Categories/Coffee Machines/Keurig K-Supreme Plus Single Serve K-Cup Pod Coffee Maker, MultiStream Technology, Customizable Strength and Temperature Settings, Programmable, 78oz Removable Reservoir, Stainless Steel
critical

Buy-box price is 21.4% below MSRP and a 3P seller controls the listing

The Keurig K-Supreme Plus Single Serve K-Cup Pod Coffee Maker, MultiStream Technology, Customizable Strength and Temperature Settings, Programmable, 78oz Removable Reservoir, Stainless Steel was tracked for 31 day(s). During this period, the Buy Box price ranged from $172.99 to $179.99 against an MSRP/MAP of $219.99. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$172.99

MAX PRICE ($)

$179.99

AVG PRICE ($)

$179.17

EROSION (%)

21.36%

MSRP/MAP ($)

$219.99

Price erosion from MSRP
Severe21.36% below MSRP
MinimalModerateSevere

The product hit a low of $172.99, following a peak of $179.99 during the tracking period. Compared to its MSRP of $219.99, the floor price reflects a severe variance of 21.36% erosion.

Tracking window: Jul 1, 2026Jul 31, 2026

Buy box distribution

87%3P
1P · 1 seller, 0% share2P · 9 sellers, 13% share3P · 16 sellers, 87% share
Sellers won
5 of 26tracked sellers
Changed hands
7 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
3PJay and Joy· Top
New
$179.99
−$40.00 below MSRP
21d (68%)
18.18%
2PBetter Solution Store
New
$184.99
−$35.00 below MSRP
4d (13%)
15.91%
3PYNA SOLUTIONS LLC s/n recorded
New
$177.77
−$42.22 below MSRP
3d (10%)
19.19%
3PCOWINS LLC (SHIPS TODAY OR NEXT BUSINESS DAY)
New
$129.99
−$90.00 below MSRP
2d (6%)
40.91%
3PCCenter (We Record Serial Numbers)
New
$179.89
−$40.10 below MSRP
1d (3%)
18.23%
2PAbundance Allocations LLC
New
$195.00
−$24.99 below MSRP
0d (0%)
11.36%
3PSuperE, LLC (S/N Recorded; Ship Next Business Day)
New
$218.88
−$1.11 below MSRP
0d (0%)
0.50%
3PTech & Beyond
New
$128.59
−$91.40 below MSRP
0d (0%)
41.55%
3PUnbeatableSale, Inc
New
$254.91
+$34.92 above MSRP
0d (0%)
-15.87%
2PTheProviders
New
$189.99
−$30.00 below MSRP
0d (0%)
13.64%
3Pbestexp
New
$184.99
−$35.00 below MSRP
0d (0%)
15.91%
3PHomestead Supply & More ✅
New
$265.36
+$45.37 above MSRP
0d (0%)
-20.62%
2PEsquared Trading
New
$129.00
−$90.99 below MSRP
0d (0%)
41.36%
3PManny's Hardware
New
$281.39
+$61.40 above MSRP
0d (0%)
-27.91%
3PThe Factory Depot
New
$240.14
+$20.15 above MSRP
0d (0%)
-9.16%
3PBeach Camera Same Day Shipping
New
$108.00
−$111.99 below MSRP
0d (0%)
50.91%
2PDiscount Seller Direct
New
$169.99
−$50.00 below MSRP
0d (0%)
22.73%
3PAtlaswelds
New
$229.00
+$9.01 above MSRP
0d (0%)
-4.10%
3PEsquared Trading
New
$107.00
−$112.99 below MSRP
0d (0%)
51.36%
2PAmazon Resale
New
$133.45
−$86.54 below MSRP
0d (0%)
39.34%
2PSlick Returns
New
$149.95
−$70.04 below MSRP
0d (0%)
31.84%
3PLifestyle by Focus
New
$169.00
−$50.99 below MSRP
0d (0%)
23.18%
3PBest4Sale【S/N Recorded】
New
$199.98
−$20.01 below MSRP
0d (0%)
9.10%
1PAmazon.com
New
$199.99
−$20.00 below MSRP
0d (0%)
9.09%
2Pexpressshipping!
New
$248.82
+$28.83 above MSRP
0d (0%)
-13.11%
2PTech & Beyond
New
$189.99
−$30.00 below MSRP
0d (0%)
13.64%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Keurig K-Supreme Plus Single Serve K-Cup Pod Coffee Maker, MultiStream Technology, Customizable Strength and Temperature Settings, Programmable, 78oz Removable Reservoir, Stainless Steel is primarily held by Jay and Joy (3P) with a 68% share, winning the Buy Box for 21 out of 31 tracked days. Only 5 of 26 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $219.99
Peak seller pressure19 sellers on Jul 8Highest count during tracking window
Price impact at peak−$6.99$179.98$172.99
Price trendErodingBased on trailing 30 days
Seller proliferation↓ Decreasing-0.0/day avg · -1 net

Buy-box price stayed between $172.99 and $179.99, largely stable over the period. It entered the period already $40.00 below MSRP ($219.99), before any crowding pressure arrived. Seller count peaked at 19 on 07/08, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

2 persistent 3P sellers actively cutting prices — driving ongoing erosion.

6 3P sellers exited the listing — channel cleanup signal.

10 sellers exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (10)
Persistent (16)

Key Findings

critical
Price Erosion

$47.00

Severe21.4% below MSRP

Severe erosion — floor is $47.00 (21.4%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

16 3P Sellers

Swarming10 exited

16 3P sellers are swarming this listing — heavily contested.

Buy Box

Jay and Joy

Hijacked3P · 21 wins

Jay and Joy (3P) dominates the buy box with 21 wins at $179.99, 18.2% below MAP — and escalating.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $172.99, which is 21.4% below MSRP ($219.99).

2

Audit distribution channels — 16 active 3P sellers detected, indicating widespread distribution issues.

3

Monitor buy-box ownership daily — 3P sellers captured 87.1% of buy-box snapshots across the tracking period.

4

Prioritise enforcement action against Jay and Joy, the highest-frequency 3P buy-box winner.

5

Escalate directly with Amazon — The lowest price has dropped to $89.95, which is 21.4% below MSRP ($219.99).

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