Buy-box price is 20.1% below MSRP and a 2P seller controls the listing

The Tastyle Mini Hot and Iced Coffee Maker Single Serve, for K Cup and Ground, 6 to 14 Oz Brew Sizes, with Recipe Book, for Home, Travel, RV, Office and Dorm,Classic Black (2.0 Version) was tracked for 31 day(s). During this period, the Buy Box price ranged from $39.96 to $39.99 against an MSRP/MAP of $49.99. The product's pricing health is currently flagged as at risk.
FLOOR PRICE ($)
$39.96
MAX PRICE ($)
$39.99
AVG PRICE ($)
$39.98
EROSION (%)
20.06%
MSRP/MAP ($)
$49.99
The product hit a low of $39.96, following a peak of $39.99 during the tracking period. Compared to its MSRP of $49.99, the floor price reflects a severe variance of 20.06% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PTastyle Flagship Store· Top | New | $39.99 −$10.00 below MSRP | 31d (100%) | 20.00% |
2PAmazon Resale | New | $39.84 −$10.15 below MSRP | 0d (0%) | 20.30% |
The Buy Box for Tastyle Mini Hot and Iced Coffee Maker Single Serve, for K Cup and Ground, 6 to 14 Oz Brew Sizes, with Recipe Book, for Home, Travel, RV, Office and Dorm,Classic Black (2.0 Version) is primarily held by Tastyle Flagship Store (2P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Buy-box price held flat at $39.99 throughout the tracking period. It entered the period already $10.00 below MSRP ($49.99), before any crowding pressure arrived. Seller count peaked at 2 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
No new sellers in recent period
No sellers exited in recent period
$10.03
Severe erosion — floor is $10.03 (20.1%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
Tastyle Flagship Store
Buy-box is controlled — Tastyle Flagship Store (2P) leads with 31 wins at $39.99, and 3P interference is minimal.
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