Buy-box price is 12.7% below MSRP and a 1P seller controls the listing

The Keurig K-Express Essentials Plus, Iced and Hot Single-Serve K-Cup Pod Coffee Maker, Black was tracked for 30 day(s). During this period, the Buy Box price ranged from $69.00 to $74.00 against an MSRP/MAP of $79.00. The product's pricing health is currently flagged as healthy.
FLOOR PRICE ($)
$69.00
MAX PRICE ($)
$74.00
AVG PRICE ($)
$72.67
EROSION (%)
12.66%
MSRP/MAP ($)
$79.00
The product hit a low of $69.00, following a peak of $74.00 during the tracking period. Compared to its MSRP of $79.00, the floor price reflects a moderate variance of 12.66% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PWalmart.com· Top | New | $74.00 −$5.00 below MSRP | 30d (100%) | 6.33% |
3PMcGaughey LLC | New | $75.52 −$3.48 below MSRP | 0d (0%) | 4.41% |
2PBlueberry Shamrock | New | $85.00 +$6.00 above MSRP | 0d (0%) | -7.59% |
2PRidgo Wholesale | New | $79.99 +$0.99 above MSRP | 0d (0%) | -1.25% |
2PGuard Works LLC | New | $77.99 −$1.01 below MSRP | 0d (0%) | 1.28% |
3PRidgo Wholesale | New | $79.99 +$0.99 above MSRP | 0d (0%) | -1.25% |
3PNikiShin | New | $75.99 −$3.01 below MSRP | 0d (0%) | 3.81% |
The Buy Box for Keurig K-Express Essentials Plus, Iced and Hot Single-Serve K-Cup Pod Coffee Maker, Black is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days. Only 1 of 7 total sellers have won the Buy Box.
Buy-box price fell to a floor of $69.00 before recovering to $74.00. It entered the period already $10.00 below MSRP ($79.00), before any crowding pressure arrived. Seller count peaked at 5 on 07/02, easing off since — adding -3 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
3 3P sellers exited the listing — channel cleanup signal.
6 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
$10.00
Significant erosion — floor is $10.00 (12.7%) below MSRP; the pricing anchor is under real pressure.
3 3P Sellers
3 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Walmart.com
Buy-box is controlled — Walmart.com (1P) leads with 30 wins at $74.00, and 3P interference is minimal.
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