Buy-box price is 36.4% below MSRP and a 1P seller controls the listing

The Keurig K-Express Single Serve K-Cup Pod Coffee Maker, 3 Brew Sizes, Strong Button Feature, 42oz Removable Reservoir, Black was tracked for 31 day(s). During this period, the Buy Box price was $69.99 against an MSRP/MAP of $109.99. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$69.99
MAX PRICE ($)
$69.99
AVG PRICE ($)
$69.99
EROSION (%)
36.37%
MSRP/MAP ($)
$109.99
The product held steady at $69.99 throughout the tracking period. Compared to its MSRP of $109.99, the floor price reflects a severe variance of 36.37% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $69.99 −$40.00 below MSRP | 31d (100%) | 36.37% |
3PSuperE, LLC (S/N Recorded; Ship Next Business Day) | New | $128.88 +$18.89 above MSRP | 0d (0%) | -17.17% |
2PAmazon Resale | New | $61.00 −$48.99 below MSRP | 0d (0%) | 44.54% |
3PSmartShopper LLC | New | $63.00 −$46.99 below MSRP | 0d (0%) | 42.72% |
3PSAVEABIZ | New | $104.00 −$5.99 below MSRP | 0d (0%) | 5.45% |
3PSquare Four (SN recorded) | New | $89.99 −$20.00 below MSRP | 0d (0%) | 18.18% |
2PPalm Tree Deals | New | $89.99 −$20.00 below MSRP | 0d (0%) | 18.18% |
2PSlick Returns | New | $69.95 −$40.04 below MSRP | 0d (0%) | 36.40% |
2PRare Goods & Deals | New | $115.06 +$5.07 above MSRP | 0d (0%) | -4.61% |
3PCoffee Mocha | New | $98.00 −$11.99 below MSRP | 0d (0%) | 10.90% |
2PBBD Online Store | New | $77.92 −$32.07 below MSRP | 0d (0%) | 29.16% |
2Pinstawrapshop | New | $74.99 −$35.00 below MSRP | 0d (0%) | 31.82% |
The Buy Box for Keurig K-Express Single Serve K-Cup Pod Coffee Maker, 3 Brew Sizes, Strong Button Feature, 42oz Removable Reservoir, Black is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 12 total sellers have won the Buy Box.
Buy-box price held flat at $69.99 throughout the tracking period. It entered the period already $40.00 below MSRP ($109.99), before any crowding pressure arrived. Seller count peaked at 9 on 07/03 — adding +2 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
1 persistent 3P seller actively cutting prices — driving ongoing erosion.
1 3P seller exited the listing — channel cleanup signal.
4 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
$40.00
Severe erosion — floor is $40.00 (36.4%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
5 3P Sellers
5 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $69.99, and 3P interference is minimal.
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