Buy-box price is 22.0% below MSRP and a 1P seller controls the listing
The MSI MAG Coreliquid A13 360 - AIO ARGB CPU Liquid Cooler - 360mm Radiator - LGA 1700/1851 / AM5/AM4 Compatible - Triple 120mm ARGB PWM Fans, Black was tracked for 30 day(s). During this period, the Buy Box price ranged from $85.77 to $89.99 against an MSRP/MAP of $109.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$85.77
MAX PRICE ($)
$89.99
AVG PRICE ($)
$89.85
EROSION (%)
22.02%
MSRP/MAP ($)
$109.99
The product hit a low of $85.77, following a peak of $89.99 during the tracking period. Compared to its MSRP of $109.99, the floor price reflects a severe variance of 22.02% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $89.99 −$20.00 below MSRP | 30d (100%) | 18.18% |
2PAlakhras LLC | New | $85.00 −$24.99 below MSRP | 0d (0%) | 22.72% |
3PPlatinum Micro, Inc. | New | $109.99 at MSRP | 0d (0%) | 0.00% |
3POneDealOutlet Online | New | $126.06 +$16.07 above MSRP | 0d (0%) | -14.61% |
3PKaiser T | New | $132.87 +$22.88 above MSRP | 0d (0%) | -20.80% |
3PvCloud Choice | New | $125.24 +$15.25 above MSRP | 0d (0%) | -13.86% |
3PAztekC | New | $132.68 +$22.69 above MSRP | 0d (0%) | -20.63% |
3PNewegg Business | New | $97.49 −$12.50 below MSRP | 0d (0%) | 11.36% |
3PPORTABLE GUY | New | $127.59 +$17.60 above MSRP | 0d (0%) | -16.00% |
3PTriplenet Pricing INC | New | $120.00 +$10.01 above MSRP | 0d (0%) | -9.10% |
2PPlatinum Micro, Inc. | New | $89.99 −$20.00 below MSRP | 0d (0%) | 18.18% |
2POneDealOutlet Online | New | $93.09 −$16.90 below MSRP | 0d (0%) | 15.37% |
2PEmpowered PC | New | $89.00 −$20.99 below MSRP | 0d (0%) | 19.08% |
2PAmazon Resale | New | $80.03 −$29.96 below MSRP | 0d (0%) | 27.24% |
3Pantonline | New | $123.95 +$13.96 above MSRP | 0d (0%) | -12.69% |
3PGear(4)Less | New | $132.31 +$22.32 above MSRP | 0d (0%) | -20.29% |
3PBeachAudio | New | $102.74 −$7.25 below MSRP | 0d (0%) | 6.59% |
3PSpaceBound | New | $115.05 +$5.06 above MSRP | 0d (0%) | -4.60% |
3PIPC-STORE✅ | New | $114.37 +$4.38 above MSRP | 0d (0%) | -3.98% |
3PSparkfish | New | $150.99 +$41.00 above MSRP | 0d (0%) | -37.28% |
3PProvantage LLC | New | $114.31 +$4.32 above MSRP | 0d (0%) | -3.93% |
3PByte-TechDirect | New | $92.21 −$17.78 below MSRP | 0d (0%) | 16.17% |
3PAltius Tech | New | $141.21 +$31.22 above MSRP | 0d (0%) | -28.38% |
2PDealsPro1 | New | $120.00 +$10.01 above MSRP | 0d (0%) | -9.10% |
2PTECH HERO (SN RECORDED) | New | $96.94 −$13.05 below MSRP | 0d (0%) | 11.86% |
3PPCNation | New | $130.12 +$20.13 above MSRP | 0d (0%) | -18.30% |
3POfficeNation, Inc. | New | $130.12 +$20.13 above MSRP | 0d (0%) | -18.30% |
3PTELeasy | New | $132.65 +$22.66 above MSRP | 0d (0%) | -20.60% |
3PvCloudTech | New | $125.24 +$15.25 above MSRP | 0d (0%) | -13.86% |
3PKART IT | New | $133.18 +$23.19 above MSRP | 0d (0%) | -21.08% |
3PRover Mall | New | $133.26 +$23.27 above MSRP | 0d (0%) | -21.16% |
3PThe Factory Depot | New | $124.58 +$14.59 above MSRP | 0d (0%) | -13.26% |
2PSkyTrek Outlet | New | $90.00 −$19.99 below MSRP | 0d (0%) | 18.17% |
The Buy Box for MSI MAG Coreliquid A13 360 - AIO ARGB CPU Liquid Cooler - 360mm Radiator - LGA 1700/1851 / AM5/AM4 Compatible - Triple 120mm ARGB PWM Fans, Black is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days. Only 1 of 33 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $85.77 and $89.99, largely stable over the period. It entered the period already $20.00 below MSRP ($109.99), before any crowding pressure arrived. Seller count peaked at 29 on 09/19, easing off since — adding -11 net sellers over the full period. Seller count is down on net, though the pace of exits is slowing.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 30-day tracking period
1 persistent 3P seller actively cutting prices — driving ongoing erosion.
16 3P sellers exited the listing — channel cleanup signal.
17 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$24.22
Severe erosion — floor is $24.22 (22.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
24 3P Sellers
24 3P sellers are swarming this listing — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 30 wins at $89.99, and 3P interference is minimal.
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