pricing health is currently flagged as at risk.

Showing Results for Past 31 days

Last updated Jul 31, 2026

Price Overview

Severe erosion

FLOOR PRICE ($)

$96.83

MAX PRICE ($)

$135.99

AVG PRICE ($)

$100.14

SEVERE EROSION

28.80%

MSRP/MAP ($)

$135.99

Price erosion from MSRP28.80% below MSRP

Jul 1, 2026Jul 31, 2026

The product is currently selling at $96.83, following a peak of $135.99 during the tracking period. Compared to its MSRP of $135.99, the current price reflects a severe variance of 28.8% erosion.

Buy Box Distribution

Buy Box Share

2P100% · 30d

2P leads with 100% of Buy Box days

2P 2 sellers

Seller	Condition	Current Price ($)	Buy Box Days	Erosion (%)
2PHamilton Beach Brands Inc· Top	New	$96.83 −$39.16	30(100%)	28.80%
2PThe Buckeye Retail Collective	New	$130.53 −$5.46	0(0%)	4.02%

The Buy Box for Hamilton Beach FlexBrew Coffee Maker, K Cup Pod Compatible Single Serve Coffee Maker & 12-Cup Coffee Pot, Black is primarily held by Hamilton Beach Brands Inc (2P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days. Only 1 of 2 total sellers have won the Buy Box.

Seller Density vs. Price Erosion

Buy-box priceActive sellers (scaled)MSRP $135.99

Peak Seller Pressure

2 sellers on Jul 29

Price held at $96.83

Price Trend

Eroding

Seller Proliferation

→ Stable

+0.03/day avg · +1 net

Peak +1 on 07/29

Buy-box price declined from $135.99 to $96.83 — a $39.16 drop over 30 days. Price opened right at MSRP ($135.99). Seller count peaked at 2 on 07/29 — adding +1 net seller over the full period. Seller count has held steady even as prices shifted.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

New Entrants (1)

2PThe Buckeye Retail Collective

Since Jul 29 · $130.534.0% below MAP · 0 Buy Box Wins

Exited (0)

No sellers exited in recent period.

Persistent (1)

2PHamilton Beach Brands Inc

30d · avg $100.14 · 30 Buy Box Wins · ↓ falling

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.

Key Findings

at risk

Price Erosion

$39.16

Severe · 28.8% below MSRP

Severe erosion — floor is $39.16 (28.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean

Clean · +1 new

No 3P sellers detected — the channel is clean.

Buy Box

Hamilton Beach Brands Inc

2P · 30 wins · $96.83

Buy-box is controlled — Hamilton Beach Brands Inc (2P) leads with 30 wins at $96.83, and 3P interference is minimal.

Recommended Actions

Immediate pricing intervention required — The lowest price has dropped to $96.83, which is 28.8% below MSRP ($135.99).

Escalate directly with Walmart — The lowest price has dropped to $96.83, which is 28.8% below MSRP ($135.99).