Buy-box price is 46.0% below MSRP and a 2P seller controls the listing

The Nespresso Vertuo Next Coffee and Espresso Maker by Breville, with Aeroccino Milk Frother was tracked for 31 day(s). During this period, the Buy Box price ranged from $124.19 to $217.99 against an MSRP/MAP of $229.95. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$124.19
MAX PRICE ($)
$217.99
AVG PRICE ($)
$145.62
EROSION (%)
45.99%
MSRP/MAP ($)
$229.95
The product hit a low of $124.19, following a peak of $217.99 during the tracking period. Compared to its MSRP of $229.95, the floor price reflects a severe variance of 45.99% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PAmazon Resale· Top | New | $140.45 −$89.50 below MSRP | 22d (71%) | 38.92% |
3PTrends Goods | New | $217.99 −$11.96 below MSRP | 4d (13%) | 5.20% |
1PAmazon.com | New | $229.95 at MSRP | 2d (6%) | 0.00% |
3PSAVEABIZ | New | $189.00 −$40.95 below MSRP | 1d (3%) | 17.81% |
3PHelloWorld!!! | New | $219.00 −$10.95 below MSRP | 0d (0%) | 4.76% |
3PARS Supplies (S/N Recorded) | New | $216.39 −$13.56 below MSRP | 0d (0%) | 5.90% |
3POriental Fuchsia Shop | New | $217.99 −$11.96 below MSRP | 0d (0%) | 5.20% |
3PNew depot | New | $269.00 +$39.05 above MSRP | 0d (0%) | -16.98% |
3PEssence of Quality ™ (S/N Recorded) | New | $287.98 +$58.03 above MSRP | 0d (0%) | -25.24% |
3PElectroTechOutlet | New | $187.99 −$41.96 below MSRP | 0d (0%) | 18.25% |
The Buy Box for Nespresso Vertuo Next Coffee and Espresso Maker by Breville, with Aeroccino Milk Frother is primarily held by Amazon Resale (2P) with a 76% share, winning the Buy Box for 22 out of 31 tracked days. Only 4 of 10 total sellers have won the Buy Box.
Buy-box price fell to a floor of $124.19 before recovering to $140.45. It entered the period already $105.76 below MSRP ($229.95), before any crowding pressure arrived. Seller count peaked at 9 on 07/02, easing off since — adding -2 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
1 new 3P seller entered below MAP — immediate pricing pressure risk.
3 3P sellers exited the listing — channel cleanup signal.
$105.76
Severe erosion — floor is $105.76 (46.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
8 3P Sellers
8 3P sellers are swarming this listing, 1 new in the recent period — heavily contested.
Amazon Resale
3P sellers win the buy box 17.2% of the time; Trends Goods leads with 4 days at $217.99 (5.2% below MAP) — easing.
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