Categories/Computer Peripherals Hard Disks and Modems/ARCTIC Liquid Freezer III Pro 360 - AIO CPU Cooler, 3 x 120 mm Water Cooling, 38 mm Radiator, PWM Pump, VRM Fan, AMD AM5/AM4, Intel LGA1851/1700 Contact Frame - Black
critical

Buy-box price is 44.1% below MSRP and a 2P seller controls the listing

ARCTIC Liquid Freezer III Pro 360 - AIO CPU Cooler, 3 x 120 mm Water Cooling, 38 mm Radiator, PWM Pump, VRM Fan, AMD AM5/AM4, Intel LGA1851/1700 Contact Frame - Black

ARCTIC Liquid Freezer III Pro 360 - AIO CPU Cooler, 3 x 120 mm Water Cooling, 38 mm Radiator, PWM Pump, VRM Fan, AMD AM5/AM4, Intel LGA1851/1700 Contact Frame - Black

Arctic·
ID B0DLWGG85P

The ARCTIC Liquid Freezer III Pro 360 - AIO CPU Cooler, 3 x 120 mm Water Cooling, 38 mm Radiator, PWM Pump, VRM Fan, AMD AM5/AM4, Intel LGA1851/1700 Contact Frame - Black was tracked for 31 day(s). During this period, the Buy Box price ranged from $69.89 to $90.21 against an MSRP/MAP of $124.99. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Aug 31, 2026

Price Overview

FLOOR PRICE ($)

$69.89

MAX PRICE ($)

$90.21

AVG PRICE ($)

$70.55

EROSION (%)

44.08%

MSRP/MAP ($)

$124.99

Price erosion from MSRP
Severe44.08% below MSRP
MinimalModerateSevere

The product hit a low of $69.89, following a peak of $90.21 during the tracking period. Compared to its MSRP of $124.99, the floor price reflects a severe variance of 44.08% erosion.

Tracking window: Aug 1, 2026 – Aug 31, 2026

Buy box distribution

97%2P
1P · 1 seller, 0% share2P · 3 sellers, 97% share3P · 19 sellers, 3% share
Sellers won
2 of 23tracked sellers
Changed hands
1 timeover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
2PARCTIC Inc· Top
New
$69.89
−$55.10 below MSRP
30d (97%)
44.08%
3PAltius Tech
New
$90.21
−$34.78 below MSRP
1d (3%)
27.83%
3PAztekC
New
$109.43
−$15.56 below MSRP
0d (0%)
12.45%
3PKaiser T
New
$106.47
−$18.52 below MSRP
0d (0%)
14.82%
3PUnbeatableSale, Inc
New
$110.92
−$14.07 below MSRP
0d (0%)
11.26%
3PMemoryC
New
$182.24
+$57.25 above MSRP
0d (0%)
-45.80%
3PGeekTown (we record product serial number)
New
$135.00
+$10.01 above MSRP
0d (0%)
-8.01%
3PFlashDeal Store
New
$95.00
−$29.99 below MSRP
0d (0%)
23.99%
3PTriplenet Pricing INC
New
$135.00
+$10.01 above MSRP
0d (0%)
-8.01%
2PPlatinum Micro, Inc.
New
$84.99
−$40.00 below MSRP
0d (0%)
32.00%
3PPro No Limit Shop
New
$177.77
+$52.78 above MSRP
0d (0%)
-42.23%
3Pasgroupllc
New
$98.08
−$26.91 below MSRP
0d (0%)
21.53%
3PARCTIC Inc· Top
New
$69.89
−$55.10 below MSRP
0d (0%)
44.08%
3PTELeasy
New
$106.14
−$18.85 below MSRP
0d (0%)
15.08%
3PIPC-STORE✅
New
$101.63
−$23.36 below MSRP
0d (0%)
18.69%
2PAmazon Resale
New
$69.19
−$55.80 below MSRP
0d (0%)
44.64%
3PPlatinum Micro, Inc.
New
$79.99
−$45.00 below MSRP
0d (0%)
36.00%
3POneDealOutlet Online
New
$167.29
+$42.30 above MSRP
0d (0%)
-33.84%
3PUnbeatableSale Local
New
$110.67
−$14.32 below MSRP
0d (0%)
11.46%
1PAmazon.com
New
$95.99
−$29.00 below MSRP
0d (0%)
23.20%
3PeTronix World
New
$84.00
−$40.99 below MSRP
0d (0%)
32.79%
3PKART IT
New
$103.03
−$21.96 below MSRP
0d (0%)
17.57%
3PAmi Ventures
New
$112.43
−$12.56 below MSRP
0d (0%)
10.05%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for ARCTIC Liquid Freezer III Pro 360 - AIO CPU Cooler, 3 x 120 mm Water Cooling, 38 mm Radiator, PWM Pump, VRM Fan, AMD AM5/AM4, Intel LGA1851/1700 Contact Frame - Black is primarily held by ARCTIC Inc (2P) with a 97% share, winning the Buy Box for 30 out of 31 tracked days. Only 2 of 23 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $124.99
Peak seller pressure20 sellers on Aug 19Highest count during tracking window
Price impact at peak$0.00$69.89 → $69.89
Price trendRecoveringBased on trailing 30 days
Seller proliferation↑ Increasing+0.1/day avg · +2 net

Buy-box price fell to a floor of $69.89 before recovering to $90.21. It entered the period already $55.10 below MSRP ($124.99), before any crowding pressure arrived. Seller count peaked at 20 on 08/19 — adding +2 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Aug 29 vs last 3 days of 31-day tracking period

9 persistent 3P sellers actively cutting prices — driving ongoing erosion.

4 3P sellers exited the listing — channel cleanup signal.

4 sellers exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (4)
Persistent (19)

Key Findings

critical
Price Erosion

$55.10

Severe44.1% below MSRP

Severe erosion — floor is $55.10 (44.1%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

19 3P Sellers

Swarming4 exited

19 3P sellers are swarming this listing — heavily contested.

Buy Box

ARCTIC Inc

Controlled2P · 30 wins

Buy-box is controlled — ARCTIC Inc (2P) leads with 30 wins at $69.89, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $69.89, which is 44.1% below MSRP ($124.99).

2

Audit distribution channels — 19 active 3P sellers detected, indicating widespread distribution issues.

3

Prioritise enforcement action against Altius Tech, the highest-frequency 3P buy-box winner.

4

Escalate directly with Amazon — The lowest price has dropped to $56.61, which is 44.1% below MSRP ($124.99).

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