Buy-box price is 28.7% below MSRP and a 1P seller controls the listing
The Blue Buffalo Life Protection Formula Chicken & Brown Rice Puppy Dry Dog Food with DHA & ARA, Supports Immunity with Antioxidant-Rich LifeSource Bits, Promotes Healthy Muscles & Strong Bones, 5 lbs. was tracked for 31 day(s). During this period, the Buy Box price was $14.97 against an MSRP/MAP of $20.99. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$14.97
MAX PRICE ($)
$14.97
AVG PRICE ($)
$14.97
EROSION (%)
28.68%
MSRP/MAP ($)
$20.99
The product held steady at $14.97 throughout the tracking period. Compared to its MSRP of $20.99, the floor price reflects a severe variance of 28.68% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $14.97 −$6.02 below MSRP | 31d (100%) | 28.68% |
3PWhatabeautifulday | New | $31.69 +$10.70 above MSRP | 0d (0%) | -50.98% |
3PExpress MD | New | $30.24 +$9.25 above MSRP | 0d (0%) | -44.07% |
3PGreenHaven Supplies | New | $29.50 +$8.51 above MSRP | 0d (0%) | -40.54% |
3PShopspreezzy LLC | New | $29.49 +$8.50 above MSRP | 0d (0%) | -40.50% |
3PZK-INC | New | $29.48 +$8.49 above MSRP | 0d (0%) | -40.45% |
The Buy Box for Blue Buffalo Life Protection Formula Chicken & Brown Rice Puppy Dry Dog Food with DHA & ARA, Supports Immunity with Antioxidant-Rich LifeSource Bits, Promotes Healthy Muscles & Strong Bones, 5 lbs. is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 6 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $14.97 throughout the tracking period. It entered the period already $6.02 below MSRP ($20.99), before any crowding pressure arrived. Seller count peaked at 6 on 08/18 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Aug 29 vs last 3 days of 31-day tracking period
2 3P sellers exited the listing — channel cleanup signal.
2 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
at risk$6.02
Severe erosion — floor is $6.02 (28.7%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
5 3P Sellers
5 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $14.97, and 3P interference is minimal.
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