Categories/Computer Peripherals, Hard Disks and Modems/ARCTIC Liquid Freezer III Pro 360 - AIO CPU Cooler, 3 x 120 mm Water Cooling, 38 mm Radiator, PWM Pump, VRM Fan, AMD AM5/AM4, Intel LGA1851/1700 Contact Frame - Black
critical

Buy-box price is 31.4% below MSRP and a 2P seller controls the listing

ARCTIC Liquid Freezer III Pro 360 - AIO CPU Cooler, 3 x 120 mm Water Cooling, 38 mm Radiator, PWM Pump, VRM Fan, AMD AM5/AM4, Intel LGA1851/1700 Contact Frame - Black

ARCTIC Liquid Freezer III Pro 360 - AIO CPU Cooler, 3 x 120 mm Water Cooling, 38 mm Radiator, PWM Pump, VRM Fan, AMD AM5/AM4, Intel LGA1851/1700 Contact Frame - Black

Arctic·
ID B0DLWGG85P

The ARCTIC Liquid Freezer III Pro 360 - AIO CPU Cooler, 3 x 120 mm Water Cooling, 38 mm Radiator, PWM Pump, VRM Fan, AMD AM5/AM4, Intel LGA1851/1700 Contact Frame - Black was tracked for 28 day(s). During this period, the Buy Box price ranged from $69.89 to $101.91 against an MSRP/MAP of $101.91. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Oct 31, 2026

Price Overview

FLOOR PRICE ($)

$69.89

MAX PRICE ($)

$101.91

AVG PRICE ($)

$71.12

EROSION (%)

31.42%

MSRP/MAP ($)

$101.91

Price erosion from MSRP
Severe31.42% below MSRP
MinimalModerateSevere

The product hit a low of $69.89, following a peak of $101.91 during the tracking period. Compared to its MSRP of $101.91, the floor price reflects a severe variance of 31.42% erosion.

Tracking window: Oct 1, 2026 – Oct 31, 2026

Buy box distribution

89%2P
1P · 1 seller, 0% share2P · 3 sellers, 89% share3P · 20 sellers, 4% share
Sellers won
2 of 24tracked sellers
Changed hands
2 timesover 28 days
SellerConditionPrice vs MSRPBuy box daysErosion
2PARCTIC Inc· Top
New
$69.89
−$32.02 below MSRP
25d (89%)
31.42%
3PKART IT
New
$95.20
−$6.71 below MSRP
1d (4%)
6.58%
3Pasgroupllc
New
$98.08
−$3.83 below MSRP
0d (0%)
3.76%
3PAztekC
New
$109.79
+$7.88 above MSRP
0d (0%)
-7.73%
3PKaiser T
New
$106.47
+$4.56 above MSRP
0d (0%)
-4.47%
3Ptrippodoshop
New
$132.00
+$30.09 above MSRP
0d (0%)
-29.53%
3PAltius Tech
New
$96.74
−$5.17 below MSRP
0d (0%)
5.07%
3PMemoryC
New
$175.66
+$73.75 above MSRP
0d (0%)
-72.37%
3PeTronix World
New
$84.00
−$17.91 below MSRP
0d (0%)
17.57%
3PIPC-STORE✅
New
$101.63
−$0.28 below MSRP
0d (0%)
0.27%
3PAmi Ventures
New
$112.43
+$10.52 above MSRP
0d (0%)
-10.32%
2PAmazon Resale
New
$64.80
−$37.11 below MSRP
0d (0%)
36.41%
3PUnbeatableSale Local
New
$113.82
+$11.91 above MSRP
0d (0%)
-11.69%
3PGeekTown (we record product serial number)
New
$139.00
+$37.09 above MSRP
0d (0%)
-36.39%
1PAmazon.com
New
$80.09
−$21.82 below MSRP
0d (0%)
21.41%
3PTriplenet Pricing INC
New
$120.48
+$18.57 above MSRP
0d (0%)
-18.22%
3PSparkfish
New
$104.18
+$2.27 above MSRP
0d (0%)
-2.23%
2PPlatinum Micro, Inc.
New
$79.99
−$21.92 below MSRP
0d (0%)
21.51%
3PARCTIC Inc· Top
New
$69.89
−$32.02 below MSRP
0d (0%)
31.42%
3PTELeasy
New
$106.69
+$4.78 above MSRP
0d (0%)
-4.69%
3PAmazon Japan
New
$165.59
+$63.68 above MSRP
0d (0%)
-62.49%
3PFlashDeal Store
New
$95.00
−$6.91 below MSRP
0d (0%)
6.78%
3PUnbeatableSale, Inc
New
$115.67
+$13.76 above MSRP
0d (0%)
-13.50%
3POneDealOutlet Online
New
$185.48
+$83.57 above MSRP
0d (0%)
-82.00%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for ARCTIC Liquid Freezer III Pro 360 - AIO CPU Cooler, 3 x 120 mm Water Cooling, 38 mm Radiator, PWM Pump, VRM Fan, AMD AM5/AM4, Intel LGA1851/1700 Contact Frame - Black is primarily held by ARCTIC Inc (2P) with a 96% share, winning the Buy Box for 25 out of 28 tracked days. Only 2 of 24 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $101.91
Peak seller pressure19 sellers on Oct 31Highest count during tracking window
Price impact at peak$0.00$69.89 → $69.89
Price trendStableBased on trailing 30 days
Seller proliferation↑ Increasing+0.1/day avg · +3 net

Buy-box price stayed between $69.89 and $101.91, largely stable over the period. It entered the period already $32.02 below MSRP ($101.91), before any crowding pressure arrived. Seller count peaked at 19 on 10/31, with pressure still building — adding +3 net sellers over the full period. Seller pressure is building — new entrants are arriving faster than they're leaving.

Seller churn and influx

Comparing sellers before Oct 29 vs last 3 days of 28-day tracking period

6 persistent 3P sellers actively cutting prices — driving ongoing erosion.

1 3P seller exited the listing — channel cleanup signal.

3 sellers exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (3)
Persistent (21)

Key Findings

critical
Price Erosion

$32.02

Severe31.4% below MSRP

Severe erosion — floor is $32.02 (31.4%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

20 3P Sellers

Swarming3 exited

20 3P sellers are swarming this listing — heavily contested.

Buy Box

ARCTIC Inc

Controlled2P · 25 wins

Buy-box is controlled — ARCTIC Inc (2P) leads with 25 wins at $69.89, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $69.89, which is 31.4% below MSRP ($101.91).

2

Audit distribution channels — 20 active 3P sellers detected, indicating widespread distribution issues.

3

Prioritise enforcement action against KART IT, the highest-frequency 3P buy-box winner.

4

Escalate directly with Amazon — The lowest price has dropped to $44.73, which is 31.4% below MSRP ($101.91).

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