Categories/Computer Peripherals, Hard Disks and Modems/ASUS ROG Strix X870E-E Gaming WiFi AMD AM5 X870 ATX Motherboard 18+2+2 Power Stages, Dynamic OC Switcher, Core Flex, DDR5 AEMP, WiFi 7, 5X M.2, PCIe® 5.0, Q-Release Slim, USB4®, AI OCing & Networking | GAMING WIFI
critical

Buy-box price is 19.5% below MSRP and a 3P seller controls the listing

The ASUS ROG Strix X870E-E Gaming WiFi AMD AM5 X870 ATX Motherboard 18+2+2 Power Stages, Dynamic OC Switcher, Core Flex, DDR5 AEMP, WiFi 7, 5X M.2, PCIe® 5.0, Q-Release Slim, USB4®, AI OCing & Networking | GAMING WIFI was tracked for 30 day(s). During this period, the Buy Box price ranged from $362.28 to $398.47 against an MSRP/MAP of $449.99. The product's pricing health is currently flagged as critical.

Tracked 30 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$362.28

MAX PRICE ($)

$398.47

AVG PRICE ($)

$372.18

EROSION (%)

19.49%

MSRP/MAP ($)

$449.99

Price erosion from MSRP
Moderate19.49% below MSRP
MinimalModerateSevere

The product hit a low of $362.28, following a peak of $398.47 during the tracking period. Compared to its MSRP of $449.99, the floor price reflects a moderate variance of 19.49% erosion.

Tracking window: Sep 1, 2026 – Sep 30, 2026

Buy box distribution

80%3P
1P · 1 seller, 7% share2P · 6 sellers, 13% share3P · 25 sellers, 80% share
Sellers won
6 of 32tracked sellers
Changed hands
6 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
3PAssiduus Global Inc· Top
New
$446.95
−$3.04 below MSRP
19d (63%)
0.68%
2PIronleaf Partners
New
$396.67
−$53.32 below MSRP
4d (13%)
11.85%
3PNorth To South (Serial Number Recorded)
New
$384.99
−$65.00 below MSRP
2d (7%)
14.44%
1PAmazon.com
New
$394.73
−$55.26 below MSRP
2d (7%)
12.28%
3PBeachAudio
New
$432.79
−$17.20 below MSRP
2d (7%)
3.82%
3PTELeasy
New
$490.34
+$40.35 above MSRP
1d (3%)
-8.97%
3PvCloud Choice
New
$467.53
+$17.54 above MSRP
0d (0%)
-3.90%
3PAztekC
New
$511.51
+$61.52 above MSRP
0d (0%)
-13.67%
3PNewegg Business
New
$431.99
−$18.00 below MSRP
0d (0%)
4.00%
2PBeach Camera Same Day Shipping
New
$499.00
+$49.01 above MSRP
0d (0%)
-10.89%
3PRidgeline Distribution (SN's Logged)
New
$631.99
+$182.00 above MSRP
0d (0%)
-40.45%
2PPrime Merchant LLC (SN Recorded)
New
$399.99
−$50.00 below MSRP
0d (0%)
11.11%
3PPORTABLE GUY
New
$475.33
+$25.34 above MSRP
0d (0%)
-5.63%
3PNeobits_
New
$540.38
+$90.39 above MSRP
0d (0%)
-20.09%
3PTriplenet Pricing INC
New
$619.99
+$170.00 above MSRP
0d (0%)
-37.78%
2PAmazon Resale
New
$285.68
−$164.31 below MSRP
0d (0%)
36.51%
3Pantonline
New
$481.80
+$31.81 above MSRP
0d (0%)
-7.07%
2PLake Shore Sells
New
$555.55
+$105.56 above MSRP
0d (0%)
-23.46%
3PLagoom Sales
New
$480.49
+$30.50 above MSRP
0d (0%)
-6.78%
3PGear(4)Less
New
$518.16
+$68.17 above MSRP
0d (0%)
-15.15%
3PSpaceBound
New
$474.47
+$24.48 above MSRP
0d (0%)
-5.44%
3PIPC-STORE✅
New
$431.17
−$18.82 below MSRP
0d (0%)
4.18%
2PHighlandRe
New
$387.99
−$62.00 below MSRP
0d (0%)
13.78%
3PBleepbox US
New
$619.99
+$170.00 above MSRP
0d (0%)
-37.78%
3PHomestead Supply & More ✅
New
$526.83
+$76.84 above MSRP
0d (0%)
-17.08%
3PSPICY BOMB💣
New
$509.99
+$60.00 above MSRP
0d (0%)
-13.33%
3PPCNation
New
$465.49
+$15.50 above MSRP
0d (0%)
-3.44%
3PComputer Headquarters, Inc
New
$329.99
−$120.00 below MSRP
0d (0%)
26.67%
3PMemoryC
New
$575.04
+$125.05 above MSRP
0d (0%)
-27.79%
3PUltraParts Renewed
New
$329.99
−$120.00 below MSRP
0d (0%)
26.67%
3PBeach Camera Same Day Shipping
New
$327.00
−$122.99 below MSRP
0d (0%)
27.33%
3PRover Mall
New
$590.15
+$140.16 above MSRP
0d (0%)
-31.15%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for ASUS ROG Strix X870E-E Gaming WiFi AMD AM5 X870 ATX Motherboard 18+2+2 Power Stages, Dynamic OC Switcher, Core Flex, DDR5 AEMP, WiFi 7, 5X M.2, PCIe® 5.0, Q-Release Slim, USB4®, AI OCing & Networking | GAMING WIFI is primarily held by Assiduus Global Inc (3P) with a 63% share, winning the Buy Box for 19 out of 30 tracked days. Only 6 of 32 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $449.99
Peak seller pressure27 sellers on Sep 4Highest count during tracking window
Price impact at peak−$18.82$381.54 → $362.72
Price trendRecoveringBased on trailing 30 days
Seller proliferation↓ Decreasing-0.2/day avg · -6 net

Buy-box price fell to a floor of $362.28 before recovering to $384.99. It entered the period already $84.57 below MSRP ($449.99), before any crowding pressure arrived. Seller count peaked at 27 on 09/04, easing off since — adding -6 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 30-day tracking period

5 persistent 3P sellers actively cutting prices — driving ongoing erosion.

10 3P sellers exited the listing — channel cleanup signal.

11 sellers exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (11)
Persistent (21)

Key Findings

critical
Price Erosion

$87.71

Significant19.5% below MSRP

Significant erosion — floor is $87.71 (19.5%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

25 3P Sellers

Swarming11 exited

25 3P sellers are swarming this listing — heavily contested.

Buy Box

Assiduus Global Inc

Hijacked3P · 19 wins

Assiduus Global Inc (3P) dominates the buy box with 19 wins at $446.95, 0.7% below MAP — though pressure is easing.

Recommended Actions
1

Audit distribution channels — 25 active 3P sellers detected, indicating widespread distribution issues.

2

Monitor buy-box ownership daily — 3P sellers captured 80.0% of buy-box snapshots across the tracking period.

3

Prioritise enforcement action against Assiduus Global Inc, the highest-frequency 3P buy-box winner.

4

Identify sellers below MAP — The lowest price has dropped to $362.28, which is 19.5% below MSRP ($449.99).

5

Escalate directly with Amazon — The lowest price has dropped to $259.11, which is 19.5% below MSRP ($449.99).

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