Categories/Coffee Machines/Ninja | Coffee Maker | Single Serve |Brew with Coffee Pods & Grounds| Compatible with K-Cup Coffee Pods | 4 Brew Styles, up to 24oz Cup Sizes & 56oz Removable Reservoir | Black | PB051

Home & Kitchen > Kitchen & Dining > Coffee, Tea & Espresso > Coffee Makers > Single-Serve Brewers

at risk
amazon.comID B0C25Y15TL
Ninja | Coffee Maker | Single Serve |Brew with Coffee Pods & Grounds| Compatible with K-Cup Coffee Pods | 4 Brew Styles, up to 24oz Cup Sizes & 56oz Removable Reservoir | Black | PB051

Ninja | Coffee Maker | Single Serve |Brew with Coffee Pods & Grounds| Compatible with K-Cup Coffee Pods | 4 Brew Styles, up to 24oz Cup Sizes & 56oz Removable Reservoir | Black | PB051

Ninja

The Ninja | Coffee Maker | Single Serve |Brew with Coffee Pods & Grounds| Compatible with K-Cup Coffee Pods | 4 Brew Styles, up to 24oz Cup Sizes & 56oz Removable Reservoir | Black | PB051 was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price was $99.95 against an MSRP/MAP of $129.99. The product's pricing health is currently flagged as at risk.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$99.95

MAX PRICE ($)

$99.95

AVG PRICE ($)

$99.95

SEVERE EROSION

23.11%

MSRP/MAP ($)

$129.99

Price erosion from MSRP23.11% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $99.95, following a peak of $99.95 during the tracking period. Compared to its MSRP of $129.99, the current price reflects a severe variance of 23.1% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 31d

1P leads with 100% of Buy Box days

1P 1 seller2P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$99.95
−$30.04
31(100%)
23.11%
2PAmazon Resale
New
$72.40
−$57.59
0(0%)
44.30%
The Buy Box for Ninja | Coffee Maker | Single Serve |Brew with Coffee Pods & Grounds| Compatible with K-Cup Coffee Pods | 4 Brew Styles, up to 24oz Cup Sizes & 56oz Removable Reservoir | Black | PB051 is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $129.99

Peak Seller Pressure

2 sellers on Jul 1

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Buy-box price held flat at $99.95 throughout the tracking period. It entered the period already $30.04 below MSRP ($129.99), before any crowding pressure arrived. Seller count peaked at 2 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (2)
1PAmazon.com

31d · avg $99.95 · 31 Buy Box Wins · stable

2PAmazon Resale

31d · avg $74.41 · 0 Buy Box Wins · ↑ rising

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

$30.04

Severe · 23.1% below MSRP

Severe erosion — floor is $30.04 (23.1%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean

Clean

No 3P sellers detected — the channel is clean.

Buy Box

Amazon.com

1P · 31 wins · $99.95

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $99.95, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $99.95, which is 23.1% below MSRP ($129.99).

2

Escalate directly with Amazon — The lowest price has dropped to $68.28, which is 23.1% below MSRP ($129.99).