Categories/Coffee Machines/Keurig K-Cafe Essentials Single-Serve K-Cup Pod Coffee, Latte and Cappuccino Maker with Built-In Frother, Black
at risk

Buy-box price is 28.0% below MSRP and a 1P seller controls the listing

Keurig K-Cafe Essentials Single-Serve K-Cup Pod Coffee, Latte and Cappuccino Maker with Built-In Frother, Black

Keurig K-Cafe Essentials Single-Serve K-Cup Pod Coffee, Latte and Cappuccino Maker with Built-In Frother, Black

Keurig·
ID 523103568

The Keurig K-Cafe Essentials Single-Serve K-Cup Pod Coffee, Latte and Cappuccino Maker with Built-In Frother, Black was tracked for 30 day(s). During this period, the Buy Box price ranged from $84.99 to $108.00 against an MSRP/MAP of $118.00. The product's pricing health is currently flagged as at risk.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$84.99

MAX PRICE ($)

$108.00

AVG PRICE ($)

$105.70

EROSION (%)

27.97%

MSRP/MAP ($)

$118.00

Price erosion from MSRP
Severe27.97% below MSRP
MinimalModerateSevere

The product hit a low of $84.99, following a peak of $108.00 during the tracking period. Compared to its MSRP of $118.00, the floor price reflects a severe variance of 27.97% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

90%1P
1P · 1 seller, 90% share3P · 1 seller, 10% share
Sellers won
2 of 2tracked sellers
Changed hands
2 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PWalmart.com· Top
New
$108.00
−$10.00 below MSRP
27d (90%)
8.47%
3PJKBJESS, LLC
New
$84.99
−$33.01 below MSRP
3d (10%)
27.97%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Keurig K-Cafe Essentials Single-Serve K-Cup Pod Coffee, Latte and Cappuccino Maker with Built-In Frother, Black is primarily held by Walmart.com (1P) with a 90% share, winning the Buy Box for 27 out of 30 tracked days. All 2 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $118.00
Peak seller pressure2 sellers on Jul 1Highest count during tracking window
Price impact at peak−$10.00$118.00 → $108.00
Price trendStableBased on trailing 30 days
Seller proliferation↓ Decreasing-0.0/day avg · -1 net

Buy-box price stayed between $84.99 and $108.00, largely stable over the period. It entered the period already $10.00 below MSRP ($118.00), before any crowding pressure arrived. Seller count peaked at 2 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

1 3P seller exited the listing — channel cleanup signal.

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (1)

Key Findings

at risk
Price Erosion

$33.01

Severe28.0% below MSRP

Severe erosion — floor is $33.01 (28.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P Seller

Controlled1 exited

3P activity is limited to 1 seller — controlled, though 1 have since exited.

Buy Box

Walmart.com

Contested1P · 27 wins

3P sellers win the buy box 10.0% of the time; JKBJESS, LLC leads with 3 days at $84.99 (28.0% below MAP) — easing.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $84.99, which is 28.0% below MSRP ($118.00).

2

Prioritise enforcement action against JKBJESS, LLC, the highest-frequency 3P buy-box winner.

3

Escalate directly with Walmart — The lowest price has dropped to $84.99, which is 28.0% below MSRP ($118.00).

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