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You can view 3P seller crowding, buy box ownership, and price erosion trends of products. You can also request a free report for your product.

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Categories/Computer Peripherals Hard Disks and Modems/GIGABYTE B850 AORUS Elite WIFI7 AMD AM5 ATX Motherboard, Support AMD Ryzen 9000/8000/7000 Series, DDR5, 14+2+2 Power Phase, 3X M.2, PCIe 5.0, USB-C, WIFI7, 2.5GbE LAN, EZ-Latch, 5-Year Warranty

critical

Buy-box price is 9.5% below MSRP and a 1P seller controls the listing

7000 Series, DDR5, 14+2+2 Power Phase, 3X M.2, PCIe 5.0, USB-C, WIFI7, 2.5GbE LAN, EZ-Latch, 5-Year Warranty

Gigabyte·

ID B0DQLHVQSF

The GIGABYTE B850 AORUS Elite WIFI7 AMD AM5 ATX Motherboard, Support AMD Ryzen 9000/8000/7000 Series, DDR5, 14+2+2 Power Phase, 3X M.2, PCIe 5.0, USB-C, WIFI7, 2.5GbE LAN, EZ-Latch, 5-Year Warranty was tracked for 31 day(s). During this period, the Buy Box price ranged from $189.95 to $209.99 against an MSRP/MAP of $209.99. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window

Last updated Aug 31, 2026

Price Overview

FLOOR PRICE ($)

$189.95

MAX PRICE ($)

$209.99

AVG PRICE ($)

$200.38

EROSION (%)

9.54%

MSRP/MAP ($)

$209.99

Price erosion from MSRP

Minimal9.54% below MSRP

MinimalModerateSevere

The product hit a low of $189.95, following a peak of $209.99 during the tracking period. Compared to its MSRP of $209.99, the floor price reflects a minimal variance of 9.54% erosion.

Tracking window: Aug 1, 2026 – Aug 31, 2026

Buy box distribution

77%1P

1P · 1 seller, 77% share2P · 6 sellers, 23% share3P · 23 sellers, 0% share

Sellers won

2 of 30tracked sellers

Changed hands

4 timesover 31 days

Seller	Condition	Price vs MSRP	Buy box days	Erosion
1PAmazon.com· Top	New	$209.99 at MSRP	24d (77%)	0.00%
2PBetter Deals Online	New	$202.24 −$7.75 below MSRP	7d (23%)	3.69%
3PKaiser T	New	$202.57 −$7.42 below MSRP	0d (0%)	3.53%
3PByte-TechDirect	New	$202.19 −$7.80 below MSRP	0d (0%)	3.71%
3PSpaceBound	New	$277.17 +$67.18 above MSRP	0d (0%)	-31.99%
3PFirst Harmonic Limited	New	$294.79 +$84.80 above MSRP	0d (0%)	-40.38%
3PTopBestBuyDotCom(Ships Same Day)	New	$349.00 +$139.01 above MSRP	0d (0%)	-66.20%
3PLagoom Sales	New	$277.99 +$68.00 above MSRP	0d (0%)	-32.38%
3PNutrend Automotive Inc	New	$226.99 +$17.00 above MSRP	0d (0%)	-8.10%
3PRidgeline Distribution (SN's Logged)	New	$328.99 +$119.00 above MSRP	0d (0%)	-56.67%
3PAltius Tech	New	$202.46 −$7.53 below MSRP	0d (0%)	3.59%
3PUltraParts Renewed	New	$179.99 −$30.00 below MSRP	0d (0%)	14.29%
3PNewegg Business	New	$226.99 +$17.00 above MSRP	0d (0%)	-8.10%
3PPeakTimeDeals	New	$196.99 −$13.00 below MSRP	0d (0%)	6.19%
3PeTronix World	New	$254.00 +$44.01 above MSRP	0d (0%)	-20.96%
3PAmerican Bazaar Shop	New	$283.39 +$73.40 above MSRP	0d (0%)	-34.95%
2PNorthStar Collective	New	$202.24 −$7.75 below MSRP	0d (0%)	3.69%
2PSTC Distributors (Serial # Recorded)	New	$207.99 −$2.00 below MSRP	0d (0%)	0.95%
3PBeachAudio	New	$215.98 +$5.99 above MSRP	0d (0%)	-2.85%
3PAssiduus Global Inc	New	$204.82 −$5.17 below MSRP	0d (0%)	2.46%
2PTheTechGroup	New	$208.99 −$1.00 below MSRP	0d (0%)	0.48%
3PThe Factory Depot	New	$257.60 +$47.61 above MSRP	0d (0%)	-22.67%
3PTriplenet Pricing INC	New	$288.47 +$78.48 above MSRP	0d (0%)	-37.37%
2PNorth To South (Serial Number Recorded)	New	$202.04 −$7.95 below MSRP	0d (0%)	3.79%
3Pantonline	New	$288.47 +$78.48 above MSRP	0d (0%)	-37.37%
3PGear(4)Less	New	$269.52 +$59.53 above MSRP	0d (0%)	-28.35%
3PTELeasy	New	$202.24 −$7.75 below MSRP	0d (0%)	3.69%
3PIPC-STORE✅	New	$225.16 +$15.17 above MSRP	0d (0%)	-7.22%
2PAmazon Resale	New	$183.10 −$26.89 below MSRP	0d (0%)	12.81%
3POneDealOutlet Online	New	$259.94 +$49.95 above MSRP	0d (0%)	-23.79%

Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for GIGABYTE B850 AORUS Elite WIFI7 AMD AM5 ATX Motherboard, Support AMD Ryzen 9000/8000/7000 Series, DDR5, 14+2+2 Power Phase, 3X M.2, PCIe 5.0, USB-C, WIFI7, 2.5GbE LAN, EZ-Latch, 5-Year Warranty is primarily held by Amazon.com (1P) with a 77% share, winning the Buy Box for 24 out of 31 tracked days. Only 2 of 30 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $209.99

Peak seller pressure24 sellers on Aug 26Highest count during tracking window

Price impact at peak−$1.92$209.23 → $207.31

Price trendRecoveringBased on trailing 30 days

Seller proliferation↑ Increasing+0.1/day avg · +3 net

Buy-box price stayed between $189.95 and $209.99, largely stable over the period. Price opened right at MSRP ($209.99). Seller count peaked at 24 on 08/26 — adding +3 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Aug 29 vs last 3 days of 31-day tracking period

3 persistent 3P sellers actively cutting prices — driving ongoing erosion.

7 3P sellers exited the listing — channel cleanup signal.

9 sellers exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (9)

Persistent (21)

Key Findings

critical

Price Erosion

$20.04

Moderate9.5% below MSRP

Moderate erosion — floor price is $20.04 (9.5%) below MSRP and slipping.

Seller Activity

23 3P Sellers

Swarming9 exited

23 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

Controlled1P · 24 wins

Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $209.99, and 3P interference is minimal.

Recommended Actions

Audit distribution channels — 23 active 3P sellers detected, indicating widespread distribution issues.

Escalate directly with Amazon — The lowest price has dropped to $146.93, which is 9.5% below MSRP ($209.99).

Review MAP compliance — The lowest price has dropped to $189.95, which is 9.5% below MSRP ($209.99).

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GIGABYTE B850 AORUS Elite WIFI7 AMD AM5 ATX Motherboard, Support AMD Ryzen 9000/8000/7000 Series, DDR5, 14+2+2 Power Phase, 3X M.2, PCIe 5.0, USB-C, WIFI7, 2.5GbE LAN, EZ-Latch, 5-Year Warranty

Price Overview

Buy box distribution

Seller density vs. price erosion

Seller churn and influx

Key Findings

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