Categories/Coffee Machines/Tastyle Single Serve Coffee Maker with Built-in Detachable Milk Frother, Iced and Hot Coffee Machine for K Cup & Grounds, 40oz Removable Water Reservoir, 6 Cup Sizes, Fits 7.3" Travel Mug

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critical
amazon.comID B0F18JRPKC
Tastyle Single Serve Coffee Maker with Built-in Detachable Milk Frother, Iced and Hot Coffee Machine for K Cup & Grounds, 40oz Removable Water Reservoir, 6 Cup Sizes, Fits 7.3" Travel Mug

Tastyle Single Serve Coffee Maker with Built-in Detachable Milk Frother, Iced and Hot Coffee Machine for K Cup & Grounds, 40oz Removable Water Reservoir, 6 Cup Sizes, Fits 7.3" Travel Mug

Tastyle

The Tastyle Single Serve Coffee Maker with Built-in Detachable Milk Frother, Iced and Hot Coffee Machine for K Cup & Grounds, 40oz Removable Water Reservoir, 6 Cup Sizes, Fits 7.3" Travel Mug was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $59.99 to $89.99 against an MSRP/MAP of $89.99. The product's pricing health is currently flagged as critical.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$59.99

MAX PRICE ($)

$89.99

AVG PRICE ($)

$66.76

SEVERE EROSION

33.34%

MSRP/MAP ($)

$89.99

Price erosion from MSRP33.34% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $69.99, following a peak of $89.99 during the tracking period. Compared to its MSRP of $89.99, the current price reflects a severe variance of 22.2% erosion.

Buy Box Distribution

Buy Box Share

2P100% · 31d

2P leads with 100% of Buy Box days

2P 2 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
2PTastyle Flagship Store· Top
New
$69.99
−$20.00
31(100%)
22.22%
2PAmazon Resale
New
$56.39
−$33.60
0(0%)
37.34%
The Buy Box for Tastyle Single Serve Coffee Maker with Built-in Detachable Milk Frother, Iced and Hot Coffee Machine for K Cup & Grounds, 40oz Removable Water Reservoir, 6 Cup Sizes, Fits 7.3" Travel Mug is primarily held by Tastyle Flagship Store (2P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $89.99

Peak Seller Pressure

2 sellers on Jul 24

Price held at $59.99

Price Trend

Stable

7.1% recovery vs floor

Seller Proliferation

→ Stable

0/day avg · 0 net

Peak +1 on 07/24

Buy-box price stayed between $59.99 and $89.99, largely stable over the period. It entered the period already $20.00 below MSRP ($89.99), before any crowding pressure arrived. Seller count peaked at 2 on 07/24 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

Watchlist

  • 1 seller exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (1)
2PAmazon Resale

Last Jul 26 · $56.39 · 0 Buy Box Wins

Persistent (1)
2PTastyle Flagship Store

31d · avg $66.76 · 31 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$30.00

Severe · 33.3% below MSRP

Severe erosion — floor is $30.00 (33.3%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean

Clean · 1 exited

No 3P sellers detected — the channel is clean.

Buy Box

Tastyle Flagship Store

2P · 31 wins · $69.99

Buy-box is controlled — Tastyle Flagship Store (2P) leads with 31 wins at $69.99, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $59.99, which is 33.3% below MSRP ($89.99).

2

Escalate directly with Amazon — The lowest price has dropped to $56.39, which is 33.3% below MSRP ($89.99).