Categories/Coffee Machines/Keurig K-Elite Single Serve K-Cup Pod Coffee Maker, with Strength and Temperature Control, Iced Coffee Capability, 8 to 12oz Brew Size, Programmable, Brushed Slate
critical

Buy-box price is 55.2% below MSRP and a 1P seller controls the listing

The Keurig K-Elite Single Serve K-Cup Pod Coffee Maker, with Strength and Temperature Control, Iced Coffee Capability, 8 to 12oz Brew Size, Programmable, Brushed Slate was tracked for 31 day(s). During this period, the Buy Box price ranged from $94.00 to $164.00 against an MSRP/MAP of $209.99. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$94.00

MAX PRICE ($)

$164.00

AVG PRICE ($)

$122.16

EROSION (%)

55.24%

MSRP/MAP ($)

$209.99

Price erosion from MSRP
Severe55.24% below MSRP
MinimalModerateSevere

The product hit a low of $94.00, following a peak of $164.00 during the tracking period. Compared to its MSRP of $209.99, the floor price reflects a severe variance of 55.24% erosion.

Tracking window: Jul 1, 2026Jul 31, 2026

Buy box distribution

97%1P
1P · 1 seller, 97% share2P · 1 seller, 0% share3P · 10 sellers, 3% share
Sellers won
2 of 12tracked sellers
Changed hands
2 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$149.99
−$60.00 below MSRP
30d (97%)
28.57%
3PYNA SOLUTIONS LLC s/n recorded
New
$135.99
−$74.00 below MSRP
1d (3%)
35.24%
3PSuperE, LLC (S/N Recorded; Ship Next Business Day)
New
$208.88
−$1.11 below MSRP
0d (0%)
0.53%
3PBrandywine Tech(SN Recorded)
New
$169.97
−$40.02 below MSRP
0d (0%)
19.06%
3PThe Life Renovation
New
$189.95
−$20.04 below MSRP
0d (0%)
9.54%
2PAmazon Resale
New
$80.85
−$129.14 below MSRP
0d (0%)
61.50%
3POriental Fuchsia Shop
New
$120.00
−$89.99 below MSRP
0d (0%)
42.85%
3PSAVEABIZ
New
$164.00
−$45.99 below MSRP
0d (0%)
21.90%
3Pbestexp
New
$169.99
−$40.00 below MSRP
0d (0%)
19.05%
3PInstock Distributing
New
$217.00
+$7.01 above MSRP
0d (0%)
-3.34%
3PVirkin International
New
$134.99
−$75.00 below MSRP
0d (0%)
35.72%
3PJay and Joy
New
$179.99
−$30.00 below MSRP
0d (0%)
14.29%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Keurig K-Elite Single Serve K-Cup Pod Coffee Maker, with Strength and Temperature Control, Iced Coffee Capability, 8 to 12oz Brew Size, Programmable, Brushed Slate is primarily held by Amazon.com (1P) with a 97% share, winning the Buy Box for 30 out of 31 tracked days. Only 2 of 12 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $209.99
Peak seller pressure12 sellers on Jul 9Highest count during tracking window
Price impact at peak$0.00$94.00$94.00
Price trendRecoveringBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price fell to a floor of $94.00 before recovering to $149.99. It entered the period already $115.99 below MSRP ($209.99), before any crowding pressure arrived. Seller count peaked at 12 on 07/09 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

2 3P sellers exited the listing — channel cleanup signal.

2 sellers exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (2)
Persistent (10)

Key Findings

critical
Price Erosion

$115.99

Severe55.2% below MSRP

Severe erosion — floor is $115.99 (55.2%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

10 3P Sellers

Swarming2 exited

10 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

Controlled1P · 30 wins

Buy-box is controlled — Amazon.com (1P) leads with 30 wins at $149.99, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $94.00, which is 55.2% below MSRP ($209.99).

2

Audit distribution channels — 10 active 3P sellers detected, indicating widespread distribution issues.

3

Prioritise enforcement action against YNA SOLUTIONS LLC s/n recorded, the highest-frequency 3P buy-box winner.

4

Escalate directly with Amazon — The lowest price has dropped to $76.26, which is 55.2% below MSRP ($209.99).

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