Buy-box price is 32.5% below MSRP and a 1P seller controls the listing
The MSI MAG Coreliquid A13 360 - AIO ARGB CPU Liquid Cooler - 360mm Radiator - LGA 1700/1851 / AM5/AM4 Compatible - Triple 120mm ARGB PWM Fans, Black was tracked for 30 day(s). During this period, the Buy Box price ranged from $74.29 to $96.94 against an MSRP/MAP of $109.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$74.29
MAX PRICE ($)
$96.94
AVG PRICE ($)
$83.11
EROSION (%)
32.46%
MSRP/MAP ($)
$109.99
The product hit a low of $74.29, following a peak of $96.94 during the tracking period. Compared to its MSRP of $109.99, the floor price reflects a severe variance of 32.46% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $74.99 −$35.00 below MSRP | 19d (63%) | 31.82% |
2PTECH HERO (SN RECORDED) | New | $95.79 −$14.20 below MSRP | 7d (23%) | 12.91% |
2PDealsPro1 | New | $78.00 −$31.99 below MSRP | 2d (7%) | 29.08% |
2PEmpowered PC | New | $79.00 −$30.99 below MSRP | 1d (3%) | 28.18% |
2PSkyTrek Outlet | New | $106.00 −$3.99 below MSRP | 1d (3%) | 3.63% |
3PvCloudTech | New | $125.24 +$15.25 above MSRP | 0d (0%) | -13.86% |
3PAztekC | New | $132.68 +$22.69 above MSRP | 0d (0%) | -20.63% |
3PNutrend Automotive Inc | New | $109.99 at MSRP | 0d (0%) | 0.00% |
3PPCNation | New | $132.02 +$22.03 above MSRP | 0d (0%) | -20.03% |
3PSpaceBound | New | $115.05 +$5.06 above MSRP | 0d (0%) | -4.60% |
3PNewegg Business | New | $80.99 −$29.00 below MSRP | 0d (0%) | 26.37% |
3PTriplenet Pricing INC | New | $123.95 +$13.96 above MSRP | 0d (0%) | -12.69% |
3PSparkfish | New | $150.99 +$41.00 above MSRP | 0d (0%) | -37.28% |
2PPlatinum Micro, Inc. | New | $74.99 −$35.00 below MSRP | 0d (0%) | 31.82% |
3PTELeasy | New | $146.44 +$36.45 above MSRP | 0d (0%) | -33.14% |
3P✅ Active Deals | New | $150.99 +$41.00 above MSRP | 0d (0%) | -37.28% |
3PGear(4)Less | New | $116.96 +$6.97 above MSRP | 0d (0%) | -6.34% |
3POneDealOutlet Online | New | $129.01 +$19.02 above MSRP | 0d (0%) | -17.29% |
3PByte-TechDirect | New | $81.21 −$28.78 below MSRP | 0d (0%) | 26.17% |
3PKaiser T | New | $132.87 +$22.88 above MSRP | 0d (0%) | -20.80% |
3PProvantage LLC | New | $114.99 +$5.00 above MSRP | 0d (0%) | -4.55% |
3PAltius Tech | New | $132.76 +$22.77 above MSRP | 0d (0%) | -20.70% |
3PPORTABLE GUY | New | $127.59 +$17.60 above MSRP | 0d (0%) | -16.00% |
3POfficeNation, Inc. | New | $132.02 +$22.03 above MSRP | 0d (0%) | -20.03% |
3PRover Mall | New | $124.83 +$14.84 above MSRP | 0d (0%) | -13.49% |
3PBeachAudio | New | $90.72 −$19.27 below MSRP | 0d (0%) | 17.52% |
3PIPC-STORE✅ | New | $101.17 −$8.82 below MSRP | 0d (0%) | 8.02% |
2PAmazon Resale | New | $54.65 −$55.34 below MSRP | 0d (0%) | 50.31% |
3PvCloud Choice | New | $125.24 +$15.25 above MSRP | 0d (0%) | -13.86% |
3PPlatinum Micro, Inc. | New | $109.99 at MSRP | 0d (0%) | 0.00% |
3PThe Factory Depot | New | $118.46 +$8.47 above MSRP | 0d (0%) | -7.70% |
3Pantonline | New | $123.95 +$13.96 above MSRP | 0d (0%) | -12.69% |
2POneDealOutlet Online | New | $97.20 −$12.79 below MSRP | 0d (0%) | 11.63% |
3PKART IT | New | $133.18 +$23.19 above MSRP | 0d (0%) | -21.08% |
The Buy Box for MSI MAG Coreliquid A13 360 - AIO ARGB CPU Liquid Cooler - 360mm Radiator - LGA 1700/1851 / AM5/AM4 Compatible - Triple 120mm ARGB PWM Fans, Black is primarily held by Amazon.com (1P) with a 63% share, winning the Buy Box for 19 out of 30 tracked days. Only 5 of 34 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price declined from $89.99 to $74.99 — a $15.00 drop over 30 days. It entered the period already $20.00 below MSRP ($109.99), before any crowding pressure arrived. Seller count peaked at 30 on 10/02, easing off since — adding +2 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Oct 29 vs last 3 days of 30-day tracking period
7 persistent 3P sellers actively cutting prices — driving ongoing erosion.
5 3P sellers exited the listing — channel cleanup signal.
9 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$35.70
Severe erosion — floor is $35.70 (32.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
26 3P Sellers
26 3P sellers are swarming this listing — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 19 wins at $74.99, and 3P interference is minimal.
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