Buy-box price is 22.2% below MSRP and a 1P seller controls the listing
The ASUS ROG Strix X870E-E Gaming WiFi AMD AM5 X870 ATX Motherboard 18+2+2 Power Stages, Dynamic OC Switcher, Core Flex, DDR5 AEMP, WiFi 7, 5X M.2, PCIe® 5.0, Q-Release Slim, USB4®, AI OCing & Networking | GAMING WIFI was tracked for 31 day(s). During this period, the Buy Box price ranged from $349.99 to $399.99 against an MSRP/MAP of $449.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$349.99
MAX PRICE ($)
$399.99
AVG PRICE ($)
$386.26
EROSION (%)
22.22%
MSRP/MAP ($)
$449.99
The product hit a low of $349.99, following a peak of $399.99 during the tracking period. Compared to its MSRP of $449.99, the floor price reflects a severe variance of 22.22% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $399.99 −$50.00 below MSRP | 24d (77%) | 11.11% |
2PPrime Merchant LLC (SN Recorded) | New | $396.65 −$53.34 below MSRP | 2d (6%) | 11.85% |
3PCoverZip | Same Day Shipping | New | $299.00 −$150.99 below MSRP | 2d (6%) | 33.55% |
3PNewegg Business | New | $431.99 −$18.00 below MSRP | 1d (3%) | 4.00% |
2PLake Shore Sells | New | $397.00 −$52.99 below MSRP | 1d (3%) | 11.78% |
2PIronleaf Partners | New | $397.00 −$52.99 below MSRP | 1d (3%) | 11.78% |
3PBeach Camera Same Day Shipping | New | $569.00 +$119.01 above MSRP | 0d (0%) | -26.45% |
3PHomestead Supply & More ✅ | New | $526.83 +$76.84 above MSRP | 0d (0%) | -17.08% |
3PAztekC | New | $500.85 +$50.86 above MSRP | 0d (0%) | -11.30% |
3PNutrend Automotive Inc | New | $399.99 −$50.00 below MSRP | 0d (0%) | 11.11% |
3PUnrealDeals (SERIAL NUMBERS RECORDED) | New | $384.99 −$65.00 below MSRP | 0d (0%) | 14.44% |
3PMemoryC | New | $575.57 +$125.58 above MSRP | 0d (0%) | -27.91% |
3PSPICY BOMB💣 | New | $499.00 +$49.01 above MSRP | 0d (0%) | -10.89% |
3PPCNation | New | $463.94 +$13.95 above MSRP | 0d (0%) | -3.10% |
3PA5 IT | New | $463.20 +$13.21 above MSRP | 0d (0%) | -2.94% |
3PSpaceBound | New | $474.47 +$24.48 above MSRP | 0d (0%) | -5.44% |
3PTriplenet Pricing INC | New | $499.00 +$49.01 above MSRP | 0d (0%) | -10.89% |
3PUltraParts Renewed | New | $299.99 −$150.00 below MSRP | 0d (0%) | 33.33% |
3P✅ Active Deals | New | $615.07 +$165.08 above MSRP | 0d (0%) | -36.69% |
3PGear(4)Less | New | $519.36 +$69.37 above MSRP | 0d (0%) | -15.42% |
3PLagoom Sales | New | $480.49 +$30.50 above MSRP | 0d (0%) | -6.78% |
2PBeach Camera Same Day Shipping | New | $499.00 +$49.01 above MSRP | 0d (0%) | -10.89% |
3POneDealOutlet Online | New | $634.49 +$184.50 above MSRP | 0d (0%) | -41.00% |
3PAssiduus Global Inc | New | $411.29 −$38.70 below MSRP | 0d (0%) | 8.60% |
3PPORTABLE GUY | New | $475.33 +$25.34 above MSRP | 0d (0%) | -5.63% |
3PBeachAudio | New | $432.77 −$17.22 below MSRP | 0d (0%) | 3.83% |
3PRover Mall | New | $547.75 +$97.76 above MSRP | 0d (0%) | -21.72% |
3PComputer Headquarters, Inc | New | $329.99 −$120.00 below MSRP | 0d (0%) | 26.67% |
3PIPC-STORE✅ | New | $431.17 −$18.82 below MSRP | 0d (0%) | 4.18% |
2PHighlandRe | New | $379.99 −$70.00 below MSRP | 0d (0%) | 15.56% |
2PAmazon Resale | New | $299.69 −$150.30 below MSRP | 0d (0%) | 33.40% |
3PBleepbox US | New | $636.99 +$187.00 above MSRP | 0d (0%) | -41.56% |
3PvCloud Choice | New | $491.28 +$41.29 above MSRP | 0d (0%) | -9.18% |
2PAlakhras LLC | New | $365.00 −$84.99 below MSRP | 0d (0%) | 18.89% |
3Pantonline | New | $481.80 +$31.81 above MSRP | 0d (0%) | -7.07% |
The Buy Box for ASUS ROG Strix X870E-E Gaming WiFi AMD AM5 X870 ATX Motherboard 18+2+2 Power Stages, Dynamic OC Switcher, Core Flex, DDR5 AEMP, WiFi 7, 5X M.2, PCIe® 5.0, Q-Release Slim, USB4®, AI OCing & Networking | GAMING WIFI is primarily held by Amazon.com (1P) with a 77% share, winning the Buy Box for 24 out of 31 tracked days. Only 6 of 35 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $349.99 and $399.99, largely stable over the period. It entered the period already $52.99 below MSRP ($449.99), before any crowding pressure arrived. Seller count peaked at 25 on 10/30 — adding +6 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Oct 29 vs last 3 days of 31-day tracking period
4 persistent 3P sellers actively cutting prices — driving ongoing erosion.
4 3P sellers exited the listing — channel cleanup signal.
Key Findings
critical$100.00
Severe erosion — floor is $100.00 (22.2%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
27 3P Sellers
27 3P sellers are swarming this listing, 2 new in the recent period — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $399.99, and 3P interference is minimal.
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