Categories/Computer Peripherals, Hard Disks and Modems/ARCTIC Liquid Freezer III Pro 360 - AIO CPU Cooler, 3 x 120 mm Water Cooling, 38 mm Radiator, PWM Pump, VRM Fan, AMD AM5/AM4, Intel LGA1851/1700 Contact Frame - Black
critical

Buy-box price is 22.5% below MSRP and a 2P seller controls the listing

ARCTIC Liquid Freezer III Pro 360 - AIO CPU Cooler, 3 x 120 mm Water Cooling, 38 mm Radiator, PWM Pump, VRM Fan, AMD AM5/AM4, Intel LGA1851/1700 Contact Frame - Black

ARCTIC Liquid Freezer III Pro 360 - AIO CPU Cooler, 3 x 120 mm Water Cooling, 38 mm Radiator, PWM Pump, VRM Fan, AMD AM5/AM4, Intel LGA1851/1700 Contact Frame - Black

Arctic·
ID B0DLWGG85P

The ARCTIC Liquid Freezer III Pro 360 - AIO CPU Cooler, 3 x 120 mm Water Cooling, 38 mm Radiator, PWM Pump, VRM Fan, AMD AM5/AM4, Intel LGA1851/1700 Contact Frame - Black was tracked for 30 day(s). During this period, the Buy Box price ranged from $69.89 to $90.21 against an MSRP/MAP of $90.21. The product's pricing health is currently flagged as critical.

Tracked 30 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$69.89

MAX PRICE ($)

$90.21

AVG PRICE ($)

$72.26

EROSION (%)

22.53%

MSRP/MAP ($)

$90.21

Price erosion from MSRP
Severe22.53% below MSRP
MinimalModerateSevere

The product hit a low of $69.89, following a peak of $90.21 during the tracking period. Compared to its MSRP of $90.21, the floor price reflects a severe variance of 22.53% erosion.

Tracking window: Sep 1, 2026 – Sep 30, 2026

Buy box distribution

87%2P
1P · 1 seller, 0% share2P · 3 sellers, 87% share3P · 20 sellers, 13% share
Sellers won
4 of 24tracked sellers
Changed hands
4 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
2PARCTIC Inc· Top
New
$69.89
−$20.32 below MSRP
25d (83%)
22.53%
3PAltius Tech
New
$113.10
+$22.89 above MSRP
3d (10%)
-25.37%
3PARCTIC Inc· Top
New
$69.89
−$20.32 below MSRP
1d (3%)
22.53%
2PPlatinum Micro, Inc.
New
$79.99
−$10.22 below MSRP
1d (3%)
11.33%
3PeTronix World
New
$84.00
−$6.21 below MSRP
0d (0%)
6.88%
3PUnbeatableSale, Inc
New
$102.67
+$12.46 above MSRP
0d (0%)
-13.81%
3POneDealOutlet Online
New
$165.81
+$75.60 above MSRP
0d (0%)
-83.80%
3PFlashDeal Store
New
$95.00
+$4.79 above MSRP
0d (0%)
-5.31%
3PIPC-STORE✅
New
$101.63
+$11.42 above MSRP
0d (0%)
-12.66%
3Ptrippodoshop
New
$134.00
+$43.79 above MSRP
0d (0%)
-48.54%
3PAmi Ventures
New
$112.43
+$22.22 above MSRP
0d (0%)
-24.63%
3PPro No Limit Shop
New
$177.77
+$87.56 above MSRP
0d (0%)
-97.06%
3PUnbeatableSale Local
New
$102.42
+$12.21 above MSRP
0d (0%)
-13.54%
3PKaiser T
New
$114.46
+$24.25 above MSRP
0d (0%)
-26.88%
3PAztekC
New
$109.79
+$19.58 above MSRP
0d (0%)
-21.70%
3PSparkfish
New
$106.98
+$16.77 above MSRP
0d (0%)
-18.59%
1PAmazon.com
New
$80.09
−$10.12 below MSRP
0d (0%)
11.22%
3PTriplenet Pricing INC
New
$129.00
+$38.79 above MSRP
0d (0%)
-43.00%
3Pasgroupllc
New
$98.08
+$7.87 above MSRP
0d (0%)
-8.72%
3PMemoryC
New
$176.92
+$86.71 above MSRP
0d (0%)
-96.12%
3PTELeasy
New
$117.28
+$27.07 above MSRP
0d (0%)
-30.01%
3PKART IT
New
$103.03
+$12.82 above MSRP
0d (0%)
-14.21%
2PAmazon Resale
New
$44.73
−$45.48 below MSRP
0d (0%)
50.42%
3PGeekTown (we record product serial number)
New
$129.00
+$38.79 above MSRP
0d (0%)
-43.00%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for ARCTIC Liquid Freezer III Pro 360 - AIO CPU Cooler, 3 x 120 mm Water Cooling, 38 mm Radiator, PWM Pump, VRM Fan, AMD AM5/AM4, Intel LGA1851/1700 Contact Frame - Black is primarily held by ARCTIC Inc (2P) with a 83% share, winning the Buy Box for 25 out of 30 tracked days. Only 4 of 24 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $90.21
Peak seller pressure20 sellers on Sep 21Highest count during tracking window
Price impact at peak$0.00$69.89 → $69.89
Price trendErodingBased on trailing 30 days
Seller proliferation↑ Increasing+0.1/day avg · +2 net

Buy-box price declined from $90.21 to $69.89 — a $20.32 drop over 30 days. Price opened right at MSRP ($90.21). Seller count peaked at 20 on 09/21, with pressure still building — adding +2 net sellers over the full period. Seller pressure is building — new entrants are arriving faster than they're leaving.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 30-day tracking period

4 persistent 3P sellers actively cutting prices — driving ongoing erosion.

3 3P sellers exited the listing — channel cleanup signal.

5 sellers exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (5)
Persistent (19)

Key Findings

critical
Price Erosion

$20.32

Severe22.5% below MSRP

Severe erosion — floor is $20.32 (22.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

20 3P Sellers

Swarming5 exited

20 3P sellers are swarming this listing — heavily contested.

Buy Box

ARCTIC Inc

Contested2P · 25 wins

3P sellers win the buy box 13.3% of the time; Altius Tech leads with 3 days at $113.10 — easing.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $69.89, which is 22.5% below MSRP ($90.21).

2

Audit distribution channels — 20 active 3P sellers detected, indicating widespread distribution issues.

3

Monitor buy-box ownership daily — 3P sellers captured 13.3% of buy-box snapshots across the tracking period.

4

Prioritise enforcement action against Altius Tech, the highest-frequency 3P buy-box winner.

5

Escalate directly with Amazon — The lowest price has dropped to $43.33, which is 22.5% below MSRP ($90.21).

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