Buy-box price is 22.1% below MSRP and a 2P seller controls the listing

The Keurig K-Mini Plus Single Serve K-Cup Pod Coffee Maker, Dusty Rose was tracked for 30 day(s). During this period, the Buy Box price ranged from $84.88 to $89.00 against an MSRP/MAP of $109.00. The product's pricing health is currently flagged as at risk.
FLOOR PRICE ($)
$84.88
MAX PRICE ($)
$89.00
AVG PRICE ($)
$86.25
EROSION (%)
22.13%
MSRP/MAP ($)
$109.00
The product hit a low of $84.88, following a peak of $89.00 during the tracking period. Compared to its MSRP of $109.00, the floor price reflects a severe variance of 22.13% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PTwine· Top | New | $84.88 −$24.12 below MSRP | 30d (100%) | 22.13% |
3PAYDY Tech Store | New | $89.00 −$20.00 below MSRP | 0d (0%) | 18.35% |
1PWalmart.com | New | $97.00 −$12.00 below MSRP | 0d (0%) | 11.01% |
The Buy Box for Keurig K-Mini Plus Single Serve K-Cup Pod Coffee Maker, Dusty Rose is primarily held by Twine (2P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Buy-box price stayed between $84.88 and $89.00, largely stable over the period. It entered the period already $20.00 below MSRP ($109.00), before any crowding pressure arrived. Seller count peaked at 3 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
$24.12
Severe erosion — floor is $24.12 (22.1%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P Seller
3P activity is limited to 1 seller — controlled, though 1 have since exited.
Twine
Buy-box is controlled — Twine (2P) leads with 30 wins at $84.88, and 3P interference is minimal.
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