Buy-box price is 33.3% below MSRP and a 2P seller controls the listing
The Tastyle Single Serve Coffee Maker with Built-in Detachable Milk Frother, Iced and Hot Coffee Machine for K Cup & Grounds, 40oz Removable Water Reservoir, 6 Cup Sizes, Fits 7.3" Travel Mug was tracked for 31 day(s). During this period, the Buy Box price ranged from $59.99 to $89.99 against an MSRP/MAP of $89.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$59.99
MAX PRICE ($)
$89.99
AVG PRICE ($)
$66.76
EROSION (%)
33.34%
MSRP/MAP ($)
$89.99
The product hit a low of $59.99, following a peak of $89.99 during the tracking period. Compared to its MSRP of $89.99, the floor price reflects a severe variance of 33.34% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PTastyle Flagship Store· Top | New | $69.99 −$20.00 below MSRP | 31d (100%) | 22.22% |
2PAmazon Resale | New | $56.39 −$33.60 below MSRP | 0d (0%) | 37.34% |
The Buy Box for Tastyle Single Serve Coffee Maker with Built-in Detachable Milk Frother, Iced and Hot Coffee Machine for K Cup & Grounds, 40oz Removable Water Reservoir, 6 Cup Sizes, Fits 7.3" Travel Mug is primarily held by Tastyle Flagship Store (2P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $59.99 and $89.99, largely stable over the period. It entered the period already $20.00 below MSRP ($89.99), before any crowding pressure arrived. Seller count peaked at 2 on 07/24 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$30.00
Severe erosion — floor is $30.00 (33.3%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
Tastyle Flagship Store
Buy-box is controlled — Tastyle Flagship Store (2P) leads with 31 wins at $69.99, and 3P interference is minimal.
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