Categories/Coffee Machines/Keurig K-Brew + Chill Iced or Hot Single-Serve K-Cup Coffee Maker
critical

Buy-box price is 25.5% below MSRP and a 1P seller controls the listing

Keurig K-Brew + Chill Iced or Hot Single-Serve K-Cup Coffee Maker

Keurig K-Brew + Chill Iced or Hot Single-Serve K-Cup Coffee Maker

Keurig·
ID 5320241851

The Keurig K-Brew + Chill Iced or Hot Single-Serve K-Cup Coffee Maker was tracked for 30 day(s). During this period, the Buy Box price ranged from $149.00 to $159.99 against an MSRP/MAP of $199.98. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$149.00

MAX PRICE ($)

$159.99

AVG PRICE ($)

$157.94

EROSION (%)

25.49%

MSRP/MAP ($)

$199.98

Price erosion from MSRP
Severe25.49% below MSRP
MinimalModerateSevere

The product hit a low of $149.00, following a peak of $159.99 during the tracking period. Compared to its MSRP of $199.98, the floor price reflects a severe variance of 25.49% erosion.

Tracking window: Jul 1, 2026Jul 31, 2026

Buy box distribution

80%1P
1P · 1 seller, 80% share2P · 10 sellers, 10% share3P · 12 sellers, 10% share
Sellers won
4 of 23tracked sellers
Changed hands
8 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PWalmart.com· Top
New
$159.99
−$39.99 below MSRP
24d (80%)
20.00%
3PPrime tech
New
$149.00
−$50.98 below MSRP
3d (10%)
25.49%
2PSKD Ltd
New
$149.99
−$49.99 below MSRP
2d (7%)
25.00%
2PRetail Defined
New
$151.32
−$48.66 below MSRP
1d (3%)
24.33%
3PDeal pro
New
$159.99
−$39.99 below MSRP
0d (0%)
20.00%
3PBetter-Buy
New
$219.00
+$19.02 above MSRP
0d (0%)
-9.51%
3PClay Sells
New
$154.99
−$44.99 below MSRP
0d (0%)
22.50%
3PJos incentives
New
$159.99
−$39.99 below MSRP
0d (0%)
20.00%
2PR2Sshop
New
$159.90
−$40.08 below MSRP
0d (0%)
20.04%
3PRidgo Wholesale
New
$159.99
−$39.99 below MSRP
0d (0%)
20.00%
2PGrand Kodiak
New
$159.99
−$39.99 below MSRP
0d (0%)
20.00%
3PQuickNDeals
New
$149.00
−$50.98 below MSRP
0d (0%)
25.49%
2PLK Products
New
$159.99
−$39.99 below MSRP
0d (0%)
20.00%
2PTechMate Deals
New
$189.99
−$9.99 below MSRP
0d (0%)
5.00%
3PDaily Spirit Deals
New
$159.99
−$39.99 below MSRP
0d (0%)
20.00%
2PI Buy You Ship Express
New
$159.99
−$39.99 below MSRP
0d (0%)
20.00%
3PCheap Finds LLC
New
$154.97
−$45.01 below MSRP
0d (0%)
22.51%
3PI Buy You Ship Express
New
$159.99
−$39.99 below MSRP
0d (0%)
20.00%
2PKfenfinds
New
$159.99
−$39.99 below MSRP
0d (0%)
20.00%
2PLilias Unlimited
New
$184.99
−$14.99 below MSRP
0d (0%)
7.50%
3PExclusive-Sales
New
$178.58
−$21.40 below MSRP
0d (0%)
10.70%
2PTimely Solutions
New
$159.00
−$40.98 below MSRP
0d (0%)
20.49%
3PTimely Solutions
New
$159.99
−$39.99 below MSRP
0d (0%)
20.00%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Keurig K-Brew + Chill Iced or Hot Single-Serve K-Cup Coffee Maker is primarily held by Walmart.com (1P) with a 80% share, winning the Buy Box for 24 out of 30 tracked days. Only 4 of 23 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $199.98
Peak seller pressure15 sellers on Jul 3Highest count during tracking window
Price impact at peak$0.00$159.99$159.99
Price trendStableBased on trailing 30 days
Seller proliferation↓ Decreasing-0.1/day avg · -3 net

Buy-box price stayed between $149.00 and $159.99, largely stable over the period. It entered the period already $39.99 below MSRP ($199.98), before any crowding pressure arrived. Seller count peaked at 15 on 07/03, easing off since — adding -3 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

6 3P sellers exited the listing — channel cleanup signal.

14 sellers exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (14)
Persistent (9)

Key Findings

critical
Price Erosion

$50.98

Severe25.5% below MSRP

Severe erosion — floor is $50.98 (25.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

12 3P Sellers

Swarming14 exited

12 3P sellers are swarming this listing — heavily contested.

Buy Box

Walmart.com

Contested1P · 24 wins

3P sellers win the buy box 10.0% of the time; Prime tech leads with 3 days at $149.00 (25.5% below MAP) — easing.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $149.00, which is 25.5% below MSRP ($199.98).

2

Audit distribution channels — 12 active 3P sellers detected, indicating widespread distribution issues.

3

Prioritise enforcement action against Prime tech, the highest-frequency 3P buy-box winner.

4

Escalate directly with Walmart — The lowest price has dropped to $144.99, which is 25.5% below MSRP ($199.98).

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