Buy-box price is 20.0% below MSRP and a 2P seller controls the listing
The Thermalright Peerless Vision 360 ARGB Black CPU Aio Cooler,PC 360 Specification Water Cooler System,3.95’’IPS LCD Screen with 480x480 Resolution,for AM4/AM5;Intel 1700/1851,3 Wireless Splicing Fans was tracked for 31 day(s). During this period, the Buy Box price ranged from $81.52 to $101.90 against an MSRP/MAP of $101.90. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$81.52
MAX PRICE ($)
$101.90
AVG PRICE ($)
$100.59
EROSION (%)
20.00%
MSRP/MAP ($)
$101.90
The product hit a low of $81.52, following a peak of $101.90 during the tracking period. Compared to its MSRP of $101.90, the floor price reflects a severe variance of 20.00% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PThermalright Direct 2· Top | New | $101.90 at MSRP | 31d (100%) | 0.00% |
2PAmazon Resale | New | $78.44 −$23.46 below MSRP | 0d (0%) | 23.02% |
The Buy Box for Thermalright Peerless Vision 360 ARGB Black CPU Aio Cooler,PC 360 Specification Water Cooler System,3.95’’IPS LCD Screen with 480x480 Resolution,for AM4/AM5;Intel 1700/1851,3 Wireless Splicing Fans is primarily held by Thermalright Direct 2 (2P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $81.52 and $101.90, largely stable over the period. Price opened right at MSRP ($101.90). Seller count peaked at 2 on 10/20 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Oct 29 vs last 3 days of 31-day tracking period
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
healthy$20.38
Severe erosion — floor is $20.38 (20.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
Thermalright Direct 2
Buy-box is controlled — Thermalright Direct 2 (2P) leads with 31 wins at $101.90, and 3P interference is minimal.
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