Buy-box price is 33.5% below MSRP and a 3P seller controls the listing

The Keurig K-Classic Single Serve K-Cup Pod Coffee Maker, Black was tracked for 30 day(s). During this period, the Buy Box price ranged from $112.99 to $169.99 against an MSRP/MAP of $169.99. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$112.99
MAX PRICE ($)
$169.99
AVG PRICE ($)
$118.86
EROSION (%)
33.53%
MSRP/MAP ($)
$169.99
The product hit a low of $112.99, following a peak of $169.99 during the tracking period. Compared to its MSRP of $169.99, the floor price reflects a severe variance of 33.53% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
3PMC PRIME LLC· Top | New | $116.48 −$53.51 below MSRP | 19d (63%) | 31.48% |
3PTop seller Brands | New | $116.99 −$53.00 below MSRP | 9d (30%) | 31.18% |
3POVA Stock | New | $120.99 −$49.00 below MSRP | 1d (3%) | 28.83% |
2PJeerpa | New | $169.99 at MSRP | 1d (3%) | 0.00% |
3PWREW | New | $159.95 −$10.04 below MSRP | 0d (0%) | 5.91% |
3PKeurig Direct | New | $169.99 at MSRP | 0d (0%) | 0.00% |
3PE2 Market | New | $189.13 +$19.14 above MSRP | 0d (0%) | -11.26% |
3PBrittany Shores | New | $121.86 −$48.13 below MSRP | 0d (0%) | 28.31% |
3PAYDY Tech Store | New | $159.99 −$10.00 below MSRP | 0d (0%) | 5.88% |
3PWal Warehouse | New | $108.49 −$61.50 below MSRP | 0d (0%) | 36.18% |
3PDaily Spirit Deals | New | $129.00 −$40.99 below MSRP | 0d (0%) | 24.11% |
The Buy Box for Keurig K-Classic Single Serve K-Cup Pod Coffee Maker, Black is primarily held by MC PRIME LLC (3P) with a 63% share, winning the Buy Box for 19 out of 30 tracked days. Only 4 of 11 total sellers have won the Buy Box.
Buy-box price stayed between $112.99 and $169.99, largely stable over the period. It entered the period already $47.00 below MSRP ($169.99), before any crowding pressure arrived. Seller count peaked at 8 on 07/31 — adding +2 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
2 new 3P sellers entered below MAP — immediate pricing pressure risk.
1 persistent 3P seller actively cutting prices — driving ongoing erosion.
3 3P sellers exited the listing — channel cleanup signal.
$57.00
Severe erosion — floor is $57.00 (33.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
10 3P Sellers
10 3P sellers are swarming this listing, 2 new in the recent period — heavily contested.
MC PRIME LLC
MC PRIME LLC (3P) dominates the buy box with 19 wins at $116.48, 31.5% below MAP — and escalating.
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